Clothing Domestic Demand In 2011 Will Become A Powerful Driving Force For The Development Of The Industry.
According to the data released by the Ministry of Commerce, in January this year, 3000 key retail enterprises monitored by the Ministry of Commerce achieved 26.6% sales growth over the same period last year.
Among them, sales of clothing, shoes and hats increased by 37.2% and 33.2% compared to the same period last year. The growth rate was 18.2 and 13.4 percentage points faster than that in December last year.
The industry generally believes that
Two thousand and eleven
Clothing domestic demand will continue to become
industry
The strong driving force of development will lead to a golden period of growth in China's clothing consumption in the next ten years.
Chen Dapeng, executive vice president of China Apparel Association, pointed out that domestic demand in recent years
market
It has outperformed the export market and has become the biggest driving force for the development of China's garment industry.
In the future, the huge domestic market will be the main battleground for the competition of clothing brand enterprises.
In addition, a report of the China clothing association also pointed out that expanding domestic demand and stimulating consumption is one of the core themes of China's economic policy in 2011.
Under this premise, domestic demand is bound to maintain a steady growth trend.
At the same time, the domestic garment mature market is revitalized and the emerging market is growing rapidly. In 2011, it will be a year of steady and rapid growth of domestic demand for clothing.
With the development of rural urbanization and urbanization, big developers will intensify their efforts to develop the three or four tier cities, improve their network coverage and accelerate the spread of new lifestyles, which will catalyze the further development of urban clothing consumption.
Zhou Haijiang, President of the red bean group, one of the representatives of men's wear enterprises in China, said that for enterprises, the biggest opportunity for 2011 is the expansion of domestic demand.
In recent ten years, China's economic and economic development is very fast. The State encourages domestic demand, which will bring many opportunities for enterprises, and enterprises must seize it.
In fact, from the economic data during the "11th Five-Year" period, the domestic demand for clothing has maintained a relatively fast growth rate.
国家统计局发布的数据显示,过去的5年,国内服装类消费每年都保持了20%以上的同比增长,增速均明显高于当年社会消费品零售总额增速———2006年,我国社会消费品零售总额同比增长13.7%,其中,限额以上批发和零售业服装类商品零售额增长20.0%,增速高于平均水平6.3个百分点;2007年,全国社会消费品零售总额同比增长16.8%,其中,限额以上批发和零售业服装类商品零售额增长28.7%,增速高于平均水平11.9个百分点;2008年,全国社会消费品零售总额同比增长21.6%,其中,限额以上批发和零售业服装类商品零售额增长25.9%,增速高于平均水平4.3个百分点;2009年,全国社会消费品零售总额同比增长15.5%,其中,限额以上批发和零售业服装类商品零售额增长20.8%,高于平均增速5.3个百分点;2010年,全国社会消费品零售总额同比增长18.4%,其中,限额以上批发和零售业服装类商品零
Sales increased by 24.8%, higher than the average growth rate of 6.4 percentage points.
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