Foreign Trade Enterprises Face "Three Troubles" In Selling Domestic Products

Observation of production

Troubling one: lack of experience

A group of surveys showed that 70% of the exhibitors at the 107th Canton Fair indicated that they were willing to engage in internal and external trade.

At the 106 Canton Fair, the figure was 83%.

Why foreign trade enterprises are willing to sell domestically instead of going up and down? Originally, foreign trade enterprises turned to domestic market "looks very beautiful", but the actual operation is full of frustrations, fewer successes and more failures.

In 2009, some of the foreign trade enterprises in our city set up an ambitious domestic sales company, which has become "domestic sales department" this year.

Where did the pformation take place?

The first is lack of experience.

Fang Zhenmin, chairman of Nanjing Hui Heng textile and Garments Co., told a story to reporters: a friend in her foreign trade industry, determined to do the domestic trade with great determination and handwriting.

But when the booth was rolled out, trouble was discovered.

Although there are many goods in the factory, there are many items in each style, but there are too few varieties.

The shop can not leave "blank", the boss who is too tired to deal with it, but has to buy other clothes to mix into his store.

Consequences can be imagined, in a very short period of time in trouble, the foreign trade enterprise was dragged down by domestic trade business, "in a slump", almost no voice in the industry.

"I don't know how shallow the water is, and if I step on it, I will be choked to hurt myself."

Fang Zhenmin concluded.

Trouble two: lack of channels

In the eyes of many foreign trade enterprises, sales channels are another major problem that foreign trade faces in domestic sales.

In the past, they did "box" to do foreign trade, but the rules of the domestic game were complicated. In the supermarket, they had to pay various admission fees, bar code fees, promotion costs, reload and renovation fees.

High cost, slow payment and complex settlement.

A careless, hard year, and even lose money.

Under the bridging of government departments, Nanjing has set up many preferential sales platforms for foreign trade enterprises.

For example, the Nanjing foreign trade brand exhibition, which just concluded yesterday, has been subsidized by the government to display and sell to foreign trade enterprises at a very favorable price.

Retailers in Nanjing have also taken concrete actions to support foreign trade enterprises.

Taiping mall has been allowed to export its floors in the down season and operate foreign trade commodities. Last year, WAL-MART Nanjing opened up a monopoly area for foreign trade commodities. Recently, Jinqiao market revealed that it was preparing for the exhibition of foreign trade commodities.

However, retailers believe that long-term cooperation with foreign trade enterprises is facing many practical problems.

Ni Peibin, manager of the Development Department of Carrefour, Nanjing, said: "many foreign trade goods have problems of follow-up supply, and stores can not let shelves be empty." Chen Hongwen, manager of WAL-MART Nanjing company, said that foreign trade enterprises often had incomplete sizes of clothing, and there were differences between foreign consumers' aesthetics and Chinese consumers. Some clothes were not very suitable for entering Chinese supermarkets.

The problem of channel construction has always plagued foreign trade enterprises.

In the face of difficulties, some foreign trade enterprises in Nanjing played a "edge ball", and found an idle workshop and office quietly selling their products in their factories.

But this is not a permanent solution. The domestic business of an enterprise can not be bigger and stronger. The brand is always hidden in the factory and is not known to most people.

Trouble three: lack of talent

Fang Zhenmin told reporters that when she built the brand of domestic trade, she wanted to take a shortcut, so that her own designer could pform her foreign style garment version into her own product.

But strangely enough, it's just a small change, and the clothes don't taste right. "The works of foreign famous designers are not so good."

One advantage of foreign trade goods is the novelty of design.

After the foreign trade enterprises pfer to the domestic trade, the design is a big problem due to the lack of outstanding local design talents.

Take the clothing industry as an example, Nanjing's clothing enterprises can get money for designers to visit Paris and Milan every year.

Foreign trade enterprises from generation processing to design and processing, is not two or three years to achieve.

The lack of domestic business personnel also beset the executives of foreign trade enterprises.

"Tried to use the original foreign trade team to open up domestic sales, but found it totally out of the question.

We have to set up a domestic sales company and a domestic sales department. We should invite professional talents to spend less than one thirty, and we can not see how long it will last.

A foreign trade enterprise manager said.

This year, January 5th - 8, the fourth Nanjing foreign trade brand exhibition was unveiled at the National Exhibition Center. The first day of the preview, 20 thousand people rushed to buy.

However, looking at the booth that had been robbed away, the president of a foreign trade enterprise said he could not enjoy it. "Two years ago, it was this lively scene that made me determined to take the counter to do the domestic sale in the shopping mall, but I became confused when I did the domestic sale, and the same thing was put into the mall, so how could I not see so many people to buy it?"

The boss's confusion is not a case in the foreign trade industry.

Reporters found that from 2009 to 2011, although the whole foreign trade industry was vigorously promoting foreign trade to domestic sales, but the progress was not rapid.

A lot of enterprises have issued a lot of tuition fees and issued a sigh of "deep water is difficult to do".

200 thousand citizens' foreign trade exhibition Taobao

Total turnover exceeded 20 million yuan.

Washington (correspondent Nan Wen) sponsored by the Jiangsu Provincial Department of Commerce and Nanjing Municipal Bureau of Commerce, "2012 Jiangsu Nanjing brand trade fair" and the series supporting activities 8 days at the National Exhibition Center.

The 4 day fairs attracted more than 200 thousand people to come and buy. The total turnover exceeded 20 million yuan, an increase of 33.3% over the previous session.

According to the briefing, there are several characteristics of this exhibition.

First, the influence of brand merchandise is the strongest ever.

All the foreign trade brand enterprises in Nanjing have participated in the exhibition, and inviting foreign and foreign brand enterprises to participate in the exhibition. At the same time, enterprises with no brand, no trademark and no qualification are strictly restricted to enter the exhibition.

The exhibition has set up a center exhibition area of nearly 1000 square meters. It focuses on the 16 brands of Schuhmann's piano, Jincheng motorcycle, Panda Electronic big screen, Nanfang long poem dress, new day naked 3D big screen, etc., and sets up the LOGO wall of foreign trade brand in the striking area, showing more than 300 enterprises' import and export fine products, new products and brand products.

Two, the effect of domestic and foreign trade docking is the best ever.

22 Nanjing key commercial circulation enterprises and 130 brand foreign trade enterprises participated in the joint meeting of China's foreign trade enterprises, including Nanjing new hundred, central shopping malls (Group) Co., Ltd. and other domestic trade enterprises, Nanjing Bu Boone Textile Co., Ltd., Nanjing Datong Industrial Co., Ltd., Jiang Suhai foreign group and other brand foreign trade enterprises reached a preliminary cooperation intention after one to one negotiations, the total amount of the project was about 5 million yuan.

Three, the number of shoppers visited is the most.

On the day of preview on January 5, consumers had more than 20 thousand people, and then the hot scenes continued to heat up. The last day of the exhibition attracted more than 70 thousand people.