Jiangsu International Fashion Festival

　 A colorful harvest of trillions of industries in autumn

The thirteenth Jiangsu International Fashion Festival was successfully held.

It is autumn again, and the harvest season. The Jiangsu garment industry shows its colorful harvest to the industry as scheduled.

In September 9th, the thirteenth Jiangsu international costume festival, which lasted for three days, came to a close at the Nanjing International Expo Center. This clothing festival is closely related to the theme of "brand Jiangsu and fashionable Jiangsu". It is composed of three parts, namely, Expo, fashion creative week and series activities. It first moved to the new hall of Nanjing Hexi International Expo Center, with more than 1200 booths and more than 440 exhibitors.

On the clothing festival, Luo Zhijun, Secretary of the Jiangsu provincial Party committee, visited the exhibition. Li Xueyong, governor of Jiangsu Province, attended the opening ceremony and cut the ribbon. A traditional industry is so valued that it can explain why the textile and garment industry in Jiangsu can take the lead in breaking the trillion yuan mark in the whole country.

　　 Red colourful: the independent brand grows day by day

Reporters enter Hexi International Expo The new Central Museum has seen that the hardware conditions have improved significantly, and the booths of enterprises have been more attentive than last year.

The Expo has more than 400 famous brands at home and abroad. Not only Bosideng, sunshine, red beans, Yalu, Yihe, tiger leopard, sang Luo, AB, snow bamboo and other famous brands of Chinese and provincial brands, but also the black peony group has displayed its ERQ cowboy menswear store image. There are also a large number of new fashion brands, such as LAN Zi embroidery, Bai Fu Lun, freedom, Fraser, seven color city, arshenton, Xuan Ze, Jin Chao, Bo Shi man, and have entered the fair, showing the situation that the mature brand continues to upgrade and the new brands constantly emerge.

In addition, this year's home textile brand has also become a new highlight of the exposition. The dream brand, Xinyuan cocoon, Ya Ping, Jiu Jiu, Su Si, Taihu snow, silk cube, Ma Li Fang, homesick and other home textile brands have displayed a new image at this fair.

　　 Green: Industrial Cluster Blossom everywhere

　　 At the scene of the fashion festival, regional brand has become a bright spot.

Xie Ming, Secretary General of the Organizing Committee of Jiangsu International Fashion Festival and chairman of Jiangsu Textile Industry Association, told reporters that industrial clusters play an important role in Jiangsu's textile and garment industry. She introduced that Changshou City old town, Mei Li Zhen, Bi Xi Town, Zhangjiagang City, Wujiang city and Wujiang Shengze Town, Zhen Ze Zhen, Hengfan Town, Taoyuan Town, Yixing new town, Suzhou Lin Hu town and a number of old industrial bases and famous towns specially organized the overall appearance of local brands, showing the regional brand image. In addition, a number of famous towns such as Suqian Siyang county and Xuzhou Suining county have also been organized to organize the Expo of key enterprises and key products through the platform of the festival of clothing.

In addition, at the press conference of the clothing festival, the Jiangsu Provincial Commission of letters and the Jiangsu Textile Industry Association jointly issued the "2011 Jiangsu clothing (Home Textiles) independent brand thirty strong enterprises" list, and at the same time, the ninth batch of Jiangsu textile and garment industry cluster pilot units were given a license.

Golden dazzle: fashion creativity is everywhere.

With the deepening of Jiangsu textile and clothing brand building, professional design has become the new favorite of enterprises. In recent years, a large number of professional design institutes have come into being and become the engines of fashionable Jiangsu and brand Jiangsu. To this end, the exhibition has set up a fashion exhibition area and design exhibition area. A number of design institutes in Jiangsu and a number of design institutes from the United Kingdom, France, Japan, Hongkong, Taiwan and other provinces have participated in the exhibition negotiations, docking with brand enterprises and accessories enterprises.

The second Jiangsu fashion week is Jiangsu textile. Clothing industry New vitality has been injected. During the fashion week, the British and French designers worked together, the Japanese designers made a special show, the Taiwan works were performed, and the famous designers from Hongkong mainland joined the show. The design competition is a way to explore new people. During the costume festival, the "road Kedjeni" cup was held in Jiangsu Eastern clothing academy outdoor leisure wear design and the buyer's new man Grand Prix and the twentieth JEANSWEST leisure wear design contest.

According to the reporter's understanding, under the advocacy of "brand Jiangsu and fashion Jiangsu", Jiangsu has sprung up and developed a number of influential brands. At the same time, a number of entrepreneurs, designers, studios and creative teams have emerged, becoming fashion and creative leaders and creators.

　　 Blue: expand economic and trade cooperation

Fashion Festival is not only a brand presentation image, but also a practical business platform for enterprises to exchange information. In order to expand the trade effectiveness of the clothing festival, we will open up trade channels for exhibitors. During the clothing festival, there were also seminars on trade conflicts, legal risk prevention seminars, e-commerce development seminars for garment enterprises, international buyers' fair, China Eastern Silk Market popular fabric alliance, "fabric name and new products" exchange activities and the holding of "foreign trade enterprises and production enterprises Fair".

Yu Bing, President of Jiangsu clothing association, said that the rapid development of e-commerce at present, the credit crisis, debt crisis and earthquake in Japan brought great impact to international trade, and increased trade protection and trade risk. The situation faced by China's textile and garment industry is severe in the second half of the year. The manufacturing industry in Jiangsu is developed and the manufacturing capacity of the brand enterprises is also strong. The advantages of big brand enterprises are slowly appearing, and local enterprises are becoming more and more mature. {page_break}

　　 White broad: look at big industries

Visitors to this year's Fair will find that there is a new content in the exhibition hall, that is, "central exhibition area". In the exhibition area, the "11th Five-Year" and "12th Five-Year" plan were summed up to show the achievements of Jiangsu textile and garment industry in the trillions of industries during the "11th Five-Year" period, and to show the vision of Jiangsu textile and garment industry in 12th Five-Year. The exhibition area summarizes the achievements of the 11th Five-Year textile and garment industry in Jiangsu from six aspects, namely, the scale of Jiangsu textile and garment industry, the adjustment of industrial structure, brand building and technological innovation. Meanwhile, it describes the vision of Jiangsu's textile and garment industry's "12th Five-Year" plan.

The costume festival is not only absent from the breadth of exhibition, but also has new ideas on height. During the clothing festival, the mayor of the key textile and garment industry base of China was invited to hold the mayoral summit of the transformation and upgrading of China's textile and garment industry in the garment city of Changshu, focusing on the theme of textile and garment industry's structural adjustment, industrial upgrading and innovation and development, and carrying out in-depth exchanges and discussions, in order to explore the path of transformation and upgrading of traditional industries.