The Survival Of Clothing Brand In The Eyes Of Sinology Professors

In fact, my doctorate profession and the disciplines I have followed are all related to media brands. Today I want to talk about a proposition of corporate culture and branding survival.

Growth, brand and ownership

"No woman does not love clothes. For clothing consumption, from functional consumption to brand consumption, from practical choice to stylistic confirmation, this is a person's growth, which is a person's self-identity."

Yu Dan came straight to the point and went straight to the proposition.

Successful clothing extends your inner dreams and ideas through materialization, solidifies your style, completes your silent expression, and completes the social recognition of this person.

No matter what you wear is formal dress, evening dress or casual clothes, it will cause a reaction in any circles. This kind of circle reaction is called self effect, a dissident effect.

Good clothes make people build their own human effects with branding and tacit understanding.

For example, a high quality circle is not the kind of detail that is very publicized. It is full of pearls and jewels, and is full of all kinds of design clothes. On the contrary, they may require more implicit and introverted design, and all materials may be environmentally-friendly, with some kind of gravitational attraction. This design is considered by this circle to be of quality, and you can see later that this person is his own person.

If everyone is wearing cotton cloth, suddenly they see a man wearing a fur coat. At that time, the dissident effect is produced, and everyone will feel it is not tacit agreement.

What are the benefits of their own human effects?

Your own effect makes you feel that you are a secret person in the vast sea of people, so this topic should be started from the brand.

What is brand?

The most original meaning of the word brand is brand.

What is brand?

The nomadic people in the West put out a large group of cattle and horses and branded a triangle on the horse's body, indicating the property in their own circles. This is the brand.

The most direct expression of brand is LOGO, but many clothes can't hang LOGO like a bag.

The branding survival we want to create today is survival with stigma.

What clothing is best for everyone?

Good clothes are not very expensive or gorgeous, or the new models just released on Paris T this year. The best clothing is when you look at them, they say, "oh my God, this is my clothes."

In fact, everyone is looking for something in the world, buying a house, a dress, looking for a lover, all looking for a sense of belonging. These people or things you are looking for will make you feel "good, this is mine" after you see it.

Cognition, service and delivery

Yu Dan expounded her specific views on branding survival from three aspects: brand awareness, brand service and brand launch.

According to Dan, brand recognition must be branded, and real brands have two basic characteristics: stability and expectation.

What is stability?

Stability is an inherent quality.

What can be expected?

It is the creative product continuously provided by the outside world, launching new products.

The new form is changing, but the quality is still stable.

Stability is often expressed in details. We often see that some small packages of drinks need to be bitten by teeth, but Nestle instant coffee is not needed.

The details are deep care and respect. This is true stability.

Clothes must follow the trend, but what is the stability in the trend?

Invariable and recognized brands, such as people, not only have LOGO, but also have their own unique way of showing.

What can be expected?

It is a change, a stable and orderly change.

The circle of brand service is not only a product itself, but an extension. It is a feeling.

Any consumption is a token of value, and any choice of a person's style is a reflection of the values behind it.

Speaking of brand service, Yu Dan said: "if brand cognition is a static hardware system, service is a dynamic software system."

Also speaking of circles, the high-end circles are all humanized, and all require freedom to manifest their individuality.

What is the service of clothing brand?

The change from stability is to do brand bundling at the same quality level.

Different quality products with the same quality but different styles are often required for high quality life people. They need to have different business occasions as well as high quality casual wear, including clothes and matching shoes.

Yu Dan elaborated on the concept of brand advertising.

She said that now many large enterprises have spent money, the media and enterprise information asymmetry.

What is the confirmation of the launch?

Coca Cola Co has two big products, coke and Sprite.

Sprite has been a very fixed partner with the MTV stage, and coke is always associated with sports. They can not be exchanged because they are stable and know who the potential consumers are.

This is the combination of common interests, which is actually the symmetry of information recognition, is a tacit growth.

The mass consumption layer is unlikely to buy high-end products. This launch must be compared with the media platform, and it is willing to be willing to give up. Many clothing brands are small and full, but the lack of competition is the rule of brand competition.

The growth of an enterprise can be divided into two stages, that is, the functional stage and the brand stage. The functional stage is practical and the brand type stage is the selling concept.

There is an idea in Chinese Zen. What is the best state?

The flower is not fully opened, but the moon is not round.

You think this realm is too thought-provoking, because let you leave the expectation, if the whole flower opens, the next moment will begin to damage, but when the flowers are almost completely opened, the full difference of the month makes your heart full of anticipation, so I say this is good? Script src=>