Textile Industry: Marketing, Channel, Human Resource Management Innovation

Management is the "second life" of an enterprise. This idea began to enter the hearts of thousands of entrepreneurs' conference in 2008. Last year, another "1000 people's Congress" to promote the management level of listed companies, so that enterprises can strengthen management and climax. After years of quenching, the municipal Party committee and the municipal government have made good use of the situation to transform into the actual action of the enterprise. Driven by the activity of "sending management into enterprises", Quanzhou's textile and garment industry is not afraid of the severe export situation, and opens the door to "benefit from management".

　 Marketing and channel innovation

Affected by the overall economic growth in Europe and the United States, Quanzhou Textile and garment industry The export situation is grim. The external environment is forcing the enterprises to improve their internal strength and strive for breakthroughs in marketing innovation and channel innovation.

Since last year, the king of nine herd has launched. Men's trousers Personalized customization business is a close fitting service launched by consumers of different shapes and styles. According to the survey, many male obese people in China are not easy to get fit products from standardized products, but now they can buy men's pants through the customized system of nine men's pants, which is an important breakthrough in the marketing field.

In addition, min faction Men's wear The representative enterprises such as seven wolves, Li Lang and CABBEEN made breakthroughs and attempts in channel innovation. Following the opening of 160 stores in April this year, the wolves announced that they would raise 1 billion 800 million yuan to raise 1200 yuan in the country.

Zhao Naichao, director of the seven wolf channel center, said that seven wolves opened many large stores this year, of which 300 - 500 square meters are the main stores, and the one thousand square meters of big shops may be the future direction. At the same time, Li Lang, CABBEEN and so on this year has also made great achievements in big stores, and more than 500 square meters of shops have sprung up. Through big stores, these enterprises display their clothing to consumers.

　　 Human resource management innovation

To benefit from management, we should not only innovate external marketing, but also enhance internal human resources.

More and more entrepreneurs realize that human resources are the most valuable resources of enterprises and the endogenous force for the future development of enterprises.

Heng An group started working on the evaluation of its internal titles in 2008, and reorganized it in 2010 to form a system. This year, the Heng An Group awarded 58 staff members a certificate of title for internal engineers and technicians. This is the first internal engineer and technician to be commentary after the institutionalization of technical titles in Heng An. In addition to honors, they will receive a salary allowance of 200 yuan to 2000 yuan per month.

Gu Wenhui, the human resources department of Heng An Group, said that the group opened a technology promotion channel, set up several levels of management equal to the management level, and gave the same welfare benefits to the hierarchy, which gave the ordinary technicians considerable room for development, so that enterprises could better retain professional technical talents and stimulate their enthusiasm and initiative.

Unlike Heng An, the seven wolves cooperate with the three level labor department of our province to carry out labor skill appraisal within the enterprise. Zou Xiaoyu, deputy chief executive of the seven wolves, said the company started preparations for its labor skills appraisal in 2006. By this year, there are 5 senior technicians, two technicians, 27 technicians, three or four technicians and 1800 technicians. Zou Xiaoyu said: "employees' labor skills appraisal is divided into five grades. Employees will get the corresponding wage and Welfare Promotion every time they get up one level, which is very beneficial to improve their work enthusiasm and enhance their sense of belonging and identification."