Improving The Soft Power Of Home Textiles, Thinking About Aesthetic Education And Saving The Market

Decades ago, Cai Yuanpei, the great educationalist, put forward the idea of "saving the nation by aesthetic education". Today, it is appropriate to use aesthetic education to save home textiles.

In China International

On the spot, when many media focus on the major brand of home textile with magnesium lamp, when many reporters are aiming at the entrepreneur with long guns and short guns, the design masters of Chinese home textiles are thinking about the current situation and future of home textile design at the corner of the exhibition.

When the declining industry gradually develops, when the industry is keen on the "smile curve" (channel and Design), some leaders' brands have surpassed this level, and have begun to advocate aesthetics, promote art and enhance soft power.

Brand new: thinking ahead

Perhaps it is hard to believe that a brand does not talk about investment, not selling products, but about how to create a lifestyle and how to lead home consumption.

How can aesthetic education save home textiles? How to save home textiles by aesthetic education? China international home textile exhibition focuses on answering these two core questions in a sense.

In the UK, the rising star of the fabric industry is now facing a downward trend in profits, with an increase of 30% in business.

Zhou Yanqun, chairman of the company, said, "I am a cloth maker, but never talk about selling fabrics. I am providing home aesthetics for consumers."

Zhou Yanqun believes that the overall home decoration of the British and American family is positioned in high-end personalized service, which is reflected in the design.

What the British American family does is to convey soft aesthetic values to people, start with the people around them, change the lifestyle of a group of people, let these high-end customers learn to enjoy life and improve the taste of life. Through the overall design of curtains, cloth, wallpaper, furniture, style, color, and material, the British family will carry out the aesthetic spirit in the end.

The soft fitting designers customize the soft packing scheme for customers, especially the custom-made craft of curtain and bedding, integrate the exquisite craft of "British style dress", and make the cutting, cutting, sewing and ironing exquisite and exquisite.

Coincidentally, Haining Kimberly is also a supplier of high-end home textile fabrics in China. Lu Jinzhou, chairman of the company, also advocates "fashion aesthetics". The company is continuously innovating on the basis of customer demand. At present, it has JBL brand and NOBLESSE brand of classic European style with fashionable new classical positioning, and by virtue of the company's design, resources and innovation ability, it can deduce comfortable, noble, classic and fashionable lifestyle for high-end customers.

Although fuanna brand has not yet participated in the exhibition, it has long put forward the idea of "art home textiles". It is the first domestic textile enterprise to take the art home textile as the brand positioning.

Fuanna regards life art as the goal of bedding design to suit modern people's pursuit of high quality life, and has become the mainstream representative of modern household.

Why didn't these brands fight and swim in the "Red Sea" of the channel and design, but chose to ride on the road of life aesthetics and art home textiles?

This may be far sighted.

Clever.

When it is difficult to get away from a competitive field, the brand will not have to fight, avoid the edge of competition, and choose the path that others ignore. When other brands suddenly wake up, they have been leading all the way.

Chinese home textiles: Aesthetic rescue

At the China international home textile exhibition site, the reporter came to the top three designers in the home textile industry: Xu Hangjian, Zhang Guoreng and Jia Jing Sheng.

The reporters asked them to solve the future and the way out of China's home textiles, especially under the premise of passive trade, how to break through the home textile economy and how to break the ice?

Xu Hangjian, director of China textile product design center, thinks that home textile products are different from pure artworks. It plays a role in aesthetic education under the premise of products, so it has very important social functions.

A family can draw without painting without home textiles.

The aesthetic education of home textiles is unparalleled. It enables people to popularize and improve people's aesthetic appreciation in the process of using products.

Xu Hangjian pointed out that any company and enterprise would like to make their products a famous brand, but it must have a large number of consumer groups and broad market as the basis and conditions, so as to be called the famous brand.

If we can say that the past handmade era can still get a small profit with less output, then in today's high-speed looms and high speed printing, hundreds or thousands of pieces will be required to maneuver.

Products must have aesthetic similarities if they want to become famous brands.

The design of products has aesthetic similarities, and it is also the need for products to go to the world.

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Zhang Guoreng, a master of home textile design in China, also pointed out that pursuing fashion is the best way to seek aesthetic similarities, because fashion is a cultural mode of human behavior, which is advocated by people today.

The pursuit of fashion is a common aesthetic desire of human beings. Fashion is the reflection of the spirit of the times in life.

The research and release of fashion trends and popular colors in home textiles is, after all, the common beauty that people advocate today or tomorrow.

The so-called popular color is to study the tendentious colors that are prevalent in a certain period. Popularity is a universal demand with social psychology, aesthetic taste and use function.

The trend of fashion includes color, style, material and so on. It is also a study of chasing and forecasting the demand tendency of consumers in the next period.

In short, the research of popular color and fashion trend is to search for aesthetic similarities, so that we can design "targeted" to achieve effective production and achieve maximum benefits.

If this is not the case, then the study of fashion trends and popular colors will be meaningless.

Jia Jingsheng, deputy director of dyeing and clothing department of Academy of Fine Arts, Tsinghua University, pointed out that art should be the biggest selling point of the market, and no matter how much emphasis should be placed on "artistry".

In the post industrial era, product design is centered on satisfying human material desire and consumerism.

In the design, we should advocate the principle of "form pursuit function" and "function first".

In today's era, people have been pursuing more spiritual life, and product design should bear the responsibility of consoling the human mind.

Modern home textile design should have rich emotional deduction. No matter it is color, pattern, texture or style, first of all, it should give spiritual pleasure and enjoyment to people, make people feel calm and feel comfortable so as to achieve a healthy psychological balance.

Therefore, home textile products need not only good use function but also a piece of art.

So that consumers can be touched by their artistry when they buy, and enjoy the pleasure of beauty in their use.

"Aesthetic education for home textiles" raises the question of the importance of aesthetic education and raises it to the height of the rescue industry.

Today, the development of home textile art design education is flourishing, but the significance of aesthetic education to national development and social progress is still important. Home textile art design education is facing new directions and tasks under new historical conditions.

Even today, with the vigorous development of design education, the great efforts of Chinese textile designers as pioneers are still given to the contemporary age.

Design education is inspiring.