Talent Cultivation Lagged Behind Industry Development &Nbsp; Electronic And Business Talents Are Scarce.

With the continuous development of Internet technology in China, online shopping is becoming more and more popular. In order to adapt to the development trend of the times, clothing enterprises are gradually changing from traditional market to network market, and marketing mode has shifted from traditional marketing to network marketing.

Electronics

But most of the practitioners in the industry lack time precipitation, and more than 50% have less than 3 years of work experience.

But in the next 3 years, e-commerce companies are more inclined to recruit more than 3 years of work experience.

In over 50% of the e-commerce enterprises, more than 70% of the employees are 80 and 90, while 40% of the post-80s employees begin to step into management gradually, and the average age of employees is low.

The speed of talent tracking is far behind the speed of the development of the industry, which has become the shackle of the development of the e-commerce industry.

Low threshold of electricity business development, low demand for basic talents

China Network

What we need to master is some simple skills such as commodity shooting, shelves products, copywriting, customer service and so on. The competition among online stores is mainly about price matching.

"At the early stage of e-commerce development, the society's recognition for online shops is still very low. Many professionals who come to study, art and other professional disciplines tend to go to advertising companies, and feel that repairing pictures in online shops is a big task."

"Even some people feel that working in a shop is a disgrace," CEO Jiang Haibing told reporters.

In 2008, the establishment of Taobao mall became the two kinds.

The market development at this time is far from being able to cope with those "basic talents".

In this regard, many colleges and universities began to set up e-commerce related courses, and the number of relevant professional graduates is increasing year by year.

But many e-business classes are learning basic computer knowledge, web page production and image processing technology, rather than the skills training of e-commerce operators, which is fundamentally difficult to promote the development of the industry.

Understand "Electronics" and understand "business" compound talents as scarce resources.

At present, the compound talents have become the scarce resources in the middle of the big business enterprises. The so-called compound talents are both familiar with e-commerce and familiar with traditional industries.

Retail operations, especially in different categories of clothing, such as fast fashion, sportswear, children's clothing, etc., are very different in the way they operate.

{page_break}

Because of this, nowadays e-commerce business needs more understanding of "business" rather than "electronic" understanding.

"Electronics" is relatively easy to learn as a tool, but traditional industries have been developing and accumulating for decades or even hundreds of years. It is very difficult to really understand.

Therefore, I think the difficulty in understanding traditional industries is far greater than that in traditional industries.

Jiang Haibing said.

In addition, the talents who are good at network marketing and promotion have also become the targets pursued by e-commerce enterprises.

There are 40 main modes of network promotion. Almost every one can form an independent marketing mode, such as story marketing, news marketing, blog marketing, micro-blog marketing, data marketing and so on. Every marketing mode can bring great traffic to websites and outlets.

Therefore, people who master the skills of subdivision become very popular. Such talents as marketing director, visual design, creative planning, advertising operation, data sorting and so on can directly achieve the promotion effect of online maximization by giving full play to their talents.

Song Xiaolin, a research expert in Internet business, told reporters by the author of net business story: "at present, there are several kinds of talents whose salaries are generally rising, and the cost of skills training is also very expensive. It is mainly the marketing director, advertising, visual design, a website that sells tens of millions of dollars annually, and the monthly salary of such a talented person is about 8 thousand yuan. The annual salary of a website hired by Yiwu is 350 thousand yuan.

Even so, recruitment is still difficult.

The Internet has a characteristic, that is, many people will start their own business when they master skills. Therefore, the current way to acquire talents is to "dig for people". Only a few online shops that are expected to be invested can stabilize talents with options and equity commitments.

Talent training is lagging behind, high-end talents are monopolized.

The rapid development of the e-commerce industry has become the fundamental reason for the shortage of talents.

Although many schools and training institutions have set up corresponding courses, their training speed is still far behind the speed of industry development.

"This is also related to our educational system. Our education system actually takes employment as the ultimate goal, but e-commerce began to heat up a few years ago. Formal school education has to go through three or four years of talent cultivation. After graduation, the industry has been far behind them, which is almost impossible to catch up with."

Jiang Haibing said.

In addition, the industry's demand for talent is mainly reflected in the shortage of high-end talents.

Because e-commerce itself is a new industry, the threshold is very low. No matter big enterprises or small enterprises can try to enter, and when small businesses gradually develop and form, the talents bred by them are likely to be brain drain caused by stronger enterprises.

Jiang Haibing said that nowadays, the demand for talents in the industry is in short supply. Large enterprises with strong strength tend to acquire talents through "digging people". For large enterprises, their operation is very stable. The whole work system is a personnel training system, which leads to a very uneven distribution of talent.

Song Xiaolin also agrees with this view. He said, however, the theory and practice of e-business personnel training in universities and colleges in China are seriously divorced from practice, and professors have no experience in e-commerce at all.

The shortage of talents inevitably leads to the slowdown in the development of the e-commerce industry. Second, the support of government departments can not find the target. In many cities, it is not clear which department is the responsible department of e-commerce.

The disconnection of these two aspects has become the main reason for the rapid development of electricity providers and the lag of talent training.

In addition, the shortage of talents leads to higher and higher personnel costs, which will make many e-commerce enterprises, especially the B2C platform, difficult to survive.

Small and medium sized e-commerce outsourcing to deal with talent weakness

In today's market economy era, it seems that we should not worry too much about the market. There is a real shortage of talent resources in the e-commerce market, but letting go of the market itself is probably the best solution.

