Wenzhou Strong Li Synthetic Leather: Increase Investment By Taking Advantage Of The Situation

2008 - Administration Break through bold investment and carry out wet and dry normals. technical transformation

Since 2008, there has been a great change in the past two years. The company has made bold technological changes in the "zero land" target, invested about 10000000 yuan, updated the production line and other equipment, upgraded the equipment for post-processing, laid a solid foundation for improving the quality of products, stepped out of the strange circle of product quality, made efforts to implement product differentiation, and continuously increased enterprise orders, increased monthly output value from several million yuan to twenty million yuan, and exported total foreign trade volume to about 48000000 yuan in 1-8 months this year, up 30.66% from the same period last year.

In July 2008, the new management of Qiangli company took the lead in the face of the obsolescence of the enterprise production line, the post-processing technology was single, and the production and operation of the enterprise continued downward. In the first half of the year, the output value was minus 62.89%. How to do it? Where is the way of the development of the enterprise? The manager thought hard. Ye Duzhen, deputy chief executive of the company, recalled the situation at that time: "at one time, I felt the pressure was quite big." how can a tractor compete with the high-end car? " But the original workshop area is small, and it is difficult to build a Dao in the shell. The company's decision making layer unified thinking and adopted the strategy of technological transformation in a petty way. In those years, it invested about 7000000, and quickly updated the dry production line, the wet process production line, the oven and other equipment, and extended the oven length by 5 meters. 6 new rolling mills were newly configured to speed up the production line to 30 meters per minute. Energy conservation is a new growth point of the economic development of the enterprise, which benefits the country, the people and the enterprise. The company invested about 1000000 yuan decisively and installed all the frequency converters in the production process of the company. At that time, the electricity saving was 10%. After a preliminary technological transformation, the production line has taken on a new look, and output value has started to pick up. In the fourth quarter of 2008, the output value was about 30000000 yuan, an increase of 0.5% over the same period last year. Although the growth figures are subtle, they bring dawn to managers, and see bright prospects for strong profits. {page_break}

The 2009 is to invest in the latter part of the industry to make the surface work of synthetic leather well.

By the time of 2009, when the global financial crisis was rampant, the production and operation of industrial enterprises were seriously affected, the market shrank, orders fell sharply, and output value declined. The company is faced with the difficulty of reinvesting in technological transformation, and the risk of losing its capital and continuing investment. It is still a difficult choice to make use of the existing equipment to make production. The management of the company has decided to invest about 2000000 yuan in 2009, through the market analysis and prediction, and started the renovation and renovation project of the processing equipment after the company. It purchased 10 kinds of synthetic leather surface treatment equipment, such as polisher, embossing machine and three printing press, so as to provide guarantee for the enterprises to develop new products. In those days, the company enriched its R & D team, and made efforts to develop four series of hundreds of new products, including the sheep skin, the cow's cut carbon, the mad horse polishing and the moisture curing. In 2009, under the background of the general downturn of output value of various industries, the output value of Qiangli company did not decline, and the total industrial output value of the whole year reached 170 million yuan, more than doubled. The output value of the industry ranked 08 from sixty-seventh to 09 in eighth years, and the value of export delivery reached 53 million 900 thousand yuan, more than doubled. Become a rising star in the industry.

2010, take advantage of the trend and continue to invest more in introducing artificial leather.

In 2010, the company took advantage of the trend, persisted in technical transformation and invested 3 million yuan, and continued to revamp the two dry three wet production line and improve the power supply and distribution system. According to the new product development and market demand, the synthetic leather surface treatment machine is also purchased. This kind of equipment is solvent free. It is environment-friendly and energy saving. It is used for the surface polishing of synthetic leather. The effect is unique. It can burn the light at the high point of the synthetic leather pattern and the bottom is not bright, resulting in a sense of hierarchy and contrast. The intensity of brightness can pave the way for product innovation through manual control, and create conditions for the company to seize the opportunity of the domestic and foreign market.

At present, Qiangli company, which has experienced the transformation and upgrading of sweeteners by technological transformation, is strives to advance towards its magnificent goal, and will support a blue sky with its outstanding achievements.

Brief history:

　　 Wenzhou strong leather Ltd. is located in Jinao Industrial Zone, Longwan district. The production area is relatively small, with an area of only 22 mu, and the company has no beautiful office buildings.