Salute The Spirit Of Winter Olympic Games, Move And Inherit The Originality

Recently, in order to "Tide to the future" On the subject 2022 Beijing Fashion Week On the one hand, the influence of Chinese aesthetics, the moving of the inheritance of ingenuity and the spirit of honoring the Winter Olympics pour out in the joy of free children. In the distance, there are a few auspicious clouds from the pure land of Tibetan areas. Occasionally, you can smell the mysterious fragrance from nature.

　　 Anta -- "salute the Winter Olympics"

　　 "Salute the Winter Olympics" The Anta show, with the theme of Anta, is the highlight of the show. The memory of the Beijing Winter Olympic Games is rekindled, which is the highlight of the show. The first show of Han Cong, gold medalist of figure skating double skating in Beijing Winter Olympic Games, made the atmosphere of the scene rise instantly.

The 2022 Beijing fashion week with the theme of "tide for the future" ushered in the appearance of Anta, a Winter Olympic partner. Professional equipment such as award-winning clothes and competition clothes for the Beijing Winter Olympic Games, as well as the hot technology series products of Anta in the new season, not only pay homage to the Winter Olympics, but also convey the design concept of breaking the boundaries of sports and life to the outside world.

　 Zhou Dafu: Inheriting art and inheriting beauty

As a well-known brand like Chow Tai Fook, its appearance at the 2022 Beijing fashion week is a surprise. It is more about curiosity about business trends and expectation for the inheritance of ingenuity.

At the press conference, Chow Tai Fook's "Heritage Series", "four beauties of life series" and "flower and Moon Festival Series" were in full bloom under the eyes of the public, which fully demonstrated the amazing charm of traditional Chinese gold technology, and conveyed the ultimate aesthetics and sincere wishes to consumers.

China clothing magazine × Jiang Shuo's high quality brocade clothing

China clothing magazine × JS Jiang Shuo's "embroidered clothes and brocade" custom-made for children's wear has opened a cultural discussion in longfu Cultural Center for a long time. The media shoulder the responsibility of cultural communication, together with designers' love for the beauty of traditional clothing, let the revival of Chinese traditional culture start from "small".

With the design elements such as slant lapel, round collar, robe and cloud shoulder, as well as the shape of cheongsam and Tang suit, the show re raised the aesthetic ideas of traditional clothing, made commercial transformation possible in a more childlike way, and explored the landing channel for cultural revival.

　　 "Talent -- the third pole of the earth

Tibet earth third pole Wool Textile Industry Co., Ltd. and Professor Guo Ruiping of Beijing Institute of fashion jointly presented "talent - earth third pole cool fashion show", which let us feel the first warmth from autumn.

Professor Guo led the team to carefully create more than 40 sets of Tibetan knitted fashion. On the basis of practical application, they integrated Tibetan cultural elements. In the remote music atmosphere, they felt the clarity of Tibetan cashmere and yak cashmere brought by Tibetan Plateau, and appreciated the comfort and warmth brought by modern fashion technology in the rough regional characteristics.

Leyang-c -- "tide baby"

Recently, the new product launch of leyang-c was held in Wangjing street of 2022 Beijing fashion week.

Leyang-c focuses on fashion movement, integrates art categories into children's clothing design, makes children's clothing three-dimensional, develops the link between the growth of the wearer and art leading, and becomes the representative of new design ideas.

Seed & Soul - "Knight royal party"

Seed & soul's "Knight royal party" this season advocates chivalry, which responds to the training concept of children's equestrian sport in recent years, and presents outstanding temperament with high-level and rigorous tailoring.

(by Wang Zhenyu, director of brand promotion center of textile and clothing weekly)