Hunan Rural Boy Wang Yong'S Zhongguancun Entrepreneurship Legend

He went to Beijing from a remote rural Hunan, chose to start business in Zhongguancun, without background, no connections, no high academic qualifications, and no experience in big companies, but he completed a series of changes in Zhongguancun. From booksellers to home album design to the establishment of the brand China Alliance, Wang Yong's entrepreneurial experience gave people the opportunity to see Zhongguancun not only a gathering place for high-tech enterprises and high-end technology talents, but also a paradise for ordinary people to dream of.

Harvest the first barrel of gold from publishing books

Knowing Wang Yong is in the ninth stage of Zhongguancun Entrepreneurship Forum, perhaps because he is one of the few other professions outside the high-tech enterprise.

Wang Yong said he had an idea of starting his own business very early. Although he most wanted to engage in the design industry, he started his book publishing at the beginning. "Because it takes capital to start businesses, we can do what we most want to do with money."

"One of the reasons I did book publishing was that I had some contacts in this area. From 1996 to 1997, 1/3 books on the market were designed by my company. " Wang Yong said that most booksellers did not have high overall cultural quality. Compared with them, he also had some advantages in culture and management.

In 1999, Wang Yong noticed that economics and management books were popular topics in society. He soon began planning the first book, general manager of China, plus his "smart" marketing strategy. The book sold well, and sold 150 thousand copies before and after, earning nearly one million yuan.

"Most Booksellers in those days were very weak in advertising, and many people could not sell them." Wang Yong said at a Book Promotion Conference in Changchun, he found that the hall was empty, so he spent 500 yuan to buy the advertising space in the hall. Wang Yong hung the big advertisement on top of a big lamp at the gate, so that all the people in and out could see it. Not only that, but Wang Yong also deliberately sought out a group of people up and down in the elevator. He asked, "do you know which room in the book of" China general manager "is sold? Overnight, "general manager of China" became the focus of this promotion conference. "As soon as the promotion session is over, my staff and I go straight to the toilet to count the money. Wang Yong laughed at himself. Wang Yong has launched a series of bestsellers, such as Chinese salesman, Chinese secretary, senior official interview notes, and so on.

Finding a sense of starting a business from home Atlas

Choosing to make home atlas is purely accidental. Wang Yong said, 10 years ago, furniture factory propaganda means are still very backward. At that time, there was no concept of home atlas. Furniture manufacturers usually use the camera to make the product well, then wash it out and put it on a KT board. Customers can see it, but they can't take it away.

Once he went to furniture city to buy furniture and found no decent furniture album. He said to the salesperson, "I buy your furniture, you help me introduce a client to make a picture album." Unexpectedly, the salesperson really introduced him to a customer, Xianghe 35 furniture, now the predecessor of "Mei Li Jia". Wang Yong started from 35 furniture and gradually penetrated into the market of Xianghe furniture album.

"The furniture album of that time was really a treasure place to be excavated." With the spanformation of furniture market to "home industry", Wang Yong has unwittingly opened up a new industry -- "home album design", which soon occupied 70% of Xianghe's market, and many manufacturers came to make atlas. Wang Yong said, "the method is actually very simple. At that time, most of the small furniture companies did not have the money to make pictures, so I spent money collecting all the pictures of all famous furniture companies at home and abroad, and then looked for the best instruments and equipment to scan them out, then arranged for the designer to repair the pictures and make them look good." This gradually has a large photo gallery of furniture, which includes all kinds of furniture and pictures at home and abroad.

"In those days, the client business of the picture album could really get better, because the quality of the album can reflect the strength and image of the furniture company." Gradually, Wang Yong's home atlas became more and more popular in the circle and became the leading industry in Beijing. Incredibly home, Jimei, love family, Oriental home, red star, and so on, became Wang Yong's customers. "The logo of the company and so on was designed by myself." Wang Yongying came to the first summit of his career.

From simple picture book design to venue decoration design, VI, CI planning, marketing planning until undertaking decoration works, Wang Yong realizes his designer's dream step by step. At the same time, he is constantly looking for new business opportunities. "Thin ice", Wang Yong described the situation, he said, "when your competitors are going to catch up, you have to start again, you must always be half a beat."

Create the peak of business from the brand China Alliance

In the past ten years in Beijing, Wang Yong said he had done three things, book publishing, home album design and brand promotion in China. At present, the promotion of brand China has invested Wang Yong's most painstaking efforts. He said he had done what others wanted to do but couldn't do.

Wang Yong said: "designers may have less influence than one, but the brand China can not do without anyone." Wang Yong believes that although China's economy is large, but its quality is poor, Chinese enterprises need the right brand values. Through his efforts, Wang Yong hopes to convey the idea of integrity, service and innovation to every entrepreneur in the brand.

To this end, Wang Yong introduced the concept of International Olympic Committee and Davos two organizations, namely, to promote platforms and standards, first create a platform to promote brand concept, and then develop a series of standards. Wang Yong said, "brand can be divided into five levels: national brand, industrial brand, enterprise brand, product brand and personal brand, and the five layers are interlinked. At the very beginning, we need to expand our work on personal brands, and eventually form the industrialization of brand China.

Wang Yong told reporters that the fourth China brand festival will be held in August this year. Including the fourth China brand festival opening ceremony, the second China brand Expo, the tenth brand China Summit Forum, the 30 brand China industry forum, the "brand China 1000 strong" issue, the brand China Investment Fair, the "brand China Star" model competition and other ten major activities. It is estimated that the total scale of this brand festival will reach 100 thousand passengers.

Wang Yong said that the Chinese brand festival will become the highest and largest annual brand event in China, and will be the best platform to publicize and display Chinese independent brands and promote the exchange and cooperation between Chinese and foreign brands.

Entrepreneurial perspective

The three hundred and sixty line, the row and the champion. Any industry can cultivate a champion. If you can't do all three hundred and sixty lines, you create 361st elements.

There are no rules to start a business, but "persistence" is one of the general rules that can be found here. Persistence and foolhardy are two concepts. Sometimes roundabout is also a kind of persistence, dare to give up those who should give up, sum up all the lessons of failure to the new project.

My understanding of "toss up" is that we must not hesitate to make decisions when we have determined the direction, but we should "make a lot of mistakes", "dare to toss", "toss up", "continue to toss" and "innovate" on the way to achieve the goal. Sometimes it is more courage to give up the need. For those who have been identified and tried many times, they can not give up. We should sum up the experience and lessons learned from failure and apply them to new projects. Otherwise, giving up is of no value. "Jiangshan has many talented people out of the world for hundreds of years," and now it should be "35 years of". The division of labor in today's society is getting smaller and smaller, which means more opportunities.