How To Write A Clothing Work Plan?

First, project introduction

Because the funds are limited only 50 thousand yuan, so I think there is nothing better.

My project is to dress up and open a women's clothing store.

Before choosing the industry, I first measure the amount of venture capital I have, 50 thousand yuan.

Because the total investment of each industry is high and low, and every industry is different. So, first of all, we can measure the funds we own and do those industries, and then make further plans.

The advantage of choosing a clothing store is that the garment industry is more mature, and the cost of the project needs to be low, easy to enter and easy to start.

And I am a little interested in clothes. I think it's a combination of interest and career.

Two. Location of storefront

The choice of location has great influence on the quality of store operation in the future, so we must find a good store with good location.

After investigation, I found that this fast business circle in Xhenzhuang, Minhang is not bad. Minhang District is one of the main residential areas for the development of Shanghai. Xhenzhuang is also the center of Minhang, where traffic is developed and population is dense, and the market is no problem.

And there will also be a large Asian commodity trading center.

Finally, I chose the store on the road in Xhenzhuang. There is a bus stop just next to the shop front. There is a big street ahead.

And one hundred meters away is the subway station, the volume of people can be imagined.

Surrounded by old residential areas, with a large population, mature plots and strong consumption.

In addition, I found that there are several few clothes shops on the street, but most of them are high positioned, expensive and monotonous.

Usually few people patronize.

Because although many residents here, but mostly ordinary people, the rich are very few, not suitable for the sale of high-end consumer goods.

Although the flow of people is large, most of them are working people and their consumption ability is medium and low.

My position is that the middle and low gears meet the needs of the market.

At the same time, there are no conflicts with other stores.

Store rent is not high 5000 yuan / month, pay three pressure one, (Shanghai is all the same).

After finding a good store, the next thing is to sign a contract with the landlord.

Moreover, this action can not be too early and can not be completed until all the previous steps have been completed.

Because once the landlord is signed, he starts paying the rent, and there will be time pressure.

Therefore, before I sign the contract with the landlord, I will be prepared for all the preparatory work and written data, including the handling of the business license, etc.

When signing a contract with the landlord, the lease should not be too short. If only one year is signed, it will start to be reclaimed after one year. As a result, the storefront is taken back by the landlord, and the lease period is three to four years.

I signed the contract for three years, and even if there is a problem in the future, I can rent it out (the rent has been rising).

When the shop is rentable, it needs a decoration period, so I will let the landlord EQ and the date of the rent start to deduct the decoration period, so as to reduce the rental cost.

Ha ha, can burn less money less burn point, who let us only 50 thousand yuan start gold.

Three, store decoration

The store has been rented and the decoration is underneath.

Store decoration is related to the management style of a shop and the first impression of appearance. Therefore, the choice of decorating manufacturers is very important. The decorating manufacturers must have the decorating experience of the relevant stores.

For example, if you open a coffee shop, you must find a manufacturer who has experience in decorating coffee shops. If you open a children's English language, you must find a manufacturer with children's experience in culture, education and decoration.

Because if the decorating manufacturer does not have the experience of decorating the same type of storefront, the storefront that is decorated will not necessarily meet the demand in practice.

At that time, if we knock it out again, it will certainly be time-consuming.

Therefore, before decorating, I want the decorating company to draw first, including floor plan, elevation, side view, material, color, size and so on.

In order to communicate clearly what you want to decorate, it is best to take decorating manufacturers to the same type shops to observe the scene, and to clarify the feeling that they want to decorate, so that the storefront will be more close to their own ideas.

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The decorations I requested are as follows:

1, the advertising at the door is clear, so that people passing by will be able to sell anything at a glance. What is important is that the same clothes hang on different grades of shops will use different effects, do not affect the grade of their clothes because of the overall image of their stores, and affect the customers' desire to buy! Of course, our shop is just open and simple.

The lamp must be bright, which can attract the passing customers' eyes at once. The lights can also make the clothes more moving, but different lights will have different effects. The combination of cold and warm is the most suitable for clothing stores. If all the lights are bright, but the shop is bright, but the feeling is pale and not warm enough. The clothes will not look soft enough. Plus the warm light (usually seen in the spotlight and yellow light) can neutralize the white feeling, and the clothes that are irradiated are also more moving. Air conditioners need to be ready in summer. Otherwise, it is very difficult for customers to retain customers and have patience to choose clothes. 2, lighting and other hardware is also very important. If the shop is not bright enough, it feels like a fast failure!

Store decoration costs 5000 yuan, which is still a bit of a flower, including my own work as a laborer, 50 thousand provinces.

Four. Channel for selecting goods and purchasing goods

I have to talk about how to buy tools for making money: how to buy clothes and how to buy and choose goods.

I. pick and purchase goods

1, pick the goods: sample, style, brand, quantity.