On the one hand, more and more colleges and universities have begun to set up educational resources that match with the industry. On the one hand, the chances and possibilities of employment in the e-commerce enterprises will increase greatly. On the other hand, more and more marketing personnel of traditional industries are coming closer to the development of e-commerce. The market of "gold everywhere" will gradually come closer, which will also become another source of talents in the e-commerce industry, and the gap in front of them may turn into a large number of job opportunities.

The shortage of talent resources will increase the fear of the Internet for SMEs more or less.

At present, e-commerce in China's small and medium-sized enterprises can not fight for themselves, all need a professional team as a support, even in Taobao mall.

Because China's capable personnel team is basically concentrated in these developed cities such as Beijing, Shanghai and Guangdong, most manufacturing enterprises are in the two or three tier cities. At the same time, due to the lack of talents in the whole industry, it is difficult for traditional enterprises to find experienced electricity suppliers. The experienced business people have low start-up costs, so at this stage, outsourcing the business to third party services may become the best choice for some OCS.

This is especially true for small and medium-sized e-commerce enterprises that are unable to compete with large enterprises.

Song Xiaolin said that at present, China's Internet needs to develop the Amazon model of the United States, so that most businesses can only deliver goods to Amazon, and the rest of the links are completed by Amazon.

"I believe that e-commerce in China's small and medium-sized enterprises requires a number of services such as Amazon, so that enterprises do not want to do anything themselves.

China's current e-business hosting website is not enough to support Amazon's outsourcing business with personal strength in terms of capital, talent, resources and relationships.

I believe that most small and medium-sized enterprises will also welcome the model of Amazon. Only a few enterprises with electricity supplier talents will organize their own teams to achieve substantial development on the Internet.

Expert opinion

I believe that the current e-commerce market in China is mainly due to the shortage of e-commerce operators and network marketing personnel.

The skills of operational talents include the understanding of online consumer psychology, the understanding of Internet operation rules, the experience from commodity supply chain, warehousing, logistics and e-commerce user experience.

The skills of e-commerce marketing personnel include, knowing all kinds of network marketing methods and input to output ratio, and have certain network marketing experience and industry resources.

Because China's e-commerce industry, especially the traditional industries, entered e-commerce, it basically started in 2009. Short development time and fast speed are the main reasons for the lack of talents in e-commerce.

On the other hand, the capital operation of the electricity supplier is active, a large number of B2C platforms burn money, and high salaries dig people.

The Shenzhen municipal government hired the Internet project evaluation expert, Gong Wenxiang, an e-commerce columnist.

At present, the development of the electricity supplier is mainly composed of compound talents. The so-called compound talents are both familiar with e-commerce and familiar with traditional industries. Nowadays, e-commerce business needs more understanding of "business" rather than "electronic" understanding.

The threshold of e-commerce is relatively low, but it is difficult to understand the accumulated experience of traditional industries for decades.

The shortage of talents in e-commerce is mainly due to the lack of high-end talents, and the high-end talents have basically been monopolized by large e-commerce enterprises.

Therefore, in addition to some large and powerful electric business enterprises, those small and medium-sized electricity providers even suggest that they carry out the third party outsourcing service. They only regard online operation as a channel, and concentrate more energy on their design and brand operation.

-- CEO Jiang Haibing, e-commerce website

According to statistics, there are 40 main modes of network promotion, such as story marketing, news marketing, micro-blog marketing and so on. Every marketing mode can bring great traffic to websites and outlets, so people who master subdivision skills become very popular.

Such talents as marketing director, visual design, creative planning, advertising operation, data sorting and so on can directly achieve the promotion effect of online maximization by giving full play to their talents.

The main reason for the shortage of e-commerce professionals is the rapid development of the e-commerce industry and the serious lag of talent training.

The main way for enterprises to acquire talents is to "dig" each other.

{page_break}

The essence of e-business operation of small and medium-sized enterprises is to create customers on the Internet. The means is to expand their influence through various network promotion methods.

For these network promotion methods, enterprises can not be plenary session, but the key is to know who will and who will be the best.

Part of the sales side of the third party service providers will be better priced than the package.

But there are some core links that we have to come by ourselves. What links are we going to look at, such as enterprises, such as the United States and the United States?

- network business research expert, network business story writer Song Xiaolin

Voice of micro-blog

@zeyuRowan: nearly a thousand Internet operators collapsed in Shenzhen a year ago, and the soft environment needs to be improved.

The main reason is the shortage of e-commerce talents. On the other hand, the direction of e-commerce is a good direction of employment.

@ free commentator: the current situation of e-commerce in China's small and medium-sized enterprises: the application of e-commerce will reach a new breadth and depth. The deep integration of e-commerce and industrial development is constantly increasing, accelerating the formation of a new trend of economic competition, and the development of e-commerce in small and medium-sized enterprises is still lagging behind the lack of e-commerce talents.

@ a generation is more than a generation of powder: I saw a piece of news on the Internet, which is about the lack of talents in e-commerce, and set up 500 thousand Bole awards.

500 thousand really rich, we are crowded in the talent market, and now there is a shortage of talents in the electricity supplier business.

@ micro-blog is a good thing: we all call the business people short of talent. In fact, there is no shortage of high level talents, so there is no shortage of talents at the grassroots level. Therefore, there is nothing wrong with the idea: if Ma Yun is like HUAWEI, she will go to various major universities in China to package and acquire e-commerce graduates.