The 94 China Acupuncture Association Highlights The Brand Marketing Of Knitted Home Textiles

In March this year, the underwear section of the ninety-fourth China Acupuncture Association will appear in the form of "China underwear apparel Exhibition". The exhibition will focus on fashion, innovation and fission, break through the traditional mode and innovate the service concept. On the basis of maintaining the traditional recruitment of franchisees and agents, it will expand the connotation, focus on the high-end, highlight the brand image display and guide the innovation of consumption concept, further intensify the efforts of brand communication and media publicity, so that exhibitors and buyers can get more profits at the exhibition.

Over the years, textile workers from all corners of the country gathered in the middle of the acupuncture meeting, and they had a keen sense of smell.

Today's China needle association has become a booster for the development of knitted apparel and bedding and towel industry, and has been attractive for decades.

In this regard, the curator Yu Yuenan said: "as a product of the market economy, the exhibition economy will finally be pushed to the market, so that we can pform the advantages of the industry into the advantages of the exhibition, and explore the development strategy of complementary advantages and strong combination. We must follow the strategy of brand management.

Yu Yuenan further explained: first, China needle will help enhance the image of industrial clusters.

Convention and exhibition activities are the diplomatic activities of the industry, which will have a positive impact on the image building of the region and contribute to the promotion of the image of the industrial clusters.

For the industrial cluster in the exhibition industry, the publicity effect caused by the attention of many media is unparalleled.

Second, the needle will help improve brand attractiveness.

One of the purposes of brand promotion is to create attractiveness.

Many brands are invisible champions of the industry, but lack of corresponding strategies to promote and cause concern.

These brands need to attract the attention of the outside world through the corresponding activities in exhibitions or exhibitions, thus creating consumers' desire for consumers.

Third, it helps to change seasonal consumption of textiles.

Seasonal problems are a very puzzling problem for many knitting and home textile enterprises. Many brand stores are full of people in the winter, and they are very few in summer.

By participating in exhibitions or creative exhibition activities, we can extend seasonal consumption and even form new hot spots.

When it comes to the innovation of the exhibition, the key lies in "change", and the theme of this Acupuncture Association is also "fission". The organizers hope that the soul of Chinese knitting and home textiles will be created through exhibitions.

It is not only the change of the external expression of design, but also the "change" of the inner culture advancing with the times, and the goal of "change" of Chinese textile design is unswerving, which is to build "the style of Chinese textile".

The specific way to construct Chinese design style is to mix Chinese culture into the international mainstream design style; the two is to internationalize Chinese traditional design, so as to construct a Chinese textile design style with Chinese cultural connotation.

Only by creating and constructing the Chinese style of national design, can China's knitwear affect the trend of international textiles, and it is possible to build a batch of brands with Chinese design style and international vision.

Chinese style should embody the modern characteristics of Chinese textiles and become an integral part of the international textile pattern, and gradually gain the right to speak in the fashion of international textile design.

The organizers said that in March this year, there will be more Chinese style modern textile styling design to show people.

With the arrival of the era of Chinese textile brand marketing, the formation of the design style is the core of establishing brand image for the knitting and home textile brand marketing. After the company has made a precise positioning for itself, the personalized fashion design style with Chinese cultural characteristics will become a bright spring of the exhibition.