Yao Brand Technology Power, Leading International Sports Giants
Director General of the international information development network
Daniel Barre
He first expressed his congratulations and full recognition to Yao brand.
As the first sports brand to enter China's 2010 Shanghai World Expo DEVNET hall and become its designated supplier, Yao brand not only embodies the sense of mission and responsibility of a national brand, but also highlights the strong strength and leading wisdom and courage of Yao brand.
"Science and Technology China."
Release conference
Strong strength is the driving force of Yao's brand development. Consumers are widely recognized as a brand culture spirit, full of responsibility and dedication value orientation, leading the brand to move in the right direction.
In brand building, we actively advocate the theme of green environmental protection, pay attention to the product's comfort and health function, and try to make people enjoy the passion and enjoyment brought by sports better in a green and healthy environment.
On the other hand, we should focus on serving the society and undertaking social responsibilities.
When the country was hit by the disaster, it organized all the staff to donate money to the people in Wenchuan and Yushu, and actively participated in the charity work to help students in poor areas learn and grow healthily and contribute their love. At the same time, they shared the help of the African Group.
While making efforts to improve its own strength, Yao brand actively builds green health campaign brand and fulfil its responsibilities and obligations in public activities with practical actions to further realize the brand's own value and establish a good public image of the national enterprise brand in the public mind.
International vision and "world"
Today, with the increasing globalization of economic life and science and technology, competition among industries is intensifying. On the other hand, international exchanges and cooperation are more frequent.
During the meeting, Mr. Gao Guoqiang, general secretary of Shanghai World Expo International Information Development Network Exhibition Bureau and director of bureau of coordination, elaborated the significance of global information exchange, communication and cooperation with the cooperation with Yao brand. At the same time, I hope that Chinese enterprises will take more active participation in international major exchanges and cooperation activities in the future, so as to promote their better development.
Yao YAO is committed to building a national sports brand with an international journey. He always has the belief and determination of "moving from the nation to the world", and strive to seize every opportunity and stand on the big stage of the world to fully demonstrate his strength.
At the same time, Yao's brand pays more attention to the exchange and cooperation between these platforms and effective resources, so as to create broader space for the future development of the brand, drive "action" with "consciousness" and achieve the goal of stepping into the brand.
Technology boosts and wins the future.
The future is the era of science and technology, and the competition of science and technology will gradually become the core of brand competition.
Mr. Pang Xiaozhong, director of the science and technology development center of the Institute of sports science of the State General Administration of sport, fully affirmed the significance of the two sides' cooperation and praised Yao's brand to further build the brand of green health campaign through this strategic cooperation.
Yao brand regards product quality as life. It is always the development direction of Yao brand to use "technology concept" to create brand professional image.
Through the establishment of Yao sports health research center, we employ famous experts from the National Sports General Administration Institute of sports science and the Institute of computing technology of the Chinese Academy of Sciences.
It will further enhance the R & D capability of products, create the core competitiveness of products and brands, drive the development of brand by technology, and promote the brand new take-off.
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"Science and Technology China and Yao colleagues" press conference shooting
"Wan" attracts the best attention.
On the day of the news release of "Shanghai science and Technology China and World Expo" in 2010, the number of people entering Expo Park reached 550 thousand.
The style of the brand has been displayed and spread more widely, and it also reflects the public's concern and love for the brand.
The past achievement is the ladder of brand rise. Everyone's recognition and love of brand make Yao brand more confident and power to go higher and go further.
In the struggle to create greater value, better feedback to the community, to achieve sustained development of the brand to success.
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