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HI-TEC'S Latest Push "Buy Shoes To Deliver Insurance" Leads The Outdoor Trend.

2010/8/18 9:40:00 49

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The professionalism and fashion of equipment have been taken seriously, and outdoor safety has become increasingly prominent, and has become a social problem.

How to deal with the risks in outdoor sports is beginning to appear in newspaper TV.

network

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Recently, the world-renowned outdoor brand HI-TEC has taken the lead in "buying shoes" in China.

Insurance

"This insurance is provided in the form of cards by the Asia Pacific Insurance Company for HI-TEC customization, with a single card insurance amount of one hundred thousand yuan.

HI-TEC

The supporting products of outdoor shoes series.

Embedding outdoor safety services into outdoor products is a new attempt in the industry. It is a comprehensive service experience for consumption.

At present, 15 donkeys who are participating in the "HI-TEC Qinghai Lake photo" campaign in Qinghai are lucky enough to be the first users.

Insiders pointed out that "buying shoes to deliver insurance" is not a simple promotion, but a marketing activity that puts outdoor safety awareness and services into products, and takes the "cultural marketing" concept and differentiated product services to rapidly increase the Chinese outdoor sports market.

Outdoor rescue experts call for outdoor sports to be prone to emergencies because of their particularities. Therefore, safety is the core of this sport participants.

But in China, due to the rising of outdoor sports, lack of safety awareness is a common phenomenon.

HI-TEC is seeing the catalytic effect of "safety" on "outdoor cake".

Weng Xiang, director of marketing at HI-TEC CHINA, said: "attaching importance to safety is the unified concept of HI-TEC global product design. HI-TEC advocates" technology creates comfortable life "and always advocates relaxed, shared, natural and positive outdoor sports concepts.

Of course, the premise of comfort is safety.

We have also been working to cultivate the safety awareness of Chinese consumers. "

"Outdoor insurance card" is a carrier, and the cultivation of safety awareness is the significance of such activities.

It is reported that HI-TEC's "buy shoes with insurance" has been rolled out across the country. HI-TEC China's official mall has become the only mall in the country to buy shoes and insurance.