Fujian Shishi Textile And Garment Enterprises Pfer To Domestic Sales Institute To Walk On Two Legs

Customs data show that from 1 to March this year, the total value of self operated exports of Fujian Shishi (customs) was 349 million 930 thousand US dollars, an increase of 5.28%.

Exports amounted to US $211 million 510 thousand, or 60.44%, down 7.5% from the same period last year.

Data: self sustained export growth for two consecutive years

In 2010, the total self export value of the city was 1 billion 229 million 530 thousand US dollars, and the annual plan was 141.7%, an increase of 48.7%.

Textile and clothing exports accounted for 825 million 810 thousand US dollars, accounting for 67.16%, an increase of 47.1%. In 2011, the total value of self operated exports was 1 billion 626 million 750 thousand US dollars, and the annual plan was 120.5%, an increase of 32.31%.

Exports of textiles and clothing accounted for 1 billion 136 million 400 thousand US dollars, accounting for 69.85%, an increase of 37.61%.

Facing the global financial crisis in 2008, our textile and garment export business has maintained a rapid growth for two years.

This is authoritative data obtained from relevant departments recently.

"Our textile and apparel industry can still maintain growth under the global financial crisis, which is very difficult, mainly for three reasons."

City Economic Bureau responsible person said, first of all, the city's textile and apparel industry chain complete matching, products and other parts of the country has certain price and technical advantages, and has strong competitiveness; secondly, in recent years, our city attaches great importance to supporting foreign trade exports, and guide enterprises to actively participate in Canton Fair, China Fair, and directly to Europe and the United States and other developed countries to participate in local famous exhibitions, to obtain a large number of first-hand orders, enterprise orders and orders are more adequate, forming a virtuous circle.

Since 2001, our city has introduced encouraging policies to support self export enterprises every year. In 2010, our city financial reward self export enterprises RMB 25 million 801 thousand yuan, and in 2011, self financing enterprises exported RMB 15 million 756 thousand and 700 yuan.

Thirdly, the pulling effect of foreign trade companies is obvious.

It is reported that most of the export enterprises in our city belong to small and micro enterprises, so it is difficult to support their own foreign trade departments. The relevant departments in our city attach great importance to supporting foreign trade companies and cultivating leading enterprises in foreign trade export, making them a bridge for export of small and micro enterprises.

According to statistics, in 2011, 17 foreign trade companies such as long Zheng and Huahai exported 1 billion 134 million 270 thousand US dollars, accounting for 69.73% of the total value of self operated exports, representing an increase of 33.15% over the same period last year.

Reality: textile and clothing export faces many difficulties

Because of the increasing uncertainties in the international market, China's textile and clothing exports will face complex situations this year.

The weakness of world economic growth, the sovereign debt crisis, the pressure of RMB appreciation, and the rising cost of labor, raw materials and other factors will have a certain impact on China's textile exports.

Exports to the EU are still falling.

The pressure of global economic downside risks is increasing, the unstable factors of the world economy are increasing day by day, and the European debt crisis is still continuing, resulting in a sharp reduction in enterprise orders.

Europe is the main traditional export market of our city. According to export enterprises, European dealers have a large backlog of stocks. This year, the market continues to be weak, and dealers dare not place orders again.

In the first quarter of this year, exports to Europe were US $73 million 810 thousand, a decrease of US $26 million 300 thousand from US $100 million 110 thousand in the same period last year, down 26.27%.

At the same time, the data of the China Customs administration also showed that in the first quarter of this year, China's exports to the EU continued to decline in the second half of last year, with a cumulative export of $9 billion 430 million, down 8.3%, of which textiles exports were 2 billion 620 million, 3.8%, and clothing exports 6 billion 820 million, and 10%.

Among them, the export volume of knitted and woven garments decreased by 11.1%, and the export unit price rose by 0.4%.

Cost factors have great impact on export enterprises.

As Southeast Asia (especially Vietnam, Bangladesh and other countries) exports are similar to ours, labor services are much cheaper, causing some orders to pfer to Southeast Asian countries.

In addition, the prices of raw and auxiliary materials are rising, workers' wages are raised, the RMB exchange rate fluctuates, the cost of export enterprises is raised, and the prices of products can not be raised.

"From the current situation, orders have increased year by year, but cost increases and exchange rate changes have great impact on enterprises."

The relevant person in charge of the Municipal Bureau of Foreign Affairs said in an interview with reporters that most of the export enterprises in our city belong to small and micro enterprises. The financing channels are not very smooth, and capital turnover is difficult.

Breaking the news: going to the domestic market and walking on two legs

"From the current order situation, the complex internal and external factors will definitely have an impact on the company, but it has little impact. The company can get rid of the situation by raising the price. After all, the recognition of the foreign market for the old brand is still very high, unlike the domestic brand loyalty is not high."

A leading garment export company official said.

In an interview, reporters found that many garment export enterprises in our city are changing spontaneously and quietly.

In recent years, some enterprises have shifted their focus to the domestic market and actively opened up the domestic market.

The reporter learned from a clothing company that has long been engaged in outdoor sportswear exports. This year, they will gradually reduce their dependence on foreign trade and prepare to pfer part of their capital and manpower to the development of the domestic market.

According to statistics from relevant departments, at present, more than 60% of foreign trade enterprises in Shishi garment industry have begun to "export to domestic sales".

Those responsible for outdoor leisure wear export enterprises pointed out that the sales channels of domestic and foreign trade are quite different, and the pressure level of their digestion cost is also different.

According to its disclosure, in the domestic market, through the design, the introduction of new ways and promotions and other ways, we can basically absorb the pressure of cost increase caused by various factors.

However, the export OEM in the industrial chain is short and intensive. If the price is raised, it will directly affect the customer's purchase quantity, even lose the customer and increase the enterprise's survival cost.

Meanwhile, insiders pointed out that in the face of the uncertainty of the world economic recovery, the export situation of the textile industry will be more severe in 2012, and it will face greater pressure to maintain rapid growth.

Therefore, this year will become the focus of the development of the industry to accelerate the pfer of domestic demand.