Henan Fashion Brand Stars Want To Upgrade Brand

After ten years of rapid development, the garment industry in Henan has occupied an important share in the national market, especially in recent years, Zhengzhou.

The rise of the industry has become the leader in the National Women's trousers Market.

However, there are not many brands of Henan clothing that can be heard in the whole country, and are limited by the development status of low product profit and low brand value.

Celebrity endorsement can undoubtedly enhance brand awareness to a certain extent and establish a good image of the company.

Look, there are already garment enterprises in Henan.

Yu card

Quietly wading water star endorsement

At the beginning of the new year, the Zhengzhou women's trousers representative enterprise, Zhengzhou Ya Li Da Clothing Co., Ltd. signed a contract with the famous film star Xu Qing, officially hired Xu Qing as the spokesperson of "Ya Li Da" brand, and plans to spend 20 million yuan in 2010 to promote the image of CCTV and related media so as to enhance the brand image and gain a larger market share.

At the signing ceremony in January 10th, Mr. Zhao Sunli, chairman of Zhengzhou Ya Lida dress, said that the brand of the Lida brand invited the domestic first line celebrities to endorse and advertise in the key media such as CCTV. Vigorously promoting the brand is to break the bottleneck of the development of Zhengzhou women's trousers brand, and to promote the Zhengzhou's trousers to the national high-end market by brand strength.

In the clothing industry of Henan, Zhengzhou Dun Sen Clothing Co., Ltd. is one of the earliest companies to use brand spokesmen.

It is understood that as early as in 2006, Zhengzhou Dun Sen Clothing Co., Ltd. hired a kungfu star Donnie Yen as a spokesperson. After tasting the sweetness, he signed an endorsement contract with Donnie Yen for three years in July 2009.

Before that, they also hired Henan TV's high presenters to endorse their products.

Hou Jianchao, chairman of Zhengzhou Dun Sen Clothing Co., Ltd., said that through celebrity endorsement, the brand's popularity, reputation, influence and loyalty have been enhanced, which has promoted the development of the enterprise itself and promoted the development of Henan's clothing industry.

"Since signing the contract with Donnie Yen, the company has been forced to publicize the news and is encouraged to implement the brand strategy, increase publicity, improve product quality, strengthen enterprise building and enhance the image of the enterprise".

According to introduction, the ferment is still brewing.

No bulk listing has yet been made, but the spokesman has already been set up, and the spokesperson is none other than Donnie Yen's wife, the champion of Chinese American miss Wang Shishi.

Celebrity couples are coming together to represent two products of a brand.

After more than ten years of rapid development, it has occupied an important share in the national market. Especially in recent years, the rise of Zhengzhou women's trousers industry has become the leader in the National Women's trousers Market.

However, there are not many brands of Henan clothing that can be heard in the whole country, and are limited by the development status of low product profit and low brand value.

Celebrity endorsement can undoubtedly enhance brand awareness to a certain extent and establish a good image of the company.

Look, there are already garment enterprises in Henan.

Yu licensing clothing quietly wading water star endorsement

At the beginning of the new year, the Zhengzhou women's trousers representative enterprise, Zhengzhou Ya Li Da Clothing Co., Ltd. signed a contract with the famous film star Xu Qing, officially hired Xu Qing as the spokesperson of "Ya Li Da" brand, and plans to spend 20 million yuan in 2010 to promote the image of CCTV and related media so as to enhance the brand image and gain a larger market share.

At the signing ceremony in January 10th, Mr. Zhao Sunli, chairman of Zhengzhou Ya Lida dress, said that the brand of the Lida brand invited the domestic first line celebrities to endorse and advertise in the key media such as CCTV. Vigorously promoting the brand is to break the bottleneck of the development of Zhengzhou women's trousers brand, and to promote the Zhengzhou's trousers to the national high-end market by brand strength.

In the clothing industry of Henan, Zhengzhou Dun Sen Clothing Co., Ltd. is one of the earliest companies to use brand spokesmen.

It is understood that as early as in 2006, Zhengzhou Dun Sen Clothing Co., Ltd. hired a kungfu star Donnie Yen as a spokesperson. After tasting the sweetness, he signed an endorsement contract with Donnie Yen for three years in July 2009.

Before that, they also hired Henan TV's high presenters to endorse their products.

Hou Jianchao, chairman of Zhengzhou Dun Sen Clothing Co., Ltd., said that through celebrity endorsement, the brand's popularity, reputation, influence and loyalty have been enhanced, which has promoted the development of the enterprise itself and promoted the development of Henan's clothing industry.

"Since signing the contract with Donnie Yen, the company has been forced to publicize the news and is encouraged to implement the brand strategy, increase publicity, improve product quality, strengthen enterprise building and enhance the image of the enterprise".

According to the introduction, the Dun Sen dress is still in mass production, but it has already set up a spokesperson for the image, and this spokesperson is none other than Donnie Yen's wife, the champion of Chinese American miss Wang Shishi.

Celebrity couples are coming together to represent two products of a brand.