Chinese Shoes Find Another Way Out

When Chinese shoes encounter "cold winter" in the European market, there are more and more central Asian people who like to wear Chinese shoes in the center of Asia.

Compared with similar products abroad, Chinese shoes with low price, high quality and wide variety are favored by consumers in Central Asian countries.

The export of Chinese shoes from China's "East Gate" has been affected, and the volume of main ports business of some traditional shoes exports has begun to shrink.

But at the same time, Xinjiang, which is adjacent to the eight countries, has set off a boom in footwear exports: as the export volume of footwear exports increases year by year, the export grade of Chinese shoes is also improving. Footwear varieties, styles, models and colors are becoming more and more abundant, and the consumer market is expanding.

The export of Chinese shoes from Xinjiang port to the West has been a major export trend in recent years, but the sharp increase in exports began in 2005.

At the same time, footwear products such as heels, soles and vamp parts export also showed an increasing trend every year.

Accompanied by this, China's export footwear has been improved and its varieties are more abundant.

This is mainly due to the improvement of the living standard of residents in Central Asian countries, and the gradual improvement of the quality requirements of everyday consumer goods.

Chinese shoes have opened up the western market, not only in Central Asian countries but also in Russia.

In addition to maintaining a stable market in Central Asian countries such as Kazakhstan, Kyrgyzstan and Tajikistan, Chinese shoes have begun to occupy a place in Pakistan, South Asia.

It is understood that, as of now, in Kazakhstan, Russia, Kyrgyzstan, Tajikistan, Uzbekistan and other Central Asian countries sold on the market.

98% of them are imported shoes, of which China's shoes account for 80% of the footwear imports from these countries and regions due to their low prices and quality.

In these countries and regions, although the Russian footwear industry has developed a bit fast, but because of the relatively backward production technology and styles, up to now, only a few leather shoes factories have started normally. Most shoe factory equipment is seriously aging, and tens of millions of people wear shoes that are almost entirely dependent on China's imports.

After inspecting the shoe export market in Central Asia, one of Xu's manager from Wenzhou, Zhejiang, said: "after a survey in Central Asia, I suddenly realized that it was a mistake that we used to keep our eyes on the EU market, and the rapid development of the Central Asian market was a surprise.

More importantly, Central Asia has a market of nearly 60 million people, which is very dependent on Chinese footwear products. "

Several Chinese shoemaking enterprises responsible for his trip also believe that due to the EU's anti-dumping measures, China's shoe-making enterprises are eyeing the Central Asian market.

"The demand for footwear in Central Asia far exceeds our previous expectations.

Now, every day, the shoes exported to Huoerguosi and Xinjiang and even to Central Asia and European countries are exported to millions of dollars a day.

Varro Jia, who is sourcing leather shoes in Xinjiang, is a footwear dealer from Kazakhstan. He purchases over 10 million dollars of leather shoes from China every year.

The quality of Chinese shoes is obviously improved and the price is very cheap.

"If we give up the import from China and produce in our country, the production cost will be much greater than that imported from China due to the production technology and labor cost."

As Varro said, with the improvement of living standards in Central Asian countries, the quality and style of imitation leather shoes exported by China have gradually failed to meet the needs of consumers in these countries.

Therefore, over the past two years, China's high quality and fashionable footwear products have replaced the cheap leather shoes of the past and become the mainstream footwear products of China's exports to Central Asia and Russia. They have surpassed Turkey's products both in quality and style, and have been well received by consumers in Central Asia and Russia.

Huang Pingchao, director of the Research Office of Xinjiang foreign trade and Economic Cooperation Office, said that China's exports of commodities to Xinjiang and its central Asian market have already formed trade channels. This is the "self rescue" action carried out by Chinese shoe traders after their Eastern exports are blocked. This is also the beginning of the "westward movement" of Chinese shoes.

He believes that at present, China's footwear manufacturers, with the help of Xinjiang port and border cooperation as platforms to seize the Central Asian and Russian markets, should establish a Chinese shoe processing zone near the border of Xinjiang, and pport the semi-finished products and components of footwear to Xinjiang, so that the footwear industry will move forward and directly connect with the sales market.

This will enable Chinese shoe makers to control market risk in the near future while controlling the cost of shoe production.

China is the only province directly adjacent to the Central Asian countries. The proportion of direct purchases by Central Asian and Russian businessmen in Xinjiang is very large. In Xinjiang, factories are set up to facilitate buyers to purchase orders directly, to implement order production, and to reduce the controllable risk of Chinese shoe manufacturers' exports, which can effectively avoid the market risk of international footwear industry and facilitate foreign trade enterprises to declare customs declarations directly.

Huang Pingchao, who has been engaged in foreign trade and Economic Research for a long time, also believes that if China's shoe manufacturers carry out materials processing projects in Xinjiang or pport domestic leather, cloth and accessories to the Central Asian countries for overseas processing, the style design and international fashion trends are in line with the trend of development. Chinese shoes in the Central Asian market will certainly have more competitive advantages and market share will further expand.

The foreign trade personage also reminds East shoe business, Chinese shoe should be in Central Asia and Russia market advocate "brand war".

At present, in the Central Asian market such as Kazakhstan, Chinese shoes are mainly low-priced products and compete at low prices.

Hakkas boutique, Almaty, mainly sells products from European origin. In fact, the manufacturers of these brands are still in China. Chinese shoes have not yet got rid of the problem of brand mix and low price in Hakkas and the entire Central Asian market.

In addition, Chinese shoes should enter the Central Asian and Russian markets, conduct market research in advance, and produce marketable products according to their consumption habits and preferences.

In Central Asian countries, Chinese casual leather shoes, fashionable, fashionable and cheap, are popular with consumers.

China's footwear manufacturers should aim at the consumption demand of the Central Asian market, adjust the styles, models and colors of export footwear in a timely manner, and actively carry out research on the footwear market in Central Asia and Russia. For these countries and regions, they can produce marketable flagship products, such as 44 or 45 yards of shoes rarely seen in the domestic market, which are very common in export products.