Who Can Be Proud Of The Women'S Shoes Market?

With the growing maturity of consumption concept, more and more female friends tend to be fashionable and novel, with comfortable appearance and high quality. Women's Shoes It is precisely because of the continuous development of this consumption trend that some large and powerful enterprises have been developed continuously. Boutique shoes To meet the needs of the market. According to the survey, every woman has to buy four hundred and sixty-nine pairs of shoes on average and spend sixteen thousand pounds (about 160 thousand yuan) to buy shoes. They include high heels, flat bottomed sandals, sandals and boots. The survey points out that women buy their first pair of shoes from the age of fourteen. Next, they buy an average of seven pairs of shoes each year, with an average price of 34. 99 per pair. If in a sixty-seven year period, an average woman buys four hundred and sixty-nine pairs of shoes on average, the average cost of purchasing shoes is about NT $seven hundred thousand. Businessmen are sure to be salivating with such tempting numbers.

In addition, according to relevant data, China has been the largest female shoe consumer in the world for 12 years in a row. market 。 By 2010, the total consumption of women's shoes will exceed 8 billion pairs, and the total transaction volume of the market will be as high as 300 billion yuan. However, in this huge market share, the vast majority of women's shoes enterprises to compete for a place to fight the price, the channel is already a trial and error way, and this is also a way for enterprises to commit suicide. For many women's shoes enterprises, if enterprises want to grow and develop, it is necessary to find a brand growth path suitable for their own development according to their own actual conditions. No matter how much quantity is demanded, the quality of the brand is accumulated, and the reputation of the brand is accumulated, so as to continuously improve the progress of the enterprise.

The early low price shoe products can no longer meet the increasing demand of high consumption, and the convergence of new and old products of the brand is embarrassing. Consumers are in urgent need of more fashionable shoes. At this point, transformation and upgrading has become a breakthrough in the market, and the high-end women's shoes are just following the trend. In this regard, AOKANG made a good demonstration of new women's shoes. After emphasizing the comfort, striving to get out of the personality in color matching, using the original design concept of plants and plants to bring the sense of corporate mission and social responsibility to the extreme, which made AOKANG shoes the first shot to win customer loyalty.

As an old saying goes, opportunity favors only those who are prepared, and opportunities often exist, but few people can plan their strategies. When the shoe companies are in urgent need of replacement, they even require shoe manufacturers to have a strong sense of after-sales service. The services mentioned here include not only the service to the distributor, but also the service to the customers. One regards customers as their own gods. Changing this role is the first step in self transformation. Second, marketing is regarded as a transmission of value chain. According to the law of market operation, we should adjust the channel profit distribution mode, make it scientific and reasonable, and stimulate the enthusiasm of the whole channel members' sales. Third, the need to build a team and have a sense of cooperation, any unilateral behavior, it is impossible to complete the orderly delivery of the product value chain.

Therefore, as a shoe manufacturer selling high-end women's shoes, we should have the awareness of serving the whole channel members and make the members of the terminal channel work together to make the market stronger and bigger. I believe that many women's shoes coveted the huge profits of the future market, and we hope that the opportunity to shuffle the shoe industry will soon become a surprise.