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[Designer Files] No Need To Add Or Subtract Garments.

2011/6/11 9:04:00 92

Designer archives

JOHN, incumbent Yishion YISHION design and research center.

Design Director

Its design team has branches in the mainland, Hongkong, London and Tokyo to search for the most fashionable In themes, elements and design products in the world.

In this context of cross regional and cultural atmosphere, JOHN integrates different design elements to make it more in line with Chinese aesthetic standards and standard tailoring design, and leads its team to design and develop more than 1000 kinds of fashion and quality clothing on a quarterly basis.

YISHION, a name that may sound strange, though not as good as ZARA,

H&M

Like thunder, it is a very good local fashion brand in China.

Although we seldom see it in a city like Beijing or Shanghai, it has more than 4000 stores in large and small cities in China, and the industry is shocked by its sales situation.

YISHION's sales strategy lies in its many styles and low price. It is a brand that can be purchased and satisfied by all consuming classes. It can be said that in YISHION, good single products can be found to match different styles of clothing, so as to adapt to various occasions.

The main consumers of YISHION are 18-35 years old, middle income, love life and entertainment. They like to keep abreast of fashion, sports and leisure.

The best works are not necessarily the best ones.

Q: you often wear your own brand.

clothes

Do you?

A: as a designer, he will wear clothes designed by himself.

YISHION's clothes are diversified and keep abreast of the trend. Whether they are sports, leisure, business or fashion, you can find a single product that suits me.

Of course, I will also use other brands.

For example, DIESEL jeans, TOPSHOP clothes, ALEXANDER WANG shoes and bags are all my favorite.

Q: the most appreciated international / domestic designer? Why?

A: my favorite designers are ALEXANDER MACQUEEN and RICK OWENS.

ALEXANDER MACQUEEN is a very creative designer. His design is bold and sexy, which has shocked the entire pop market and made many people crazy.

RICK OWENS, minimalist color and asymmetrical design of rock and roll flavors are his signature designs.

The two are very different, and I appreciate it very much.

Q: is there a real fashion icon in your eyes?

A: BLAKE LIVELY, the heroine of GOSSIP GIRL, a hot hit American TV series. She is feminine, sexy and full of vitality. It is the image of a new woman.

And the British supermodel AGYNESS DEYN, who wins by character, is wild and unruly, and has a bright short haircut. No girl can control her. She has a magical charm that can attract you in a second.

Both are fashion figures representing different women's images.

Q: is your favorite product the best selling style in the design process?

A: not necessarily, we have a distinct preference for what we like, so every designer's most satisfying work is not always loved by the guests.

But we will be able to design the best selling style, because designers have their own style, the acceptance and love degree of the masses of consumers is the goal of the designers. The design style of the designers with the favorite style of the public and the integration of the current trend elements will become the best selling style.

The best selling style must be the style that everyone likes and wants.

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The basic cost is the highest.

Q: is the dress matching added or subtractive?

A: there is no certain addition or subtraction of clothing, which takes into account the different situations of individuals.

Size, age, occupation, or lifestyle are all decided to add or subtract clothing.

For example, younger age groups can be diversified in terms of clothing collocation, the level changes can be large, highlighting young people's creativity and vitality, so they can add more.

With a relatively large age, clothing matching can be simplified, which can highlight personal taste with material and tailoring. Therefore, subtraction can be used more.

But these are not necessarily, should be based on personal preferences, styles and occasions to make appropriate use of flexibility and addition and subtraction.

Of course, if ordinary customers do not know how to add or subtract clothes to suit themselves, we will recommend more subtraction.

Q: if the dress is good, it is 100 points. What is the percentage of each element?

A: it depends on the state of the person at that time. As I have mentioned all along, wearing different styles of dressing on the same occasion will definitely get different grades. As long as his clothing is suitable for his age, suitable for the occasion and environment that he wants to attend, suits his personality traits and physique, it will get a high score, and there is no so-called "fixed" color, style and material proportion.

Q: is it necessary to invest heavily in clothes?

A: the budget of ordinary consumers will be different every year. There is no clear and specific answer, because the social environment is different.

So in my opinion, the basic funds should be the largest proportion regardless of the budget of the investment installation, because the application and matching degree of the basic funds are very high, or in other words, the cost performance is very high.

For example, dark, light colored jeans, black, khaki casual pants, black, white, gray or pure T-shirts, shirts and coats are good basic choices.

Q: how to balance the relationship between the color style and the basic style?

A: I think it's around 30% and 70%.

Such a ratio should be normal for ordinary consumers. The basic style is used to match and foil the colorful style, making it more colorful, and also can wear normally, and the frequency of use is relatively high.

And the fashion style only needs seasonal fashion or style that you like very much.

In my opinion, the price of basic and lottery can not be determined by the amount of clothing used to match the price of a single product. Instead, the price of a single product should be decided by the design details, tailoring, material quality, process and so on. The popularity of the product is only a small part of the reference factor.

It is more important to magnify one's own advantages.

Q: what do you think is the main problem of Chinese dress matching?

A: the main problem of Chinese dress matching is that there is no obvious Chinese characteristics. Japan, Britain and so on all have their own characteristics and culture of their own country.

Most of the Chinese people tend to imitate others' dressing collocation, but lose their style and proper Chinese characteristics.

Of course, there are many people who know how to build their own style. I think everyone can find their own style. When we refer to other people's style and culture, we should add their own ideas.

Q: what is the body defect of the Chinese? How can we make up for it through clothing?

A: rather than covering up physical defects, it is more important to magnify the merits of each person.

Compared with foreigners, Chinese are not all bad in shape, but also have slender legs and slender figure. So finding the right clothes and styles is the most important. This needs to be cultivated and understood. Through the Internet, magazines, broaden your horizons and thinking, go out shopping and try different kinds of clothes. Do not be shy, understand your strengths and weaknesses, and better choose your own clothes.

Q: is there anything really classic and never out of date?

A: of course, fashion and fashion are all cycles. Everyone needs something classic, such as jeans and a simple white T-shirt.

And never outdated, not really never outdated, but classic things will always be repeated, has been pursued by people.

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Q: recommend this season's MUST HAVE?

A: I recommend floral dresses, jeans, and all kinds of long skirts, pleated, striped, broken flowers, lace dresses, and all kinds of Haren pants and crotch pants are all the trend indicators of the season.