First Try And Buy Later -- Clothing Retailing Industry: Is This Method Feasible?

　　 Consumer It is the retailer's "food and drink parents" that tries to understand consumer psychology and innovative marketing mode and becomes a required course for retailers. For consumers, buying comfort and reassurance is a pleasant matter.

Nowadays, when consumers buy goods, they usually buy directly through the store, but in the minds of consumers, they even want to try a product for a longer time, and finally make sure that they buy what they really want. With the upsurge of this kind of inner demand, merchants also catered for it and carried out the intimate service of "trying on trial to satisfaction and re payment".

Try it for a few days before buying it again.

A retailer named YBUY introduced a new concept of leasing sale in the concept of e-commerce retail mode. On YBUY, users can start before buying. On trial Goods, and feel that the commodity is ready to use before deciding whether to buy it.

The business model behind YBUY is very simple. As long as the user pays a fixed fee of $24.95 a month, he can choose any YBUY product on his own for a month's trial. During this month's probation period, users can always decide whether to buy this product. A month later, if the user has not decided to purchase the trial product, YBUY will reclaim the trial product and pay all shipping and packing charges.

This kind of consumption after trial and purchase has not really become popular yet, but some companies are doing the same thing. For example, Warby Parker will send five sunglasses to consumers. Consumers can buy what they want and send them back. The choice of Trunk Club is in the fashion industry.

This marketing mode of YBUY allows users to pay the price first, so users are accustomed to paying 25 US dollars a month, although most of the lazy customers will continue to pay if they can refund the goods without paying. Such a continuous trial, so that consumers quietly jumped into the YBUY "semi forced buy" mode.

Not just online

This marketing mode is not only reflected on the line. Recently, a man's clothing store in Zhejiang, Ruian, attracted the attention of many consumers through the slogan "first to wear and then pay". The clothes that customers like to wear can be worn first. If they are not satisfied in a week, as long as the clothes are not obviously stained, they can be returned without a penny.

The store will set up information files for old customers. Such customers can try on their new clothes for 7 days during the activity and decide whether to pay the bill or not. Customers who first shop in the store need to pay the clothing label price as a credit guarantee.

A bold attempt means taking risks, but the service launched by businesses is quickly supported by manufacturers, and all goods returned by consumers will be unconditionally recovered by the clothing Brand Company. Therefore, consumers need not worry that they are wearing clothes returned by others.

This boutique menswear store's mode of operation refers to the online shop payment mode. Some netizens think: "the future market is Service nature The market should serve as a sales mode. This mode is a way of operation that makes consumers more recognised. The first step is to extend the links of customer sustainability experience and enjoy the satisfaction that products bring to them. Businessmen also have a detailed understanding of customers' products. The customers themselves have increased their experience, and the conversion rate in the store is relatively high. This kind of marketing strategy is very fresh to the customers at present, and we are all curious about it, and we have a kind of freshness that we are eager to try.

In fact, whether online or offline, the "satisfaction repurchase" mode is in line with modern people's consumption habits. Sometimes consumers will buy unsuitable products without sufficient consideration. This way gives consumers the right to "regret", and also reduces the time, energy and psychological burden caused by the return and discussion with merchants.

However, some people think that this sales mode is not very different from the "7 day unconditional return", and some consumers are worried about the handling of the clothes after being tried out. "Who will ensure that these clothes will be sterilized?" some people even suspect that this mode is just a gimmick of the merchants. "When the customer's moral standard is not certain, its clothes will be ripped off like the toilet paper."

It is undeniable that for businesses, this model does exist risks, and we need to find a strong third party as a guarantee.