Lu Fuyan: From Custom-Made Clothing To Self Built Garment Factory

Entrepreneur: Lu Fu Yan

Start up project: clothing customization

Positioning crowd: enterprises, institutions, business people, etc.

Nowadays, most employees need to wear them.

Before last September, Lu Fu Yan was the owner of a custom clothing store.

Since last September, she has had another garment factory.

She manages not only shops and clothing factories, but her constant pursuit of her ideals over the years.

She is busy every day, but she is not tired at all. In her words, "this industry is very good, and I love this industry too."

As a matter of fact, there are many competitors in this industry. As a traditional industry, clothing has a huge market space for customization. How to win in competition is a factor that every operator should consider.

A few clothes will be done.

The customization industry is very special. If you don't understand it, it will not be tailored and designed. It is far from enough to rely solely on hiring people.

Lu Fu Yan can be said to be an expert in this industry. When he was at school, he learned modeling techniques.

In order to make clothes, Lu Fu Yan changed a lot of places, and he also suffered a lot.

In 2008, she returned to south two, and spent 20 thousand and 5 on a stall. From this time on, her customized clothing business gradually began to scale.

"Once, a customer brought a suit from a shopping mall, so I could give it a similar look. I looked at it for several days, repeated it over and over again, and finally made the same thing. The customer was very satisfied and pulled a lot of repeat customers."

Lu Fu Yan said, now many clothes, as long as she looks at a few eyes, she will do, as long as customers describe the good style, she can do it.

Location + location is very important.

As in other industries, the positioning is very important, and clothing business is no exception.

In September last year, Lu Fu Yan's garment factory was established. She positioned the garment factory in the direction of design, processing and making, mainly designing custom made tooling, fashion, business wear, school uniform, western style clothes, group clothes, etc.

Lu Fuyan believes that although there are already many clothing custom shops in Shenyang, compared to the huge customer groups in this industry, there is still a huge living space for clothing custom shops with high production level and high standard of service.

Site selection is more important in business.

A good location is very important for establishing and maintaining a customer base.

Lu Fuyan believes that the location must take into account the cost problem, high-grade shops will be selected in the business gathering place, the rent is high, the middle and low end of the line, choose a little remote, it does not matter, the rent is cheaper.

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Lu Fuyan's clothing factory is located near Tianshan Road in Huanggu district. She thinks the location is relatively partial, but the rent is cheap. The more than 230 square meter clothing factory has a rent of only 40 thousand yuan a year.

However, there are two colleagues around.

"Although there is competition among our peers, we can also bring benefits to each other."

Lu Fu Yan said that sometimes it was interesting that someone who made her clothes went to a nearby competitor's home because she had gone wrong, and someone who was looking for a competitor came to her home's clothing factory because she was in the wrong place. Even though everyone didn't say it, she knew all about it.

Business: earn a penny.

Yes

First of all, in terms of business, we should learn from Wenzhou people and earn a penny.

Lu Fuyan once said that once she heard a lecture, he mentioned that the people of Wenzhou worked hard and they would spare no effort to do so as long as they had a penny to earn.

"At the beginning, I didn't understand how to make money in the business of a penny, and then I did my own business. I realized that they made all the cost and cost to earn a penny, but the amount of money they made was very large, and the net profit in the end was not as simple as a penny."

Lu Fu Yan said.

Secondly, in terms of service, we should talk about credibility.

For clothing customization, we must customize according to the requirements of customers' stature and characteristics. We must have credibility and make the costumes well so as to usher in more repeat customers.

Lu Fu Yan said that she was not worried about not living, but lived too much. Sometimes she was too busy to do some work. Some of her clothes were also put out to some extent, but these people were trusted by her. They must also be asked to speak credibility and ensure quality.

Reporter Zhao Lingling

Investment tips

There must be enough customers to accumulate.

If you want to open a clothing factory, specializing in customized clothing business, how to invest?

Lu Fuyan introduced that the initial investment was about 500 thousand yuan.

The main inputs are rent, decoration, sewing equipment, procurement, wages and so on.

In the initial stage of operation, there will be problems of insufficient recruitment and small customer volume.

Lu Fu Yan said that the shortage of workers' recruitment is a common problem in the clothing industry, because nowadays there are few people who have a sewing skill, and employees often leave after two days. It is also common for them to leave. They want to recruit a group of staff for training, but they are afraid that the staff will not work after they have learned their craft.

However, Lu Fu Yan did not worry about customers. She said that as long as the signboards of the garment factories were set up, customers would be sure to come to the house. They would usually call and send messages to customers, and add some old customers and some repeat customers.

But when she started to work, her customers were few. She thought she had to rely on her own accumulation, plus her own initiative to go out to look for jobs and help her customers. She was sure that she didn't have to worry about it. It's best to find several good mouth dressing shop before starting her work.

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