The Gift Of Home Textile Products Contains Unlimited Business Opportunities.

During the period of social economic development, people's living standards continued to improve.

The shortening of the replacement period resulted in continuous demand.

Compared with the products such as tobacco and wine, digital products, home textile brands really get involved in the gift industry much later, but home textiles are becoming more and more popular.

After that, it quickly became a hot new favorite.

In just a few years before 2012, the sales of home textile gifts increased to about 20%~30% of the sales of gift companies.

Such a large market has created the development of home textile gifts.

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The home textile industry is often described as the rising star of the gift market and "evergreen tree". But after two years of baptism, how can the home textile market continue to walk in the gift market? And listen to the Sohu home textiles.

Recalling the past: group buying, exhibition, membership ritual home textiles full bloom

From joining the large group buying websites, to attending various kinds of creative design exhibitions, and to binding gifts from members of other industries, home textiles grasp the marketing idea of "passing", and carry out the road of gifts to the end.

Spring sleep is not clear.

Since the group buying network has entered China, it is showing a trend of rapid development.

In addition to eating, drinking, playing and playing, group buying has made new breakthroughs in all kinds of consumer goods and household products.

And the home textile helps greatly activate the group buying website, which can usher in a new turning point in the home textile industry.

Whether it is Beijing, Shanghai or Shenzhen's gift show, more and more home textile enterprises have broken through the traditional home textile exhibition's thinking, and have established close communication and cooperation mode with the gift exhibition.

Home textiles are undoubtedly the most dazzling stars behind home appliances. Because of the advantages of convenient after-sales service and convenient delivery, home textile products have developed like a fish in water in the gift market.

Join hands with telecommunications, banking and other industries in the integration of exchange activities, home textiles "moisten everything" into the members of gifts, corporate welfare.

Towels, kit, pillow...

Convenient and practical home textile products have been four of the smoke. With the improvement of people's living standards and the enhancement of corporate welfare, new marketing breakthroughs have been found.

It is also an excellent form of advertising to embroider enterprise logo on members' rites.

It is in such a previous life that the gift journey of the home textile industry went smoothly and tasted a lot of sweetness.

Now, the gift market is developing without any stamina.

Although only a short period of one or two years to turn around, but the home textile industry in the gift market is indeed slightly weaker.

Under the important trend of "new" and "special" in the gift market, it is particularly important for the home textile industry to highlight its advantages and avoid disadvantages.

According to statistics, the sales volume of home textile products on group buying websites has not reached the peak of that year, which is closely related to the gradual decline of group buying websites. But at the same time, the slowdown in the home textile market and the rigid demand of consumers are more direct reasons.

Heng Yuan Xiang's gift manager, Liang Hua, describes the current performance of home textiles in the gift market with "no warmth and no fire".

In the major gift fairs, the domestic textile industry's "intense enthusiasm" seems to have passed, and the popularity is slightly more general.

Exhibition is an important wind vane for the development of the industry. Although it can not be fully predicted, it can also be seen.

"After all, enterprises can not give employees the same kind of benefits for many years, and there will always be many kinds of gifts mixed together, so no one can become the" victorious general "in the gift market.

Sales director of a glass container chatted with reporters.

Home textiles, after all, have not really become a member of China's fashion industry. The cycle of consumption is too long and the demand for gifts is large.

Such a lifetime, undoubtedly for the home textile industry's buffer period has brought a small obstacle, the home textile industry needs a powerful booster.

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Developing the future: health, symbiosis, and channel pformation bring new life.

The gift of gifts has become a social form for each of us to live and integrate into our society.

Home textiles products are healthier than those of tobacco and liquor products. They are more practical than crystal products. Even if they encounter bottlenecks temporarily, they are comfortable and considerate, and there is still a wide market behind home textiles blending into the gift industry.

Practice needs from inside to outside, and the first hurdle is to grasp functional home textiles.

Nowadays, more and more gift companies play the slogan of "healthy home textile gifts", emphasizing the concept of product health.

Healthy home textile gifts are undoubtedly the biggest winners in the gift market.

Once the major trend of gift demand is formed, choosing healthy home textile gifts and enjoying a new realm of healthy life will deeply affect the mainstream of the follow-up market.

Secondly, binding with building materials, home furnishing, wedding and other industries is an effective way for home textile products.

In the market, more and more home enterprises have launched home textile products, bringing consumers a refreshing experience.

The coexistence of buying furniture, delivering bed products, bed and bed products will bring new business opportunities.

At the same time, wedding photography, diamond ring and gold ornaments are also important opportunities for wedding home textiles, which extends the concept of wedding and expands the epitaxy of celebration.

Thirdly, home textiles products can explore differences in channels with household appliances.

More and more supermarkets and chain stores appear on the list of home textile products.

The organic combination of automobile, finance and other industries will also expand the home textile gift market in a larger dimension.

On the next generation, the increasingly branded home textile industry is breaking through the industry trend under the trend of gifts. Today's largest, best and most profitable businesses and brands may not be able to come to the end. In the next three to five years, home textiles enterprises will be reborn in the process of innovation. Let's wait and see.