Experience The "Old" And "New" Of The Old Brands In The China Time Honored Brand Expo

On October 20“ The 20th China Time honored Brand Expo ”On the other hand, Zhao Tao, Deputy Director of the Department of Circulation Industry Development of the Ministry of Commerce, and Ding Huimin, Executive Chairman of Zhejiang Time honored Brand Association, stopped for a long time in front of the Laoren classic leather shoes and intangible cultural heritage co branded shoes in the co branded exhibition area. Zhao Tao, Deputy Director of the Department of Circulation Industry Development of the Ministry of Commerce, could not help looking at the Laoren leather shoes again and again, and listened carefully to the detailed introduction of Laoren brand by the on-site staff.

As a "frequent visitor" of the time-honored brand expo, the time-honored brand veterans with intangible cultural heritage co branded shoes, a number of new autumn and winter products, all kinds of novel surroundings and interesting shoemaking craft experience activities, etc. made a stunning appearance, performing a wonderful collision between traditional culture and new trends.

The T10 booth in front of us is a very modern one Old Man's Head Shoes Shop The signboard used in a handmade shoe shop opened by Laoren Tou in Shanghai Beach was hung again. The traditional wooden shoe last was innovatively displayed in the form of bead curtain, forming a strong visual difference with the giant leather shoe pillow on the other side. The old desk at the door, the antique shoes and boots on the shoe rack, and the innovatively developed shoes and shoes of intangible cultural heritage association are telling the old and new as time-honored brands in every detail

On the shoe rack of Laorentou Shoes Shop, there are a pair of unique intangible cultural heritage co branded shoes. These shoes are exquisite and special. They all have their own exclusive names - "Konggu Mountain Tea", "Jiavale · Phantom", "Huimeng She Ying" and "Yan". The appearance patents are from Wenzhou Shoes and Leather Industry Research Institute.

In this exhibition, Laoren especially displayed the second generation of new products of the co branded series of blue clip Vale intangible cultural heritage, which is the second innovation of Laoren in using blue clip Vale elements, combining traditional printing and dyeing techniques with Laoren's proprietary graphic innovation, integrating novel shoe designs, and finally becoming an intangible cultural heritage to wear on the feet. Laoren always adheres to inheritance and innovation, Integrate intangible cultural heritage skills far away from daily life into the lives of ordinary people in a more direct form.

There was also a special event in the Old Man's Head Shoe Shop. A group of small craftsmen came here to learn about the traditional craftsmanship of leather shoes. Small craftsmen looked at the unique intangible cultural heritage series shoes of Laoren Tou and marveled at these works full of artistic sense. Maybe they don't realize it at the moment, but they will eventually become a new generation of inheritors of intangible cultural heritage and spokesmen of domestic brands.

At this moment, a seed has been planted in their hearts. This seed will thrive and pass on the intangible cultural heritage and craftsmanship spirit to more people. This seed not only represents the love and respect of Laoren Tou Shoes Shop for traditional crafts, but also represents a small fire, which can be inherited forever.

At the scene, the old man also provided the DIY experience activity of giant leather shoe pillows for this group of cute small domestic product endorsers, allowing them to give full play to their unconstrained imagination and create "shoe art design" on leather shoe pillows belonging to small craftsmen.

"Old man's head leather shoes are easy to wear and affordable. They are real cow leather, comfortable and breathable, and can walk and run." This time, the old man's head shoe shop has specially set up a super value welfare purchase activity. The activities of "buy as you go, buy as much as you can, and give as you don't buy" have attracted the majority of citizens to stop, and the atmosphere at the scene is very high. The citizens scrambled to ask the staff about the price of shoes, "Yes, yes, today's super low price returns to everyone, the number is limited, first come, first served!" The staff shouted at the top of their lungs, one after another, becoming a scenic spot on the booth site.

At the same time Old Man's Head Shoes Shop There was also a long queue ahead, and the citizens enthusiastically responded to the customs clearance card game. This time, the old man also provided a lot of beautiful gifts as various game rewards. In addition, he carefully prepared an interesting leather shoe making experience activity, so that the general public could understand the traditional shoemaking skills in a more simple and clear way. The improper auction game set up in the exhibition area also made the giant leather shoe pillow of the old man once again become the focus of attention. Everyone bid for this new and strange leather shoe pillow, and the atmosphere at the scene was unprecedentedly high.

　　 Old man The story of is still continuing. Through the years, we can meet the past in inheritance and perceive the future in innovation. Old people are not "old". They are always full of vitality. They are brave and stand on the tide.