Jingdong New Department Store Cooperates With Brand Merchants To Create Win-Win Situation, Build "Green Plan" And Create New Growth Space

At 8:00 p.m. on October 31, with the theme of "giving more reality to life" JD.COM 11.11 full opening. Jingdong new department store implements the practical concept, and cooperates with bosden, langzi, yinman, ugg, Evely, septenaeus, Navigare, Ecco, rothy's and other domestic and foreign brands to launch the "green clothing" special session during the period of Jingdong 11.11. Adhering to the original intention of "Green Plan" to advocate green consumption and help environmental protection, it provides consumers with coverage of men's wear, women's wear, underwear, shoes and boots, etc Relying on Jingdong's responsible supply chain, bags and other high-quality clothing can help green carbon reduction and enable brands, businesses, small and medium-sized enterprises and other partners to achieve high-quality sustainable development.

　 "Green dress" venue of Jingdong new department store

At present, green and low-carbon development has become an important standard and requirement of economic and social development. In order to implement the goal of carbon reduction, during 618 this year, Jingdong launched a "Green Plan" with many brand businesses to label energy-saving appliances, green food and other commodities with "green" label. When consumers buy goods with "green" label, they can not only enjoy preferential prices, but also accumulate points through the "green points" account system to participate in various activities. During the period of November 11, Jingdong's "Green Plan" was upgraded again, bringing more than 3 million green products to the joint brand, and "carbon energy" gift can be obtained when purchasing relevant products.

As one of the core sections of Jingdong, Jingdong new department store We also selected a variety of high-quality clothing, joined the "Green Plan" of Jingdong, and launched the "green clothing" special session during the period of Jingdong 11.11. Consumers can not only enjoy different levels of full discount and discount benefits, but also get exclusive green points, and use green points to exchange for green medals and brand environmental protection gifts.

Jingdong new department store is committed to giving full play to its own advantages and creating a new "pragmatism" fashion for consumers. This concept has been fully reflected in the "green clothing" special session. In order to make it easier for consumers to choose and buy, Jingdong new department store has set up three core modules, namely "green brand", "green clothing" and "green list". Consumers who pay attention to brand, tend to single products or focus on word-of-mouth can easily purchase the required clothing in the "green clothing" special session of Jingdong new department store. At the same time, more clear shopping classification also provides more exposure opportunities for brand merchants and products, which helps to improve brand awareness and product reputation, and promote transaction transformation.

It is worth mentioning that the "green list" launched by Jingdong new department store not only covers 12 categories, such as men's jacket, thermal underwear, women's down jacket, knitwear, casual shoes, children's sports shoes and trolley case, but also is generated by Jingdong golden list based on five models of sales, popularity, word-of-mouth, brand strength and growth rate, The list not only provides consumers with a scientific reputation and reputation, but also enhances the quality of products.

In recent years, with the improvement of environmental awareness, more and more brand businesses have invested in the environmental protection camp to support the sustainable development of the environment with practical actions. For example, the seven wolf brand continues the concept of recycling by recycling plastic waste products to make sanitary clothes; Langzi clothing mostly uses environmental protection technology fabrics, which are extracted from straw, starch, sugarcane and other crops. It is not only low-carbon and environmental protection, but also in line with the concept of "carbon neutralization"; Bosden has always rooted the development concept of "green, low-carbon and recycling" in the brand gene. From the strategic height to the details of raw materials, technology, packaging and transportation, bosden comprehensively promotes the green environmental protection industry and advocates a more natural and environmentally friendly way of wearing.

Through the "Green Plan" and other measures, Jingdong new department store not only provides consumers with good quality and practical clothing, but also provides powerful help for the sustainable development of brand businesses. Just like rothy's China's general manager Tang Ying said: "through various innovative projects, Jingdong conveys the concept of green consumption to consumers, cultivates consumers' minds, and creates a benign growth space for the brand. The" Green Plan "of Jingdong has provided us with a platform to directly and effectively convey the sustainable concept of rothy's brand, We are looking forward to more consumers joining the ranks of responsible consumers through this activity. At the same time, we also look forward to more close cooperation with JD to jointly promote green carbon reduction, To achieve real sustainable development. "

Green carbon reduction is a persistent environmental protection action, we also need more enterprises and more brands to contribute. At present, Jingdong 11.11 is in hot progress“ Green dress ”The special session covers the whole period of Jingdong 11.11 and continues to be online after 11.13. This Jingdong 11.11, go to Jingdong new department store to unlock the quality of clothing, with practical action to help low-carbon environmental protection.