China'S Brand Exhibition &Nbsp; Intellectual Property Rights Are Becoming More And More Important.

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The exhibition industry belongs to the field of service trade. It embodies the characteristics of "market in the market".

It is a new force in the information industry.

With the promotion of international economic integration and China's accession to the world trade organization, the problem of intellectual property rights increasingly reflected in the exhibition industry has become an unavoidable reality in the industry.

In China, the exhibition industry can not adapt to many factors of international competition. The protection of intellectual property is most easily neglected.

It is manifested in the following aspects:

The exhibition with identical location, content, market and subject is in flood throughout the country.

As long as an exhibition is well done, no economic basis, regional market and purchasing power investigation and analysis are followed blindly, resulting in too many similar exhibitions, excessive exhibition, good exhibition diversion, poor exhibition filling market, and disorderly competition, so that exhibitors and spectators are at a loss, resulting in the so-called "Exhibition bubble".

Take the "advertising four new exhibition" (new media, new technology, new equipment, new materials) as an example, 93 years China International Electronic Exhibition Advertising Co., Ltd. and China Foreign Economic and Trade Advertising Association after nearly a year of domestic and foreign market research and careful planning in 94 years successfully held the first exhibition in Beijing.

By 2001, nearly 40 similar themes or exhibitions have been set up in all provinces, autonomous regions and municipalities of China.

There are only forty or fifty exhibitors in some places. Once they have been held for a single session, they will not be able to continue.

The advertising industry itself should be the most creative, diversified and active industry. The advertising exhibition should be an exhibition that advertisers give full play to their imagination and new ideas, and reflect their individuality and novelty.

The so-called "nunnism" and a full range of living in the country, malignant competition leads to adverse consequences, so that people can not be able to look back.

When applying for exhibition protection, the State Department was informed that the exhibition logo could be registered and the theme could not be registered.

A large number of facts convince us that when the exhibition industry lacks authoritative management organs and has not yet formed a division of labor and specialization, the coordination between government regulations and the industry is undoubtedly an important factor that should not be overlooked.

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Exhibits infringement

There are Chinese exhibitors' infringement and damage to others' products patents, whether in China's exhibitions or overseas exhibitions.

Instead of displaying the products that someone else has applied for patents, they are the ones who plagiarize others' achievements and complain on the spot.

The hardware exhibition of Cologne in Germany has been booming in the industry. It seems to be a profound lesson for practitioners in the industry.

To tell the truth, we also encounter similar violations in our exhibition. As a sponsor, it is very important for us to sum up experience, formulate measures, stick to principles and act according to law.

After summing up our experience, we have printed a noticing "guarantee" in the annual advertisement four new exhibition notice, which allows exhibitors to guarantee that all the exhibits, product samples and manuals, and the software and hardware used in the demo show no infringement on the patent rights and infringement of other products. If there is any violation, they will voluntarily assume all legal liabilities and corresponding economic losses.

This guarantee must be signed and stamped with the company seal to be returned on the specified date.

The purpose of this approach is to strengthen the legal awareness of exhibitors. Two, it is used to show the serious position of the organizers in order to cooperate with law enforcement officers in the field of law enforcement.

This work is supported by the overwhelming majority of exhibitors.

At the same time, for some sensitive products of intellectual property rights, it is recommended that exhibitors should exhibit their products patent certificates.

The organizer has the right to request exhibitors to remove any exhibits which are alleged to infringe upon intellectual property rights.

Pirated software

The phenomenon of using pirated software exists in most exhibitions in China.

It is shown that the use of pirated software and exhibits using pirated software and the sale of pirated compact discs are displayed on the spot for demonstration purposes.

At present, there are thousands of advertising companies in the country using the design software of Odoby (Adobe), such as Photoshop, Pagemaker, Acrobat, Illustrator, and the phenomenon of using pirated software is more common.

In recent years, the state has stepped up its efforts to crack down on pirated software, and business departments in various parts of the country have conducted inspections with some companies.

However, the exhibition is not a pure land. We must take corresponding measures to prevent pirated software. Before the exhibition, we can provide each exhibitor with detailed content and "protection of intellectual property regulations" in combination with the specific circumstances of the exhibition, and clearly indicate that the organizers should cooperate with exhibitors to reduce the occurrence of infringement on the exhibition, and support exhibitors to choose legal means as a way to solve the infringement related industries.

Over the years, we have stressed the importance of maintaining intellectual property rights. At the same time, we have also tasted the sweetness, such as Beijing's "advertising four new exhibition", emphasizing the maintenance of intellectual property rights, which has been favored by many overseas companies.

China's accession to the WTO will provide unprecedented opportunities for the exhibition industry. China's brand exhibition will also emerge more and more.

It is an indisputable fact that respect for intellectual property rights will be closely related to the reputation of brand exhibitions.

It should arouse the attention of the industry.