Footwear Export Unit Price Ratio Increased By Over 2

 

After the Spring Festival, the city's enterprises attracted many new employees. In order to enable them to adapt to the new jobs as soon as possible, many enterprises do well in "passing, helping and carrying" in time. The photo shows Xiao Huang, a trainer in Licheng shoe manufacturing company, who is teaching the new staff with his hands. 　　

　　
The latest data from Quanzhou inspection and Quarantine Bureau showed that in 2010, the inspection and Quarantine Department of Quanzhou inspected the export. Footwear 8 .99 million, 605 million pairs, the value of $2 billion 926 million, export batch, quantity and value respectively increased by 16.10%, 0.63% and 21.98% over the same period last year. Among them, the export value has reached a record high, the export unit price has increased by 21.30%, and the export volume accounts for about half of Fujian Province, and about 10% of the whole country.

　　
According to introduction, last year Quanzhou footwear export It has three characteristics: first, to open up the international market and achieve new results. There are more than 30 shoemaking enterprises in the city. Internationally famous brands The establishment of production and marketing alliance, XTEP, Anta, PEAK and many other footwear enterprises in Quanzhou America, Russia and Southeast Asia Establish business organizations and stores in more than 20 countries and regions. Among them, exports to the European Union amounted to 920 million US dollars and US $570 million, and the proportion of these 2 markets increased from 43% to 51% last year. Two, the implementation of brand strategy has achieved initial success. By strengthening investment in science and technology, we should actively adjust product structure and gradually change from "quantitative regulation model" to "quality and efficiency oriented". The average unit price of footwear exports in Quanzhou increased from 3.90 US dollars in 2009 to 4.84 US dollars in 2010, an increase of 21.30%. PEAK, XTEP, Hongxing Erke, Ya Lide And other independent brands have embarked on international tours. The price per unit is 1 times higher than the average export price, and the highest unit price is 39 dollars. Three, there is a new improvement in quality management. Relevant departments actively cooperate to guide enterprises to improve the quality system and improve product safety and quality. At present, more than 200 export enterprises have implemented and obtained ISO9000, ISO14000 and eco textile certification. Some enterprises have obtained national metrological testing system certification, British SATRA certification and CQC product certification. The 3 export footwear enterprises have become export exemption enterprises and 13 enterprises are one kind of management enterprises for inspection and quarantine.