Chen Dapeng: 2011, The Remarkable New Journey Of Chinese Clothing

Clothing should not just be the clothing industry insiders themselves, and that is exactly the case.

2011, China clothing After consultation and careful planning, the association decided to integrate various working meetings of the China Apparel Association, and hold eight parallel meetings at the same time, and create a brand new high-end conference brand. This is the "China clothing Convention" which will be held on ~21 October 20th.

In 2011, the new journey of Chinese clothing opened.

From the development of garment industry in 1991 to the present, China has become a major producer and exporter of the world and the largest garment market in the world. However, the brand that the Chinese garment industry has bred has never been able to be put into the public agenda through the most mainstream way. Perhaps the convening of the Chinese fashion convention will touch the phenomenon.

Content and substance

During the current "China Fashion Convention", the six annual Council of the five China clothing association and the Specialized Committee Annual Conference on men's wear, women's wear, children's wear, clothing, accessories, underwear and so on will be held.

"This is a rare opportunity for the core entrepreneurs of the entire garment industry to assemble on a large scale." Chen Dapeng, executive vice president of the China clothing association, said that everyone who came to the meeting should wear a unified production badge, with specific names and businesses on it, hoping that all participants' communication and information sharing could be delivered in a timely and timely manner.

According to him, this session will be " capital "Power", "power of electric business", "product strength", "integration power", "cultural power", "power of model", "transnational force" and "technology strength" are the core parallel topics and high-level forums.

In addition, in order to promote brand upgrading, promote industrial upgrading, promote sustainable development of the industry, and promote the progress of garment related industry chain, the Chinese garment conference will change the form of self talk in the clothing circles, and will invite economists, sociologists and experts with high attainments in the cultural field to discuss with people inside and outside the industry. Through the discussion of development trend, the summary of successful experience and the collision of management wisdom, we can provide a feasible strategy for brand promotion, provide a way of thinking for the development of enterprises, and provide a credible direction for the progress of the industry.

Chen Dapeng said, "I hope these experts in the field of economic, social, cultural and other professional attainments can give some inspiration to the entire garment industry."

Innovation and upgrading

"You know, in the future competition, innovation is very important." Chen Dapeng said.

In Chen Dapeng's view, innovation is the core of the transformation mode of China's garment industry. It is an inevitable choice to transform and upgrade the clothing industry, enhance the international competitiveness, achieve the new international positioning and adapt to the upgrading of consumption. "Only by grasping the core of innovation can Chinese garment industry change its low end position in the global transnational supply chain and get higher added value."

He has repeatedly pointed out that "in the future, deciding the fate of an enterprise is not the scale of the traditional sense, but whether the enterprise stands on the basis of the new technological system, and indeed gets the value of technological innovation and the value of its own brand."

This requires a creative, R & D, design, manufacturing, management, marketing, logistics, service and related industries integrated innovation system to support. In fact, the "integrated innovation" that runs through the whole industry chain, creating innovative elements in many industrial links and coordinating them, forming an innovative integrated chain that covers the whole industry system has become a top priority for the garment industry.

"Building an integrated industry chain innovation system" has become the focus of attention of Chinese clothing brands.

Building an industrial innovation system in an all-round way is not only the demand for increasing the contribution rate of brand and technology, but also the only way for China's garment industry to become a strong international competitive cultural industry, creative industry and high technology application industry.

Chen Dapeng said that the theme of the eight parallel meetings of the "China clothing Convention" was carefully chosen by the China clothing association after widely soliciting opinions from enterprises. They are all elements that must be watched and owned in the process of integrated innovation of Chinese apparel industry chain. They have supported and promoted the growth of Chinese clothing brand in the past time, and will continue to become the core strength of enterprise transformation and industrial upgrading in the future.

Vision and future

As of October 10th, there were more than 600 official receipts received by the China fashion conference. Such a feedback is undoubtedly true. China The clothing convention affirmed.

In Chen Dapeng's vision, the annual Chinese clothing convention, which will be held annually, is a fast and efficient exchange platform for the apparel industry. The agenda includes eight major topics this year, and more projects that are closely related to the clothing industry.

This year, coincides with the establishment of the China Apparel Association 20th anniversary. Therefore, during the conference, the 20th anniversary China Gala Association will be held in the same period.

In this regard, Chen Dapeng said that the deep meaning of the party lies in "Remembrance", that is, the industry must review the efforts and exploration carried out in the past 20 years, pay tribute to those who have made outstanding contributions, and at the same time, look forward to the bright future of the industry.