Paris International Fashion Sourcing Exhibition: Face-To-Face Communication Is Real.

Face to face communication is much better than overseas calls.

Market downturn is more important than exhibitors.

Affected by the European debt crisis, European consumers have tightened their purse strings, calculated carefully and spent more on their practicality.

The European debt crisis has suppressed European demand for Chinese products.

A survey of global resources shows that in the past few months, about 2/3 of the surveyed suppliers clearly indicated a decline in exports to Europe.

A recent survey conducted by a professional foreign trade forum in China shows that the most serious reduction in orders in Europe is Germany, followed by Britain, Italy, France and Spain.

The vast majority of foreign trade enterprises of textile and clothing also feel the change of orders and the dismal market.

"Single, small, single and scattered" is a common problem.

There are still a lot of orders for enterprises, and the styles are almost the same as before. However, the quantity and price of orders have not risen. Considering the exchange rate and cost factors, the profit margin has been reduced.

In the past two months, a leather manufacturing company in Dongguan has lost nearly half its exports to Europe.

"Many long-term cooperative customers have recently reduced the number and replaced some of the more popular styles.

Even if some high-end styles are still in production, customers will also use cheaper accessories, lining and other accessories to reduce the cost.

The vice president of the company said.

"A series of sovereign ratings downgrades, the crisis mitigation plan is difficult to produce, and the outcome of the EU summit still makes people worry about the future of the EU economy."

The head of the Paris Textile International Trade Promotion Committee (APP PARIS), the head of the China International Trade Promotion Council, said that consumers and clothing buyers are all on the sidelines.

By the end of the year, many buyers are still in the inventory stage, so they dare not blindly place orders.

They are waiting for the economy to recover, and at the same time, Christmas Eve also makes them do not want to purchase additional cost from long distance.

With the arrival of the new year, the new season will also be filled.

At this point, the "one-stop" procurement mode at home can win their favor.

In this sense, it will be held in from February 13 to 16, 2012 at the Le Bourget Exhibition Center in Paris, France. The spring exhibition of Paris international clothing and apparel Procurement Exhibition is a time for Chinese textile and garment enterprises to seize the opportunity.

The new Paris international fashion sourcing exhibition attracted nearly 70 exhibitors from 10 countries and regions from China, Italy, India, Vietnam, Bangladesh, Turkey, Pakistan, Portugal, Hongkong and Taiwan.

Many domestic exhibitors are free from Shanghai, Ningbo, Jiangsu, Zhejiang, Fujian and other provinces and cities.

The exhibits are rich in children's clothing, formal dress, casual wear, sportswear, knitted garments, fur products, and scarf caps and other clothing and apparel products.

The spring Texworld is a gathering of 600 well-known textile enterprises around the world, together with the Paris exhibition.

Through TEXWORLD+APPAREL SOURCING, which runs through the upstream and downstream industry chain, it can provide more value-added services for manufacturers and purchasers.

"Not placing orders is always better than losing money." no risk "is the idea of most European customers.

After all, the euro is going down the US dollar, and no one wants to see anything bad happen.

Many of our customers in Italy have never offered to make a counter-offer, and now they have counter-offer, and the price is very low, and the volume of each item is decreasing. "

A garment manufacturer in Zhejiang, who has participated in the Paris international fashion and apparel sourcing exhibition, said that although the market is sluggish, there are still some short and small orders coming in, and maintaining the normal operation of the enterprises is not a problem.

"At the exhibition in Paris in September 2011, many European buyers were interested in our products and brought samples back.

Although there was no on-site order, the return visit after the exhibition brought us several orders.

So we still have to attend the exhibition in 2012.

The face-to-face communication is far better than a number of oversea calls. "

Among many exhibitors, Aii Mi, Shan Shan, Heng Yuan and Carle are all old friends of Paris exhibition.

In the environment of economic depression, we can continue to expand the European market through the Paris exhibition. Design is the key to the success of these enterprises.

AI attaches great importance to design research and development, and believes that design is the key to winning the market. As early as 1997, huge sums of money have been set up to set up a technology development center to carry out systematic research and development of garment knitted and woollen fabric products, and to train a group of design talents with keen sense of smell and intelligence, and have joined hands with senior designers at home and abroad, and set up new design and development rooms in Shanghai, Osaka, Paris and New York.

In recent years, the R & D capital of the new product has reached 600~700 yuan per year, and the output value of the new product and new style output has reached 40%.

Ningbo Heng Yuan, with its design as its guide, has launched its own brand "MARCOVERRO" in the international market by introducing Italy's advanced clothing technology, and has been leading the global market by persisting in the high quality serialized fashion.

In order to cope with the market predicament, Hengyuan adopts the "combination boxing" strategy to expand orders, get a one-time payment, and improve the efficiency of customs clearance, so that the volume of orders will not rise, and products will become more competitive in the European and American markets.

In December 1st, the China Federation of logistics and purchasing announced the purchasing managers' index (PMI) of China's manufacturing industry in November. Data showed that the index was 49% in November, down 1.4 percentage points in the ring ratio, and fell below the 50 line of expansion and contraction.

Judging from the sub index, the new order index and production index of clothing shoes and hat manufacturing and feather and down products industry are all above 50%.

It is not difficult to see that although the economic situation and external demand are not satisfactory, clothing is always a necessity, and the market demand is bigger.