XTEP Makes The Core Of Running Sports By IAAF

　　5月19日下午，国际田联钻石联赛与我国著名运动品牌特步在上海举行了盛大的新闻发布会，宣布双方缔结了从2010年到2012年为期三年的合作伙伴关系。特步也因此成为国际田联钻石联赛上海站唯一指定的装备提供商，继创意奇出的厦门马拉松赛之后，再次以惊世之举，唱响了“爱跑步”的品牌主旋律。

  　　  携手顶级赛事

The Diamond League is a new series of games covering the whole world since the IAAF launched in 2010. It will replace the 12 year old IAAF gold tournament since 1998 and become the world's top track and field series.

ShangHai Railway Station, as the second stop of the whole year, will be held in Shanghai Stadium on May 23, 2010.

According to the IAAF regulations, the top 20 players in each project must be eligible for the competition. This includes all the new Olympic, world championships or world record holders. That is to say, this will be a great gathering of stars.

At the top of the world's attention, the "X" note, which can be seen everywhere, will produce an admirable "love running" melody.

According to the contract, in the next three seasons, in addition to sponsorship fees, XTEP will also provide dedicated sports equipment for the IAAF Diamond League, including referees, organizing committee staff, security personnel, volunteers, etiquette ladies, mattsmen athletes and coaches.

By then, XTEP's "X" LOGO will become a unique scenic spot along with the staff throughout the competition.

　　    打造跑步运动核心

In recent years, XTEP has been repeatedly playing the role of sponsorship in sports events, such as China's Olympic Games, the tenth, Eleventh National Games, WCBA, CX extreme champions, the unique Xiamen International Marathon, the England Football Super League, Bermingham football club and so on.

XTEP, which has always been fashionable and entertaining, has become the partner of the world's top track and field League.

For such a new development, President Ding Shuibo explained at the press conference: "track and field is the king of sports, and is the basis of other sports. Some people even comment on this: the track and field athletes have been in the world. From ancient times to now, track and field sports have captured the hearts of countless sports fans with their ultimate strength and speed.

And running events are not restricted by professional track and field. From runway to highway to field, anyone can run in the open air. Therefore, the sport has become the most popular sport in the world.

XTEP is a brand with rapid development and unlimited vitality.

In the short span of 9 years, XTEP has grown into a leading brand in China's sporting goods industry.

Rapid development of the market and rapid response to resources have become one of the main strategies for XTEP to cope with fierce competition.

At the same time, XTEP is also a sports brand centered on running events, which is also an important reason for the cooperation between XTEP and Diamond League.

Prior to that, XTEP sponsored the Xiamen international marathon with the title of the most beautiful track in the world, the Tibet half marathon with the highest track title, and the Xi'an City Wall Marathon with the oldest and most historic track title.

Today, XTEP is joining the IAAF Diamond League.

It can be said that in the future XTEP brand image, consumers can not only appreciate the perseverance and tenacity that makes people moved, but also enjoy the shock of speed and explosive force.

"At the same time, XTEP now has many advantages in running resources.

For example, the Xiamen International Marathon race, Tibet half marathon race, Xi'an City Wall Marathon race, national healthy running event and so on.

But apart from the three marathons, XTEP still lacks some of the top international competitive events.

Now that XTEP can reach a partnership with the IAAF Diamond League ShangHai Railway Station, it fills the gap.

XTEP's running resources project will form a resource Pyramid.

The Diamond League is at the top of the whole resource Pyramid. XTEP's series of events will revolve around this resource Pyramid.

This reflects the true meaning of running XTEP as XTEP's core sports resources to promote, for the hands of the event resources, obviously Ding Shui Bo president has already had a detailed deployment plan.

Continue to write "love running" new chapter

In fact, in recent years, XTEP has invested a lot of energy in running events. XTEP has become a sports brand whose core is running events. This is also the reason why XTEP can become a Diamond League partner.

Prior to that, XTEP sponsored the Xiamen international marathon with the title of the most beautiful track in the world, the Tibet half marathon with the highest track title, and the Xi'an City Wall Marathon with the most ancient and most historic track title.

Not only that, careful people can also see that since the end of 09 half year, XTEP has focused on CCTV, provincial satellite TV and print advertising resources all over the country, and has launched a wave of "love running, love XTEP".

Today, as the world's highest standard track and field League, the IAAF Diamond League has been XTEP's income bag, with a very colorful one, it has continued XTEP's "love running" new chapter.

From now on, in the brand image of XTEP, consumers can not only appreciate the perseverance and tenacity of moving people, but also enjoy the shock of speed and explosive force.

XTEP has become increasingly rich in resources for running projects, and can even be said to be "taking the lead".

This is just like the words of President Ding Shuibo: "running is the core sport of XTEP. Our aim is to let consumers speak of running and think of XTEP."

Carry out differentiation in the end

Speaking of XTEP, the most impressive consumer is the marketing strategy of "entertainment to promote sports". This is the first time in China's sporting goods market. After 9 years of market baptism, the brand strategy of "sports oriented and entertainment oriented" has become one of the magic weapons for XTEP to lead the domestic sporting goods market.

Of course, all this stems from its unique concept of "differentiation", and this idea is continuing and growing.

"In a competitive environment, you must know how to create opportunities instead of waiting for opportunities.

Differentiation strategy is a powerful tool to create opportunities for ourselves.

It is the core idea of differentiation strategy to find one's own territory and quickly become a territorial leader in other areas that are not covered by others.

9 years ago, XTEP opened up its own fashion sports route from the competitive sporting goods market, and became the leader of this route at the fastest speed. Therefore, XTEP can join the industry in the shortest time, and the brand activity should be the same, "President Ding Shui said.

This year, XTEP has conveyed its strategic focus on sports at present for more than one time, namely running and football two major projects.

While we take a look at the major brands in the domestic sporting goods industry, we can either get basketball together or embrace tennis, or favor the feather table tennis project.

And such a rare opportunity, how to escape the well differentiated strategy of XTEP, XTEP differentiation strategy beyond domestic brands only domestic line of sight, and the Premier League Football League Bermingham football club, IAAF Diamond League cooperation, will promote the development from domestic to international.

XTEP is catching up quickly at the speed of flying, becoming the master of running event resources.

"After knowing how to create opportunities, you must seize the opportunities and persist in maintaining the advantages". The final supplement of President Ding Shuibo has made reporters even more expect XTEP to compete in the Chinese sporting goods market and even the global sporting goods market.