Comprehensive Upgrading Of Doctor Frog

In the mind of Zhong Zheng, the upgrading of children's consumer goods industry needs a real four network convergence.

As long as the children's parents have needs, at any time, the frog can be satisfied.

At the beginning of the year, it was put on the market. Dr. frog has completed a miracle that the industry generally believes is impossible.

Now, as the world's most valuable consumer goods developer and retailer, Dr. frog International Holdings has taken some new initiatives to start the "four network convergence, people-oriented", the five industrial upgrading of the A, and the "shop as the core", and once again led the Exploration Trend of the industry development, attracting the attention of the industry and the outside world.

In the past more than 10 years,

"Transformation is a gradual process, and it takes at least 10 years."

"The small and medium-sized enterprises must give full play to their own characteristics and make full use of China's greatest demand advantages. When they are in operation, they should grafted the global resources to integrate and improve, and insist on doing things that improve the quality of life of consumers," you said.

In the information and communication network three networks convergence exploration and shaping, the multimedia infrastructure platform four network convergence pattern is emerging today, how to grasp the new technology, new media, new business new moon interest development rhythm, and make it achieve with traditional "store as the core" business structure complement each other complementarity?

Zhong Zheng used the answer given by Dr. Frog: the Internet of things,

Three years ago, Dr. frog started the exploration of the new technology, the new media and the traditional industries combined with the Taobao mall and its own official website, and maintained a good development trend.

In May 2010, the industry's most authoritative "modern advertising" magazine gave the following evaluation: "Dr. frog pioneered the use of the Internet and mobile Internet combination of all digital pmission means, with the China Mobile 12580 life broadcast as the core to assist SNS social network marketing, aimed at the target group of baby mothers, almost completely bid farewell to the traditional media, to achieve the zero carbon emissions of the bold media combination, created the Chinese digital marketing doctoral frog mode."

In the mind of Zhong Yong, children

According to introducing, doctor frog has more than 30 thousand SKU at present, and will increase substantially in the future.

According to the development strategy of doctor frog, every specific product in the future will be identified, tracked and managed through computer Internet in every state of logistics and service.

The "doctor frog mode" of digital communication will go further.

The professional channels of portals and portals, vertical child portal, search and search optimization, social networking media (SNS), mobile applications based on apple OS system and Google ANDROID platform, and micro-blog will all become a new field for doctor frog to occupy or try on the platform of children's consumer goods industry.

On the other hand, doctor frog will formally launch its own e-commerce website. This flagship store will become a professional e-commerce brand to locate the one-stop consumption of baby children.

In addition, the products, services and brands of PhD will get the most direct and core embodiment in stores, including Internet stores, and gradually realize 5 upgrade experiences of display, experience, entertainment, interaction and membership service.

Zhong Zheng believes that the completion of a doctor's frog in a relatively short time is mainly due to its business models, including brand operation, product development and three-dimensional access.

After the successful listing of Hongkong, the business model can be replicated nationwide within 2-3 years.

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He also mentioned that he would consider buying some channels and brand research and design companies at home and abroad.

The focus of foreign acquisitions is brand and design companies, and the domestic desire to buy some self access brand companies.

The number of children in China reaches more than 200 million, and about 10000000 new babies will be added each year. But there are only more than 6000 children's clothing enterprises in China, less than 10% of the total number of clothing enterprises in the country, and children's clothing production accounts for only about 6% of the total clothing output of the country.

Zhong Zheng Yong believes that although China has 200 billion yuan of children's consumer goods market, the enterprises engaged in this industry are very scattered, which provides a good opportunity for the rapid growth of PhD.

"We hope that the sales revenue of the company will grow at a rate of about 50% a year."

In his view, the best way to seize the market is undoubtedly a channel. He said, "we shop almost every day."

According to the doctor's frog prospectus, 40% of the funds raised will be used to open new retail stores between 2010 and 2014 in 5 years.

Data show that by the end of June 2010, the company had 1062 department store brand counters, 24 street shops, 33 PhD 365 living houses and 7 main stores.

Zhong Zheng Yong said: under the goal of "baby quality life expert", whenever a child's parents have needs, by any way and any way, such as the Internet, mobile Internet, TV, directory, and so on, we can satisfy their needs at any time.

This is the most fundamental and practical pursuit of doctor frog.