Pick up the goods and master the local market: what are the new varieties? What are the sales trends? How much is the stock? What is the price increase? What is the purchasing power?

Brands are mainly brand names, mainly in foreign trade.

The purchase must be marketable and appropriate, and the purchase plan should be worked out. Of course, it can also be modified in the course of stock purchase.

When buying, first turn to the market, look, compare, ask, calculate, think about it, and then proceed to implement the purchase.

Less test sales, and then in a proper amount of goods.

Because it is the opening of the new store so the style must be more, to the choice of customers.

The purchase is arranged at three or four per week, so every Saturday store is sure to have a new product, but only some new products are left. Some of them are left in the sky. If they enter the peak season, they will make up for the next three or four days.

Such as "38", "51", "National Day" and other sales climax, do not wait until almost the time to prepare goods, half a month in advance can be ready to start!

2, purchase channels:

Shanghai seven Po wholesale clothing market or Hangzhou Sijiqing clothing wholesale market.

The new store is only temporarily stocked in the seven Po wholesale market.

The same city is conveniently accessible, and will go up to the wholesale clothing market in Sijiqing, Hangzhou later.

Five, manpower

I plan to hire three people, two girls are best to be beautiful MM (don't scold me, beauty is the heart of everyone, beautiful MM is easy to attract customers), mainly responsible for receiving customers, two people shift.

In addition, I invite an older aunt and myself to take the cash in shifts, and I basically keep looking at the store (except for goods or important things, and I should be tired of starting my own business).

The wages of two girls, 800/ months + commission, the Commission is 1% of the monthly turnover, improve their enthusiasm.

Bigger aunt also, 800/ month + commission 1%, do not receive silver problem, it is responsible.

Six. Investment amount

1, rent: 5000/ months, pay three pressure one, 20000 yuan.

2, decoration cost 5000

3, the first dress is 20000 yuan.

4, the other cost is 1000 yuan.

5, the wages of employees can be concluded at the end of the first month, not in the initial 50 thousand.

6, the remaining 4000 will be used for working capital.

Seven, marketing strategy

Opening sales promotion

When everything is ready, we are ready to open formally.

On the opening day, some promotional activities can not be avoided to attract customers. Promotional activities are more than three types, such as discounts, gifts and raffle tickets.

Meanwhile, circulate leaflets in the surrounding areas.

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Two. Clothing display

The key to making women's clothing products is to have many varieties and give customers enough choice. This is different from other brand stores. It does not depend on the sale of several main items. It should highlight the characteristics of its own clothes, display the tops, skirts, trousers and suits separately, and provide convenience for the customers who choose to buy them besides the shops. If only they want to buy Skirts, they only need to choose skirts. If they buy Skirts and want to match their jackets, they can go directly to the coat class. The amount of money can be modeled out, and the clothes are often sold the fastest. The samples in the window should be changed frequently, and this can not be lazy!

Three, long-term marketing strategy.

1, the principle: every week should have new goods on the shelves, mainly in the middle class, high and low gear supplemented (high grade, low grade).

2, policy: try to standardize every link in order to develop chain in future, that is, mode replication.

3, service: training the basic interests of the salesperson, customer service attitude and service tenet.

Whether customers buy clothes or buy clothes that are less expensive, they should smile to their customers and leave them with satisfaction.

Customer requirements are met as far as possible when possible.

4. Methods:

(1) surprise for the first time

(1) give small accessories and small pendants free to fill in a long-term customer list (customer database).

(2) increase the possibility of coming to the store next time.

(1) convey information on new shelves every week.

(2) make use of the customer database to give a small favor to the shop to receive or inform the discount news, or to send free seasonal clothes (to be quantified) or send birthday gifts.

(3) purchase a proper amount of ladies' handbags to inform customers that a woman's handbag can be delivered at a full time of 400 yuan (ladies' handbags should be displayed in the shop, the purchase is priced at 38 yuan marked 300+, and the value for customers is worth more) or the cumulative consumption is 600 yuan or more.

(after the award is being accumulated)

(3) be satisfied with shopping and introduce other buyers to shop as far as possible.

(1) to inform customers of large quantities or group buying can be preferential, such as: buying 500 yuan at a time and playing 20 percent off or more, or accumulating 1000 yuan for personal consumption, and get a 20 percent off gold card.

Introduce new customers, such as: introduce a new customer, buy 200 yuan or more, send 50 shoppers and so on.

(4) discount at irregular intervals

To some extent, people like to be petty and cheap, especially women.

You can also use the strategy of "buy one get one free" when the "shop opens to make a big profit" and "the twenty percent off discount of our goods".

These signboards usually catch women's hearts.

(5) do a few short-term promotions in a year, the price is set at 10-30 yuan, and it's very popular! Store the slow-moving prices together, such as 51, eleven, 38 and so on.