Guangdong Fashion Week: JOOOYS "Green Yihua Yun" Textile Intangible Cultural Heritage Technology And Green Design Promotion Exhibition Opens

At 11:00 a.m. on April 19, 2025, Guangdong Fashion Week - Spring - JOOOYS "Green Yihua Yun" Textile Intangible Cultural Heritage Technology and Green Design Promotion Exhibition opened in Sancang, Mowei Cosmic Art Center, LG2 Floor, Sihaicheng Mall, Panyu District, Guangzhou. This exhibition is sponsored by Shenzhen Jianyi Intangible Cultural Heritage Development Co., Ltd. and co sponsored by many universities, industry organizations and art institutions. It focuses on the double themes of "intangible heritage inheritance" and "green innovation", aiming to create a multi-dimensional cultural space integrating cultural inheritance, artistic experience and environmental protection.

At the opening ceremony, guests gathered from textile industry organizations, academic experts, overseas Chinese scholars and other representatives from all walks of life: Yang Xiaodong, full-time vice president of China National Garment Association, Liu Yueping, president of Guangdong Garment Industry Association, Zhou Hongshi, executive vice president of Guangdong Industrial Design Association, and Guo Zikai, full-time vice president of Guangdong Arts and Crafts Association, Professor Wang Jiaxin, Dean of the International Fashion Design School of Guangdong Baiyun University, founder of the Cosmic Art Center and Sixi Fortune IP Mr. Hu Wei, the strategy officer, Mr. Fan Zhe, the vice chairman of the French branch of the World Green Design Organization and the founder of the French Sino French Design Center, Wang Jingjing, the secretary general of Shenzhen Cross border E-word Business Association and other guests were present at the scene, and delivered speeches and shared themes around the future value of "intangible cultural heritage+green design".

　　 Liu Yueping, President of Guangdong Garment Industry Association, delivered a speech on the green and sustainable development of intangible textile heritage

Zhou Hongshi, Executive Vice President of Guangdong Industrial Design Association, delivered a speech on industrial design enabling textile intangible heritage theme innovation

Guo Zikai, full-time vice president of Guangdong Arts and Crafts Association, delivered a speech on the development of intangible cultural heritage skills in the field of arts and crafts

Professor Wang Jiaxin, Dean of International Fashion Design School of Guangdong Baiyun University, shares the innovation of intangible cultural heritage technology and talent training methods

Hu Wei, founder of the Cosmic Art Center and IP strategist of the Four Happiness God of Wealth, shares the intangible cultural heritage+fashion IP model

Fan Zhe, founder of French Sino French Design Center, shares the overseas cultural dissemination of traditional intangible cultural heritage skills

Wang Jingjing, Secretary General of Shenzhen Cross border E-Commerce Association, shares the intangible cultural heritage to open up a new channel for cross-border culture

The exhibition presented dozens of Chinese national and overseas national textile intangible cultural heritage projects in line with the green design concept in an immersive way, including Guangdong embroidery (Chaoxiu, Zhuxiu), Suzhou embroidery, Hunan embroidery, Kesi, Xiangyun gauze, Song brocade, Yunjin, Nantong Shen embroidery (imitation embroidery), Adeles silk, silk cultural and creative products of "Five Stars Out of the East" Guizhou Laomiao Embroidery, Xizhen Weaving (overseas), etc. Among them, the representative works of Huang Weixiong, Li Yan, the Chinese master of arts and crafts, and Wu Wenkang, the Chinese master of cut and silk art, were specially exhibited to show the artistic height of Chinese traditional crafts.

　 Tulip, a beaded work by Huang Weixiong, a master of Chinese arts and crafts

Master of Chinese Kesi art, Wu Wenkang, works "Kesi Dragon Robe"

The promotion exhibition also showed the traditional plant dyeing and innovative biological dyeing technology, especially the introduction of Changzhou Meisheng Biological's plant dye and plant steaming dyeing technology, Shenzhen Daosheng Biological's biological indigo dye technology, and Aurora's double-sided 16 color positioning digital printing technology, which comprehensively presented the innovative results of the integration of intangible cultural heritage technology and green technology.

　 Changzhou Meisheng Biological Exhibition Plant and Plant Dyestuff Used for Dyeing

Shenzhen Daosheng Biological Co., Ltd. shows the indigo dye, indirubin, indigo naturalis and prodigiosin

During the exhibition, a series of theme supporting activities will be carried out, including intangible cultural heritage children's manual training courses, biological dyeing old things transformation practice, natural dyeing old clothes reconstruction workshop line, "intangible cultural heritage+green" children's education aesthetic education classes and other public welfare interaction projects. The sponsor will also invite many lifestyle bloggers, craftsmen, fashion KOLs, etc. to the exhibition area to clock in and shoot, participate in interactive experience, and expand the influence of the exhibition among young audiences through short videos, live broadcast, social media content dissemination, etc., so that intangible cultural heritage can truly "live" in life and "fire" on the network.

This promotion exhibition will also focus on the exploration of "intangible cultural heritage industry incubation" and "IP commercialization transformation", jointly develop non legacy innovation products with authorized IP, create original design series products, and promote them to overseas markets through cross-border e-commerce channels. At the same time, the sponsor will also carry out in-depth cooperation with universities and designer teams to develop innovative products integrating textile intangible heritage technology, and cultivate new intangible heritage design talents with both cultural literacy and innovation ability.

At the opening ceremony, "Weimei Cosmic Art Center" and "Shenzhen Jianyi Intangible Cultural Heritage Development Co., Ltd." officially signed a strategic cooperation agreement. The two sides will carry out all-round cooperation in the development of intangible cultural heritage IP, support for young artists, digital performance technology and other aspects, to promote China's intangible cultural heritage to the international stage.

This exhibition will last until May 18, 2025. At the closing ceremony, the sponsor will systematically present the achievement data of one month, including the influence of exhibits, the number of interactive participants, the transformation effect of intangible cultural heritage products, the results of brand co branding, etc., to comprehensively demonstrate the integration effect of "intangible cultural heritage+green design" in art, education, commerce, environmental protection and other dimensions.

Welcome people from all walks of life who are interested in innovation, learning, promotion and other aspects of textile intangible cultural heritage techniques and green design to visit the exhibition, or participate in "intangible heritage+" and "green+" series of theme activities.

　　 Entrance of JOOOYS "Green Yihua Yun" Textile Intangible Cultural Heritage Technology and Green Design Promotion Exhibition