China'S Manufacturing Industry Will Always Have Spring.

Maybe domestic consumers are not familiar with Huajian Shoes Co., Ltd., Dongguan, Guangdong (hereinafter referred to as Huabao shoe industry), but among the top 50 top ranked women's shoes in the world, 15 famous brand shoes are produced here. It is one of the largest manufacturers of leather shoes in the world.

"Development, pformation and upgrading" is the management mentality of Warburg footwear industry, and also reflects the way that enterprises have gone through.

It is precisely by these six words that when the traditional manufacturing industry encountered unprecedented difficulties and depression, as a typical labor-intensive enterprise, export-oriented export manufacturing enterprises and private enterprises, Warburg footwear industry issued a strong voice of "China's manufacturing industry will always have spring" in its own practice.

In 12 years, Zhang Huarong, chairman of Warburg footwear, led 80 Nanchang people to Dongguan, Guangdong, to start their own shoe-making path.

At that time, the order of the shoe industry in mainland China was basically controlled by Taiwan funded factories, and local enterprises in the mainland were lack of competitiveness in terms of capital, technology, talent and management.

In the absence of technology and talent, Warburg footwear is coming along with the spirit of "one difficulty has ten ways".

Zhang Huarong recalled with emotion 12 hardships, and said with emotion, "actually, we only insist on doing one thing: do good shoes, make more shoes, make quality, make credibility, make brands, and make dignity."

When a lot of businesses around him chase the fast and high returns, Zhang Huarong is bent on making shoes.

Clark, a British guest who has become a long-term customer, has taken a sample shoe for them when he first contacted the Warburg footwear industry.

3 days later, when the replica shoes were placed in front of Clark, he couldn't believe it. "Is this the one I brought?"

Until the staff took him out of the marked original shoes, he had to admit that the exquisite level and high efficiency of the shoe manufacturing industry were admirable.

By virtue of this, Warburg shoes not only has many orders, but also the unit price is higher than 2%~3%.

What Zhang Huarong did not expect was that he worked hard and worked hard for 12 years. He also worked out a "hidden champion" in the industry -- more than 1 billion yuan of fixed assets, more than 20 thousand employees, 42 modern shoe making lines, and 8% high-end exports of women's shoes.

In those days, the small workshop shoe factory has developed into one of the largest middle and high-end women shoes manufacturer in the world.

In the past two years, when the domestic footwear industry generally encountered the most difficult winter, Warburg footwear industry is facing the same difficulties and pressures, but its business performance is still bright spot, and still maintains a sustained, healthy and stable development.

Warburg footwear exports 14 million 510 thousand pairs in 2007, an increase of more than 10% over the same period in 2006. It is estimated that the actual export volume in 2008 will still exceed 14 million pairs, maintaining a larger scale.

At the same time, influenced by factors such as exchange rate, cost, tax rebate policy and so on, the profit of enterprises in 2007 has declined sharply. But through active proactive pformation and upgrading, the number of orders has not decreased in 2008, and profits are expected to rise by about 20% over 2007.

Zhang Huarong believes that this has benefited from the early completion of the regional layout and structural pformation of the enterprises in the best and fast growth of the external environment, greatly enhancing the ability to resist risks and sustainable development.

He said: "for manufacturing industry, manufacturing links directly affect product prices and industry benefits."

Since 2001, enterprises have begun to upgrade their products. They have been pformed from pure finished shoes to comprehensive industrial chains, which include R & D, trade, leather manufacturing, shoe making, shoe machine matching, finished products processing, logistics and distribution.

Having a complete industrial chain can effectively reduce costs, enhance efficiency, and enable enterprises to have a greater voice. They have obvious advantages in today's fierce competition.

On the other hand, from 2002 onward, enterprises took the initiative to carry out industrial restructuring, pforming from one land operation to multi operation, from extensive to intensive, from single to complex, from simple spatial distribution to over time integration.

Zhang Huarong has always believed that "there are differences in industries and industries, but there is no division between high and low ends."

It is good companies that do well and bring positive benefits to the society.

There is no sunset industry, only sunset enterprises.

There is no low-end industry, only low-end products.

No matter what extent the development of human civilization, whether good or bad, as long as someone wants to wear shoes, someone will wear shoes, someone will sell shoes, someone will sell shoes, someone will make shoes, and shoemaking industry is always a sunrise industry.

Faced with the development crisis of Chinese manufacturing industry in recent two years, Zhang Huarong always believed that there are bigger opportunities behind the crisis.

From the perspective of historical experience, every crisis can bring more opportunities and opportunities to enterprises that are far sighted and prepared when eliminating some enterprises.

Therefore, Huabao shoe industry is aiming at creating a hundred years' high efficiency and strong enterprise's footsteps in the future. It has never ceased: from single international brand subcontracting to the direction of brand subcontracting and independent brand management, it has invested more than 4000 yuan, and has introduced "Chan long" brand, acquired the brand of "Carver" and created its own "COLCO" brand. Now it has opened more than 200 stores in Beijing, Shanghai, Shenyang and Guangzhou.

The existing women's shoes grading can not solve the differential demand caused by the asymmetry of the feet. After in-depth research, collecting tens of thousands of different foot data, the "hundred code standard" of women's shoes will be set up, and the personalized customization service of women's shoes will be fully implemented.

In order to comply with the development trend of footwear industry in the world and effectively promote the pformation and upgrading of China's footwear industry, in 2008, the Warburg footwear industry intends to invest 600 million yuan to build the world shoe industry (Asia) headquarters base, which integrates materials R & D, technological innovation, product development, brand incubation, international trade, logistics and distribution, business services, personnel training and information release. It will provide all-around services for new materials application, new technology research, new product launch and new process training in the global footwear industry.

Zhang Huarong said: "through its own 10 years of development, it has been proved that if we face difficulties with positive, positive and sunny attitude and be prepared for danger in times of danger, we will become an indispensable engine for China's strong economic growth through development, pformation and upgrading. Manufacturing will always have spring in China."