Close To The National Day Holiday &Nbsp; The Online Mall Hit The Price War

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This year, Dangdang and Jingdong mall have fought several rounds from book price war to 3C product price war.

Entering the "golden nine silver ten" in September, the Jingdong mall launched a "Desert Storm" price promotion campaign again, and the 3C product was "zero profit" oriented to the market, with the highest price cut of 2000 yuan. Soon, Dangdang launched the "storm terminator" campaign against it and shouted slogans full of 300 to 100.

Approaching the National Day holiday, the price of online shopping is more intense.

Jingdong mall has announced that its "Desert Storm" has swept the department stores and books in addition to 3C products.

In addition to Dangdang and Jingdong's "old enemy", other e-commerce enterprises are also involved in price war groups.

Huaqiang shopping mall, the representative of Southern China's electronic mall, has been promoting the new campaign by the Shenzhen development and Reform Commission after being encouraged by millions of funds. The website launched 3C's small household electrical appliances spike to 90 percent off; the Amazon homepage also appeared in the "8 stores joint direct sale promotion" advertisement; the Taobao mall has also launched the "home appliances and home decoration national day shopping special".

"It is not feasible to fight price war alone. It is absolutely impossible not to fight price war."

Jingdong CEO Liu Qiangdong has said.

This means that the price war will become a marathon campaign in the e-commerce field, while ordinary consumers will become the beneficiaries.

E-commerce self built logistics warehouse to cope with fierce fighting

In this year's e-commerce war, the logistics campaign has also started quietly.

At present, most e-commerce enterprises choose to cooperate with the third party logistics, but some e-commerce giants have begun to try to get rid of or reduce their dependence on the traditional third party express companies and improve their delivery of goods.

According to Analysys data: Taobao plans to invest in 7 major regional centers such as Beijing, Shanghai, Shenyang and Zhengzhou. Dangdang has built 6 logistics centers such as Beijing, Shanghai and Guangzhou; and excellent network has 9 operation centers in 8 cities nationwide.

After the competition of price war and product category competition, e-commerce has become the next key point to open up the gap between them.

Once the scale of enterprises has expanded, it has certain capabilities. Self built logistics has become a trend for the future development of e-commerce enterprises.

Huaqiang mall deputy general manager Zhang Ji told reporters.

After the logistics and distribution platform is mature and mature, the cost of enterprises will decrease and profitability will increase rapidly.

Jingdong mall Liu Qiangdong said that over the past 10 years, e-commerce has been a horse race, and this year it will enter the knockout stage.

In the process of elimination, the key to decide the future competitiveness of e-commerce websites is logistics.

However, self built logistics needs huge funds, without this strength, strong logistics will only drag down enterprises.

Executive scarcity

Director of electricity supplier annual salary of up to one million

Since 2008, because of the rapid development of e-commerce in China, many enterprises are faced with the problem that managers' time and energy are difficult to support the needs of operation and development.

At the same time, more and more traditional enterprises are in touch with the Internet, making e-commerce talents appear huge gap, and the phenomenon of poaching is also growing.

"The scarcity of talent has become a major bottleneck for the rapid development of the electricity supplier. Under such circumstances, enterprises have been digging into each other and increasing their salaries, which has become the inevitable result of market competition."

Huaqiang mall deputy general manager Zhang Ji said.

A senior person of a company has revealed that at present, the director of a company can earn 500 thousand yuan to 1 million yuan in other business enterprises.

This has become the electricity price of the electricity supplier.

2011, the electricity supplier's scarce salary premium has reached over 30%, and some executives in the operation market can get millions of annual salaries.

Mr. Liu, director of the operation of a well-known business enterprise, told reporters that he had worked in e-commerce for many years. In recent years, he often received telephone calls from headhunting companies and invited himself to switch to other companies with higher salaries. Sometimes such invitations come from rivals.

It is learnt that annual meetings in the electronic commerce industry are platforms for the heads of state to come together.

In their view, "rather than meeting, it's better to meet old colleagues in the past, exchange feelings and see where they are going."

Zhang Ji said.

The price war will become a marathon campaign in the e-commerce field, and ordinary consumers will become the beneficiaries.