Quzhou's Three Shopping Malls Adjust The Brand &Nbsp; &Nbsp; National Day Shopping Mall Is More Labor-Saving.
Preparing for the golden week, Zhejiang Quzhou The three shopping malls have made great adjustments and introduced many new products. brand 。 In the dazzling new brand, what new points and new changes are worth paying attention to? Reporters recently visited various shopping malls to sort out the context for consumers, for reference.
A large number of tide men's clothing is entering.
Market
Menswear counter is a major highlight of the market adjustment.
Several shopping malls have introduced many new men's wear brands before the national day, such as Diesel, Didier, khalemi Road, Monte Cano, German sharks, and so on. Hundreds of commercial buildings have Tony Will, Hao Shi Mai, GY, Ndk, light speed, etc.
It is worth the attention of consumers that the new fashion brand has taken up quite a proportion of the new menswear brands introduced in the shopping mall.
From the aspects of decoration, single product style, model collocation and so on, we can see that the fashion and diversity of many new men's clothing brands have gone up to a higher level than some old brands.
At the same time, the adjusted menswear counters have a higher degree of subdivision to cater for the needs of consumers on different occasions, and some professional clothing such as mountaineering suits and golf suits have appeared.
"A lot of men in Quzhou used to wear sportswear and wear the world. In recent years, more and more men have been watching" field "dressing, and sports, friends, meetings and shopping have chosen different kinds of clothing.
Hu Zheying, a staff member of Dongfang commercial building, said that with the improvement of people's living standard, the dressing quality of men in Quzhou has also improved.
Many new brands have been added to cosmetics.
In recent years, there have been large brands of cosmetics entering Quzhou, and this trend has reached its peak this year.
Lancome, Estee Lauder, Dior and other international first-line brands have landed in Dongfang commercial building, and a whirlwind has swept through many female consumers.
However, for the department store operators, they are more satisfied with the introduction of a variety of cosmetics brands, the structure of the cosmetics counters is more comprehensive and comprehensive, attracting a wider consumer audience.
"The brands that are suitable for girls are ZA, DHC, etc. the brands that the public likes to see is OLAY, L'OREAL, etc. high-end consumers can buy Lancome and Shui Chi, and consumers who advocate natural consumers can choose natural herbal cosmetics such as Camenae and Herborist."
Zheng Fang, general manager of China hundred commercial buildings, is very familiar.
From 16 to 60 years old, from the public to the high end, from "Chemical School" to "natural school", different consumers can find their own choices in qucheng shopping malls, which shows that qucheng department stores are more and more attractive to consumers.
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Watch brand advancing toward high-end
The Longines watches imported from the eastern commercial building before the National Day pushed the tide of high-end brand in the market of Qu city watches to a peak.
The habit of wearing a watch once quit the life of many Quzhou residents.
In recent years, with the improvement of people's living standard, wearing watches has become a hobby of many business people again.
In order to cater to the needs of consumers, there are more and more watch brands in Quzhou department stores and more and more high-end brands.
CITIZEN, OMEGA and other watch brands have achieved good sales results after being introduced into the Quzhou market.
"At present, the most popular among consumers in Quzhou is a mid-range watch priced from 5000 yuan to 10 thousand yuan. There are more and more consumers to ask high-end watches."
Huangfu Dejun, manager of the first floor of Jing Wen department store, told reporters that the brand upgrading of qucheng watch will continue.
In addition to men's wear, cosmetics, watches, shopping malls, shoes, bags, perfume, sportswear, children's clothing before the national day, there are also a lot of new brand open cabinets, many of which are famous brands such as Kwok women's wear, Bvlgari perfume, Staccato shoes, jade jade jade, and so on.
In addition, several shopping malls carried out counter layout adjustment before National Day, and made a regional integration of similar brands, forming a clear shopping area, such as hundreds of children's area, shoe bag hall, Jing Wen's sports area, etc.
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