Wedding Home Textiles Should Seize The Opportunity Of A Huge Wedding Market.

In June, more and more people were married.

Reporters randomly visited several families.

The store found that 80% of the people who came to buy were the main body.

Most stores sell

The theme products are displayed in a prominent position, and some brands are also launched for the wedding series.

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According to the survey report on the development of China's wedding industry released by the national survey and Statistics Center of the marriage industry, about 8 million 110 thousand new couples have registered and married every year in the past 5 years.

The huge wedding market not only promoted the development of wedding catering and photo studio, but also promoted the prosperity of wedding home textiles.

At present, home textile enterprises should be good at grasping the characteristics of the "post-80" wedding home textile consumption market, and let the sale "fire" rise in June.

Big red is the main theme.

Wedding bed, "buy more than one set."

Generally speaking, Chinese people prefer to decorate with red when they are married, and bedding is no exception.

People choose red as Geely, so that the day of great joy can be more joyful.

"Big red" is the traditional Chinese wedding main tonal. The more red in the new bedroom, the happier it is.

This year, the big red multi piece bedding is almost the new style of the new comer.

With the increase of consumption level, the number of new products purchased by the new people has begun to increase, and the proportion of pink sales is increasing.

Li Na, sales manager of home textile Shandong stores, said.

Due to the increasing proportion of the only child in the 1980s, parents attach great importance to the wedding of these new people.

In the past, parents bought more bridal bedclothes for their children. Now parents and children come together to purchase a lot. Although their parents feel that the large red sets are more traditional, they prefer pink, pink and purple.

In addition, some new people like the jacquard craft of fabric, but parents think that the embroidery process is more solemn, so that they can buy two sets or even more.

Li Na said that consumers' preferences for the color of wedding home textiles may change with different areas of their lives.

"Yesterday came a new couple, the bride was southerners, prefer the elegant and bright color, said that the red in normal life is too grand.

In order to give consideration to practicality and expression of festive style, new people like to use a compromise method to buy 2 sets of bedding, one of them is red wedding day.

"Post-80s" need not only the "Romance of love" but also the "true love".

Ming Chao international home textile launched the wedding product "sincere". In order to express the true feelings, the product has been striving for excellence in the selection and matching of fabrics, and has combined skillfully with various processes such as printing, jacquard, embroidery and quilting, making romantic feelings fly in imagination, and the joyful mood is released in warmth.

In addition, the "blue Dai style" of Ming Chao international home textile can be used as a wedding product as a gift.

"Blue Dai" is different from "true feelings".

Although the tone is also based on romance, the "true feelings" emphasize the warm mood and decorative effect, while the "blue Dai style" uses pure cotton twill print fabric, and pays more attention to the practicality of the product.

Personalized display of strength

"One-stop shopping" is highly efficient.

This year, cheerful home textiles not only used many fashionable elements in the design of bedding products, but also used some hi-tech in the weaving of bedding products, attracting young people's attention with the design that could show their individuality.

"On the basis of printing, jacquard and embroidery technology, cheerful home textile combines traditional auspicious patterns, adding modern fashion decoration elements into the design of traditional wedding bed products, showing the long history of Oriental culture, and at the same time, it reflects the modern and smart modern culture. This innovative wedding dress product with traditional flower design has bought a lot of people.

Li Na said.

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"Post-80s" consumer groups not only pay great attention to the fashion of bed style, but also pay more attention to raw materials for making bed products.

"They have not eaten bitterness since childhood, they eat and use the best, and most of them have received higher education, and they know how to buy healthy and comfortable bed products," Li Na told reporters. "Bed products such as Tencel and mulberry silk are not new to them."

The design of wedding home textiles should conform to the user - Post-80's aesthetic standards.

Qin Jian, the design director of Shanghai Yi man chi (home) Limited, said: "the trend of the past few years is not just to sell a single home textile product, but to pay more attention to the overall combination of home design and furniture effect.

The latest trend in the US is American neoclassical. The probability of using cloth is very small. Almost all of them are replaced with plain cloth.

Ge Keming, the director of the home life Museum of "Yu Si LAN Meng", said that when the new generation of 80's purchase the bedding, they will consider whether it fits with the overall decoration style of the living room. Bedding has become part of the overall decoration of the living room.

Collection of home textiles bedding, towels, home furnishings, household accessories, tableware and other products, "feather silk blue dream" home life Museum, is keen on "one-stop shopping", "80" new people to buy wedding home textiles new choice.

"Feather silk blue dream" not only entered the home textile brands such as Meng Jie, Luo Lai, Kasen, Qiao De, but also settled in SUPOR, Mei, YADU, Shun Fa and other household appliances brands, and the "post-80s" newcomers can be more convenient and quick to purchase all the necessities for marriage.

Ge Keming said.

In addition, some home textile enterprises actively explore cross-border cooperation with the wedding photography industry, and introduce the brand into the creative park.

Recently, faucet home textile has assisted Shanghai's wedding photography industry. In the Loft Wedding Art Industrial Park of Shanghai, we have established a modern wedding home textile platform, which is the flagship home textile wedding product.

Many new home textiles are displayed in the "Ming Guang home textile wedding hall", showing visitors the current fashion of home textiles.

The wedding hall in the "Ming Guang home textile wedding hall" has not only a collection of boutique home textiles but also several attractive wedding photography attractions.

New people can choose wedding products directly after shooting, and consult the wedding room color matching to enhance the influence of traditional home textile brands in the 80's consumer group.