East And West Shoes Alliance Creates Wealth
As the first East shoe king
AOKANG
The Chongqing local enterprises supported by the group, Changqing, Zhen Xin, red earth, Chuan Hong, northwest and other footwear enterprises will get the core technology of AOKANG's free management, market information, marketing knowledge, technology and enterprise culture.
Changqing and other shoemaking enterprises are stationed in the west of AOKANG.
Shoes capital
After the development of the Jin Du shoe incubation area, the first local shoe brand has become the fastest growing local enterprise in a short span of a year.
Changqing shoe industry chief told reporters that after entering the western shoes capital, "Changqing" turned from a small factory of dozens of people to a large enterprise with 500 employees.
"Although we are growing at a fast pace, we have a strong sense of competition, but it is precisely because of the lack of methods and channels that we can not grow more rapidly."
Changqing shoe industry manager admitted.
On the day of the twinning ceremony, Chongqing local brand Changqing, Zhen Xin, red soil, Chuan Hong, northwest and other footwear business executives issued the letter of appointment to the elites of AOKANG.
And a year ago, the group of AOKANG was treated as a "wolf".
A pair of opponents is the result of AOKANG's westward choice of the "blood pfusion and hematopoiesis" strategy.
according to
Pairing agreement
The main support of AOKANG to Bishan enterprises includes: establishing a standardized management system; imparting market development and network construction experience; on-site process guidance and training; sending excellent designer guidance; providing brand image design and brand communication activities to help; untimely dispatching excellent trainers to train them; and going to AOKANG headquarters for short-term learning and training.
According to introduction, in just one year, AOKANG has more than 10 enterprises supported by measures such as "hatching" and "creating brand fund".
The Spanish shoe burning incident has brought China's shoe industry to a troubled time. In addition to "GEOX Marketing China's 2nd Anniversary press conference", AOKANG has poured more energy into internal charging this year.
Despite repeated setbacks in China's footwear industry, its performance continued to grow, and in July, when the shoe industry was off season, AOKANG orders suddenly surged, so there was a massive recruitment of over 1000 people.
From the point of view of the pair agreement, for AOKANG, this is a big payoff without direct return.
"Otherwise, the cost of this meeting alone will be 1 million yuan, and the cost of future assistance will be more."
But in the view of Wang Zhentao, chairman of AOKANG group, the construction of the West shoe capital can not simply attract several enterprises, engage in several main projects, and more importantly, take this opportunity to make the footwear industry in the western region grow more rapidly.
If it was originally introduced to finance and inject vitality into the blood pfusion, it has now come to the time of "hematopoiesis" in the west to allow the sustainable development of the footwear industry in the West.
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