Chinese Faces In Fashion Week: We Are Fighting For Strength Rather Than Luck.

In October 5th, the four international fashion week fell.

According to incomplete statistics, there are about 30 Chinese in the season.

In the past, the hegemonic position of luxury consumption in Asia has been occupied by Japan, but in the day of the gradual takeoff of China's economy, Chinese people's demand for brands has risen unprecedentedly, and now it has already exceeded Japan's leading luxury consumer in the world.

Such consumption power allows many international brands to see business opportunities, and international brands also use various attitudes and actions to please the Chinese market.

As a result, apart from expanding stores in China, many Chinese models have come to their own brands and become one of the best "diplomacy" means of international brands.

As a result, Chinese models became the most sought after products, and were gradually active in all the top levels.

In this regard, Li Xiaobai, chairman of the new Silk Road Modeling Agency, said that the rapid development of China's economy has attracted the attention of the whole world. The Oriental elements have become an indispensable element of the international T platform, and the Chinese model with oriental mystery has naturally become the highlight of the show.

But if we analyze carefully, it is easy to see that the performance of Chinese models has not been so impressive at the two stop in London and Milan.

Although the eastern face is still everywhere, but the two fashion week in the number of brands is no less than the New York fashion week, Chinese models appear only 70 to 80 times.

The reason behind it is nothing more than an economic factor.

Most of London and Milan have designer brands, and quite a few of them do not have shops in China or even enter the Asian market.

Therefore, even if the quality of Chinese models is too high, it will not achieve the goal of not using oriental faces.

Therefore, the exposure rate of these two stations in China has been greatly reduced.

"The European model market attaches great importance to individuality, and both Oriental and Oriental models are the pursuit of the European market.

However, fashion is changing. This year's popular face may change next year.

Yao Ge, chairman of the Oriental Bentley culture development center, said that there are many channels and factors for Chinese models to enter the European market. The most important thing is to conform to the aesthetic standards of Westerners.

In the international market, Bentley, a model broker, is the biggest achievement this year. It has successfully pushed Ju Xiaowen and He Sui onto the international T.

When a large number of Chinese models began attacking the international fashion week, some international model brokers had made slight changes in their strategy of running Oriental models.

Supermodels Xiaowen and He Sui have said that top model brokers like IMG and NEXT have begun to control the number of Asian faces signed so that they can avoid competition within the company and increase the hit rate.

Liu Wen, Feifei Sun, Qin Shupei and other "old faces" who have won the western fashion circle because of their early entry into the international market are undoubtedly lucky. They have already taken a place in the brand show with first-rate brands or topics.

In the 2011 autumn and winter, Ju Xiaowen, a rising star, conquered many first-line and second-line brands in the spring and summer of 2012, while some of his new faces appeared in smaller brands.

Thus, in the coming international fashion week, Chinese models want to maintain a certain amount of exposure for a long time. Besides having a recognizable Chinese face, it is probably more important to have excellent professional qualities.