Shishi Clothing Enterprise Layout "Brand Life Hall"

This year, stone lion Many new and old brands such as Jim, CABBEEN, star, rich birds, men's wear, and so on are set up in different large and medium-sized cities throughout the country. Through the interpretation of brand culture, more consumers will become "loyal fans" of brand clothing. According to the statistics of Shishi textile and apparel industry association, stone lions this year Brand enterprise In other cities, there are no less than 300 "living rooms" or "experience galleries".

After a period of accumulation, Shishi group of brands. clothing Enterprises already have a larger number of terminal outlets. With the increase of clothing brands and the intensification of competition, terminal outlets have become a new "winning point". Shishi brand enterprises should move at times, and AI Dun Bao has introduced the advanced terminal network marketing system in Taiwan, and has set up the "brand experience Museum" in many one or two cities of the country. In addition to these old brands, a number of leisure fashion brands such as Wolf Road, West manor and so on have also displayed great powers in terminal construction, attracting many young consumers.

"The competition in the post crisis era is more intense, and the victory of the terminal means the victory of the market." As a person in charge of the Shishi textile and Garment Association said, many of the brand clothing enterprises of Shishi this year have made breakthroughs in the sales terminals. New consumers have been attracted by the "amplification and dissemination" of the brand culture, and the sales volume in the market has generally increased from two to 30%.