Exploring The Transformation And Upgrading Of Chinese Textile Enterprises From Paris Exhibition

At present, our country clothing Enterprises are suffering from raw materials, labor, energy, clean and pollution-free and other factors such as rising costs, shortage of funds, exchange rate changes and other factors. The transfer of orders to low cost countries and regions is also an indisputable fact. Taking the high-end line and improving product value-added by design is becoming a sharp weapon for China's garment enterprises to break through. Sponsored by the China Textile Industry Association, the Sixth China Textile and clothing trade exhibition (CTAF) jointly organized by the China Textile Association, the China Apparel Association and the Frankfurt Exhibition (France) company. Paris Exhibition As a platform, it provides more opportunities for contact and communication between Chinese garment enterprises and Paris and even the new generation designers in Europe, and promotes the creation of Chinese garment enterprises through exhibitions. New value And get new opportunities to achieve the promotion from OEM to ODM.

"Foreign trade business is hard to do. The euro has continued to decline and the environment is bad. Qu Hai Hua, manager of Zhejiang Pinghu Lian Ya Garments Co., Ltd., once saw reporters, sighed repeatedly that the domestic market is now better than foreign trade. "Like us processing Metersbonwe, attaching pants, domestic sales, 35 yuan processing fee, and the rest is nothing. Export is 25 yuan, and customers are too expensive. There is no profit at all. "

From September 19, 2011 to 22, the Sixth China Textile and clothing trade exhibition (CTAF), jointly hosted by China Textile Industry Association, China Textile Association, China Apparel Association and Frankfurt Exhibition (France) company, was held at Paris Bourget Exhibition Center in Paris. At the exhibition site, many exhibitors affirmed the role of the exhibition in expanding the European market. At the same time, they also gave their own understanding of the transfer of orders and the added value of products.

"High end" is the way to go.

"Zhejiang is a big province of foreign trade. The foreign trade enterprises here have been doing better. Now the situation is different. The wages of the workers are 3500~4000 yuan a month. This wage level has already lost half of its clothes before it starts processing. A better manufacturer in China is better at processing high-end products. The manufacturers who go through the low-end product processing are really struggling. At present, the recovery of the European market is still not ideal, but the market demand is acceptable, we make clothes, about 20000000 orders a year, the European market accounted for 1/3 of total orders. " Qu said that the future of Chinese textile and garment enterprises is to take the high-end line.

With the development of the market, the division of labor of textile producing countries in this international platform is more and more clear. In the process of globalization, some low cost products in China's textile and garment industry are replaced by neighboring countries, thus promoting the formation of international division of labor. Over the past two years, a large increase in China's processing costs has shifted many European orders to countries with lower processing costs in Latin America and China.

Qu said that the common products surrounding countries can replace China's processing, high-end products processing is still dominated by China. Neighboring countries are still at an immature stage in the industrial chain, equipment and technology, and the ability to process high-end products is limited. If in another 4~5 years, when their system is mature and mature, China's final advantages may also be destroyed. "In the future, China still has to go its own brand. As in the past, the only way to make money is to make money for others. The development of the future industry is to take the high-end route, create its own brand, and invest in funds to establish a three-dimensional marketing channel."

From the perspective of global industry market, market competition is not simply a competition between one enterprise and other enterprises, but first of all, competition among countries. Compared with India and other countries, China has no cost advantage at all. In the past, international orders derived from cost advantage in China will definitely flow to more advantageous countries and regions in the future. This is the general trend. " Zhu Yuemeng, deputy general manager of Shandong Kangping Na Group Co., Ltd., said that the annual output of Kangping is about 3 million meters, and that of foreign trade (including indirect garments export) is 1 million meters, and that of Europe is about 500 thousand meters. Its product positioning is relatively high. Over the years, it has been committed to improving the market competitiveness of products. It has a very strong ability to resist risks, and basically can not feel the impact of neighboring countries. In order to deal with the transfer of orders, he thinks that controlling the production scale and improving the quality is the future direction of development.

{page_break}

Design and enhance added value of products

"To provide more opportunities for contacts and exchanges between Chinese exhibitors and new generation designers in Paris and even Europe, and promote Chinese enterprises to upgrade from OEM to ODM through effective docking." This is the goal of hosting the exhibition.

At the current Paris exhibition, Zhang Yankai, vice president of China Textile Industry Association, also interpreted the importance of design. "Fashion designers are leaders of fashion trends and the key to enhancing the popularity of Chinese brands. Nowadays, the international market, including China, is paying more and more attention to the strength of designers in the production of textile and clothing brands all over the world. In the past, the power of the designer was mainly divided into two parts: the brand designer was part of it, and in the production process designer was another part, which was suitable for foreign businessmen to have the style of designing the good clothes and let our enterprises to process and produce. But as China's garment design level continues to improve, we hope that through the exhibition platform, we can provide our European buyers with our design clothing, so that they can choose, through this way can promote the continuous maturity of Chinese designers.

Zhejiang Shengzhou necktie dress and adornment Co., Ltd., every year, comes to China's textile and clothing trade exhibition in. The company staff said that although the environment is unfavorable to foreign trade enterprises, they are optimistic about the European market. Many of the company's customers were asked to attend the exhibition after they heard the news. Carle's tie attaches great importance to product design. Before developing new products, designers often organize designers to collect songs from all over the world, analyze the trend of fashion, and develop and produce the neckties of popular fabrics such as polyester and polyester according to the international market economy. This is the key to the company's long-term stability.

To strengthen product design and development, Zhu, general of Kangping, said: "being a factory can not only play the role of a processing factory, but also improve the product design and development and direct marketing links. Labor cost can be solved by increasing production efficiency. The textile industry in Italy is very developed. The average wage of the workers in Italy is around 1200 euros, which should be 5 times that of our workers. However, compared with the same scale factories in China, the number of workers in Italy is less than that of Chinese enterprises, and the price of the same products has doubled over 1/5. With such a comparison, it is not difficult to think of ways to increase added value when we realize our differences. Many years ago, Kangping sent staff to Europe and the United States to participate in various international textile exhibitions, to understand the latest information in the global industry, find ways to channel cooperation, and grasp the trend of the new season. This laid a solid foundation for Kangping to adjust its product structure and successfully transform many years ago.

Now, Kangping Nash group has three research and development centers of Shandong textile new material engineering technology research center, Shandong provincial enterprise technology development center, and textile dyeing and finishing equipment engineering technology research center, and a academician workstation, equipped with international advanced research and test equipment, scientific research personnel and R & D strength with the forefront of the same industry. These are enough to see that Kangping has attached importance to design, innovation and R & D. "To participate in China Textile and clothing trade exhibition is our greatest help to our customers. Even digging into a potential customer is a harvest for our exhibitors. Through this exhibition, we can feel the cruelty of the market competition, and feel lucky for our enterprises, which proves that the transformation was carried out many years ago.