Abandon High Paid Job &Nbsp; Return Home To Sell Clothing To Create Grassroots Brand.

They said, "Xi'an is the best place for us to grow up".

"This three buckled suit will look steady."

"Let's try it first. This fabric has better effect on the upper body."

Chen Rui, a 27 year old girl, enthusiastically introduces the costumes for customers.

Don't think she is a salesgirl. Actually, she graduated from Xi'an Jiaotong University as a master of business administration. She once found a good job in a famous real estate enterprise in Chongqing.

Why did she abandon the stable work of $7500 a month and return to Xi'an to sell it?

Three people from Chongqing and Tianjin converge to Xi'an.

At the beginning of last year, Chen Rui saw an entrepreneurial information released by alumni in the campus forum of the Jiaotong University.

This student is Li Hongwen, a master of western economics who graduated with her in the same year.

After graduating in 2008, Li Hung Wen applied for a job in a bank.

The experience of many job interviews made him think of something in his mind: "in school days, everyone in the campus is casual wear and jeans.

But when it comes to the critical period of job interview, many enterprises require students to interview for formal dress, and even some industries will explicitly request in the interview notice.

Students who only know how to study hard will suffer losses in dressing etiquette.

A suit in a shopping mall is equal to two or three months' living expenses. The version is overweight, which is not suitable for students' figure and style, but suits are also essential equipment for job hunting.

"Xi'an is both simple and full of vitality.

There are so many colleges and universities in Xi'an, millions of college students, is this the best growth place for our entrepreneurial team? "Li Hung Wen and Chen Rui exchanged their ideas and decided to immediately investigate and investigate.

During this period, Li Hung Wen's younger brother Li Hongwu also abandoned his life in Tianjin and came to Xi'an to join the entrepreneurial team.

I still remember the first customer.

In May last year, three people went to Zhejiang, Guangdong and many other factories in a confident manner.

"When we talk about business, manufacturers do not say a few words, we know that we are full of amateurs.

What tribute,

At the very beginning, they distributed leaflets to universities. As soon as someone phoned to try it on, Li Hongwen and Li Hongwu immediately mounted an electric car and brought six or seven suits to the hostel.

After running for many times, he finally got the first customer.

The name of the classmate, the number of the dormitory, even the beds, the brothers still remember.

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Later, there were more than ten students around the classmate who came to buy a formal dress.

It is such a word of mouth that the new form of "job hunting" is gradually understood and accepted by the graduates.

Yu Qihong, a senior student of the National University of communications, is one of them.

Because all the financial units he applied for required to interview dressed in formal clothes, he found the studio of Li brothers and Chen Rui in June of this year, and selected the right job hunting suits.

"Two hundred or three hundred yuan to buy a formal dress, our students are still willing to accept."

"Xi'an gives me a sense of belonging."

"Entrepreneurship is always hard at the beginning, but as long as we can survive in Xi'an, we are confident that it will grow stronger."

Li Hongwen said.

The hometown of Li Jia brothers is in Shiyan, Hubei. Chen Rui's hometown is in Ankang, southern Shaanxi.

They are more adaptable to Xi'an's pace of life than their old families.

With the opening of the expressway, the Li Jia brothers will only need 4 hours to return to Shiyan.

During the Mid Autumn Festival, some students sent mid autumn moon cakes. After the boys bought their suits, they insisted that they accompany them to pick leather shoes. Some students wrote thanks to QQ on the success of the interview, and an aunt praised their son for their good attitude and good service after buying their suits for their son.

Li Hongwen, the boss, said that today, Xi'an can make him feel a sense of belonging.

It is not only because of the entrepreneurial projects of their own teams, but also because they have deeply attached to this city.