Wenzhou'S Foreign Trade Garment Enterprises Urgently Need "Industry English" Talents.

Two weeks ago, during the Hongkong Fashion Festival, there was a lack of "

More than 3 minutes, more than one chance.

"Customers can stay for more than 3 minutes, and the probability of placing orders is more than one."

This is almost the common experience of domestic enterprises participating in international professional exhibitions.

Why do you want to stay at your booth for more than 3 minutes? The answer is "effective professional communication".

In this group of exhibitors to Wenzhou, the first time to participate in the exhibition hall of Ho Wei ton clothing company, "every customer is intent on customers, on-site orders 18" harvest, it is very much envy of peers.

The secret disclosed by Wu Xiaomin, the chairman of the company, is that his general manager is proficient in several foreign languages, and he can talk with customers in Germany, Britain and France.

Obviously, this is a special case.

Cai Huantian, President of the Wenzhou clothing trade association's foreign trade clothing branch, said that at the time of the exhibition, except for an enterprise temporarily asking for a plation at a price of HK $500 per day, other enterprises were equipped with at least one foreign trade personnel, while his own enterprise, fist, matched 3.

"Generally speaking, foreign trade personnel can read foreign trade letters, and there is little problem of simple communication. But when it comes to the professional terms of clothing, it is inevitable that there will be embarrassment."

Cai Huantian said that to expand the international market, we must cultivate foreign trade talents who are proficient in industrial English.

Leaving people or becoming the biggest problem

Wenzhou's clothing trade volume has been done before, but why is it that foreign trade talents who are proficient in the garment industry will be in short supply? Wu Yiheng, Secretary General of the Wenzhou clothing trade association's foreign trade clothing branch, said that before the export of clothing, Wenzhou mainly depended on overseas Chinese. They were all fellow townsman, who did not need professional foreign trade personnel. Moreover, the foreign trade process was not fully standardized.

"The goal now is to directly face foreign businessmen."

Wu Yiheng said, this requires a large number of knowledgeable foreign trade personnel.

At present, the international market is obviously not only for enterprises, but also for shipbuilding, eyeglasses, furniture and other industries.

Yang Hui, principal of North Africa's Wenzhou branch, believes that foreign trade talents who are proficient in industry English are not only in Wenzhou but also in the whole country.

Yang Hui said that a few days ago, Yu Yuanlai, Secretary General of the Yueqing Shipbuilding Industry Association, talked about the training of "industry English" talents. The reason was that Yueqing ships were basically foreign customers, and a large number of professional terms were involved in the process of receiving orders.

To solve the problem of shortage of talents in industry English is nothing more than training and recruitment.

Recruitment is very simple, Yang Hui said, directly pay a high salary can be, but training is a big project, "enterprises to appoint trusted foreign trade personnel, training courses need to customize the industry."

She said that according to its understanding, there are about 3 foreign trade enterprises in Wenzhou, and a large number of foreign trade personnel will gradually enter the upgrading stage of "industry English" in the future.