Xinjiang Fang Ting Textile Co., Ltd. Seeks Development Through Difficulties

In the overall downturn of the textile industry, how can the textile enterprises located in the remote areas of Western China break through? Xinjiang Fang Ting Textile Co., Ltd. has handed out a satisfactory answer.

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Not to mention the benefits achieved by Fang Ting company, it is a miracle that it can survive in such a fierce market shock.

Ru Jianhua, general manager of the company, told reporters that the magic weapon for Fang ting to survive in the market is to implement the strategy of export-oriented, constantly improve the industrial chain, and expand and strengthen the brand of "Fang Ting".

Fang Ting company was founded in 2002. It is the only cotton textile enterprise in the autonomous region and corps that integrates spinning, weaving, dyeing and finishing.

After the establishment of the company, we accelerated the construction of sales outlets for knitwear, and basically formed a sales network of "Fang Ting" knitted products covering all major cities in the whole country.

However, in recent years, a large number of well-known knitting brands at home and abroad poured into Xinjiang. The original "Fang Ting" cake was cut out one by one, and the market competition was almost white hot.

In the industry generally believed that "Fang Ting" will never recover from this setback, the company took the toughness of the Corps, and began to seek breakthroughs in adversity.

After a series of market surveys, Fang Ting has a bold idea: why can't we go out and explore a broader international market if other products can penetrate into the Xinjiang market?

Ideas determine the way out, and vision determines wealth.

Since 2007, Fang Ting has stepped up its implementation of the outward oriented strategy and independently expanded the international market. In that time, the target of direct export of knitwear to the United States was achieved.

Although the export volume is only 210 thousand US dollars, the knitwear of the Corps first opened the door to the international knitwear market, which is undoubtedly a shot in the arm for the Fang Ting people.

Since then, Fang Ting, who has seen the hope, has insisted on participating in exhibitions such as Canton Fair, Ukrainian fair, International Textile Fair and Kazakhstan China Fair every year, which has further intensified the tackling of the international market.

By 2009, the footsteps of Fang Ting had reached the States and regions such as the United States, Japan, Canada, France, Kazakhstan, Hongkong and so on.

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This year, in view of the export pressure of the raw materials such as raw materials such as raw materials such as raw materials such as raw materials, the demand for foreign knitwear, and the increase in the value of RMB, the export pressure of Fang Ting company has not been pushed back. A knitting product research and development center has been set up in Hangzhou.

By the end of June, the two leading products of knitwear and cotton yarn had been exported directly to US $2 million 352 thousand and 700 this year, an increase of 170.74% over the same period last year.

Although the strategy of going out has brought broad development to Fang Ting company, relying solely on foreign trade can not completely solve the situation faced by enterprises in the background of the whole industry downturn.

Fang Ting has developed a more long-term goal for development.

The resources advantages of the Corps in developing the cotton textile industry are obvious, but the raw material area is not equal to the industrial strong area.

How to extend the cotton industry chain, increase the added value and continuously enhance the efficiency of enterprises is the key problem that Fang Ting company needs to solve.

Fang Ting company implements the integrated management mode of spinning, weaving, dyeing and finishing, which is both an advantage and a disadvantage for enterprises.

The advantage lies in the fact that Fang Ting has already possessed a relatively complete industrial chain, which enables the company to accelerate its development in the process of promoting the pformation of advantageous resources in the Corps. The disadvantage lies in the fact that the industrial chain of Fang Ting company is relatively complete, but its scale is small, its specialization features are not outstanding, and its production factors are not concentrated.

After in-depth analysis of their strengths and weaknesses, Fang Ting realized that to pform disadvantages into advantages, Fang Ting company must constantly improve the industrial chain and expand and strengthen the "Fang Ting" clothing brand.

But building a clothing brand is not easy for a regiment enterprise. For a long time, the brand that the regiment can call is nothing more than a brand of agricultural and sideline products. Besides, in the eyes of the world, Xinjiang is located in a remote and information block, and the concept of people is relatively old. While clothing products require novelty and keep up with the trend, can Fang Ting keep up with the trend of the development of the clothing market?

Faced with doubts, Fang Ting did not waver.

Ru Jianhua told reporters that the success of the famous knitting brands at home and abroad is that the quality of the products is excellent, and the two is constant innovation, which is the key to "Fang Ting" to open the door to success.

In recent years, Fang Ting has been insisting on improving the quality of products and innovating development as a breakthrough for improving the competitiveness of enterprises.

In improving the quality of products, Fang Ting company is managed by international quality system standards in product production, sales and after-sale services. At the same time, it follows the quality concept of "Seiko, pursuit of excellence, cultivation of famous brand, customer satisfaction", and wins market and customers with excellent quality.

Since last year, the "Fang Ting" brand knitted products have been tested in the quality and Technology Supervision Bureau of the autonomous region and the Japanese quality inspection agency in Shanghai, and the passing rate of each batch has reached 100%.

In terms of product innovation and development, Fang Ting company fully exerts its advantages of having provincial R & D center and knitting product development base, and has established cooperative relationship with Xinjiang University and other institutions, enhanced R & D strength and accelerated the pace of product development.

At present, Fang Ting has developed 310 products, including underwear, baby organic cotton, T-shirt, home clothes, sportswear, pajamas, school uniform, children's clothing, tooling and so on.

Fang Tien's tireless efforts have created a good brand image. Fang Ting company has won the "Xinjiang famous brand" product and the "Xinjiang famous brand" title. "Fang Ting" knitted brand was chosen by consumers as "the top ten brand worthy of Xinjiang's pride" last year.

In order to further improve the enterprise's technical advantage, cost advantage and market development ability, since last year, Fang Ting has implemented a number of major projects.

Among them, the total investment of the export base of knitted garments is 27 million 580 thousand yuan. After the completion of the project, it can increase the production capacity of 150 thousand foreign trade export knitted garments and 265 thousand packets of domestic trade knitted garments, so as to achieve diversification and upgrading of foreign trade export products.

Ru Jianhua told reporters that at present, we concentrate our resources and material resources to carry out the project introduction, construction and technological pformation work, that is, in order to continuously improve the industrial chain and promote the sustained and healthy development of enterprises, we will play a more important role in the process of carrying on the Eastern textile industry pfer, and make more outstanding contributions to the development of the corps cotton industry.