Children'S Shoes Hand In Hand Animation, Think Of It And Then Go Together.

The collective operation mode of mature children's shoes from production to marketing is worth learning from.

Recently, Quanzhou Children's shoes industry Carefully organized the boss of the member enterprises to visit the famous children's shoes city and children's shoes brand enterprises in Hangzhou and Shanghai, and enter the Eighth China. International Animation Festival Activity site.

The investigation increased the bosses' knowledge and made them feel the pressure. "The domestic shoe industry is still in its initial stage. If we can not grasp the opportunity and seize the position, the children's shoes enterprises in Quanzhou will lose the market in the future, and a bankrupt children's shoe enterprise will hardly be able to make a comeback in any case." The vice president of the Shishi chamber of Commerce said.

The traditional survival mode needs to be changed.

The industry has told reporters that at present, domestic children's shoes production bases are mainly Guangdong Foshan, Zhejiang Hangzhou, Hubei Wuhan, Fujian Quanzhou. Among them, there are only more than 4000 children's shoes enterprises in Zhejiang, and there are thousands of children's shoes enterprises in Quanzhou.

And at the recent shoe fair, the reporter saw that the children's shoes hall has been subdivided into 7 plates, and the children's shoes nationwide are fighting for nearly 300 billion yuan of domestic children's shoes market share. When children's shoes were excavated as the last piece of cake in the clothing industry, they carried too much expectation and attracted thousands of brands to flock in.

"When the category begins to subdivide, the competition of this category has begun to heat up." This is a consensus in the footwear industry. With the constant escalation of the competition in children's footwear industry, especially the adult shoe brands and sports brands, the competition of Chinese children's shoes industry has become white hot with the strong financial strength in the field of children's shoes. "Although the children's shoes enterprises in Quanzhou have ten or twenty years of industry experience, at present, the number of them still stays in the traditional survival mode of wholesale and foreign orders. If they do not transform, they will inevitably be eliminated in the future, and even the whole children's shoes industry in Quanzhou will have a survival crisis."

Embrace development more competitive

"In order to transform the children's shoes enterprises in Quanzhou, we must build their own brands and characteristics on the basis of good quality, and we should also subdivide the children's age suitable for the products."

Experts believe that, drawing on the experience of children's shoes enterprises in Zhejiang and Guangdong, "children's shoes enterprises in Quanzhou can only be more competitive if they embrace development." Huang Qing Miao analysis, although the number of children's shoes enterprises in Quanzhou is large and full of experience, but the single enterprise's financial strength is insufficient, and their competitors are not worried about the listed companies. In addition, combined with the reality of Quanzhou, under the guidance of the government, children's shoes enterprises can even form a larger children's products industry association with children's clothing, bags, toys and other industries, and build children's goods cities in Quanzhou. Of course, a very important point is, "the government should strengthen the quality supervision of children's shoes enterprises, do not have good quality brand operation, will only take up stones to hit their feet." Huang Qingmiao said.

It is understood that the current foreign mature children's shoes business mode is around a group of industries, from production to marketing a series of operations, and even magazines and other brand licensing agencies, large groups of its industrial chain control ability is very strong.

Animation marketing is booming

In addition to Baotuan development, Quanzhou's children's shoes business owners in the inspection of some advanced domestic children's shoe enterprises found that animation marketing is also a shortcut to the transformation of enterprises. Compared with traditional marketing methods, animation marketing directly targets children, the target consumers are more explicit, and compared with simple advertising, the cost of animation marketing is lower, and the promotion effect is better.

However, some people in the industry have warned that blindly following the trend has certain risks. Before children's shoes enterprises intervene in the animation industry, they must first have a suitable business mode and profit making way before they can achieve effective results.