Leading The New Business Form, Giving Birth To New Market

With the rapid development of the times, the successive implementation of the national two child and three child policy, and the change of the new generation of parents' concept of child care, the parent-child consumer market demand is strong, which has become a new consumption growth point. As a product with the attributes of emotional consumption and cultural consumption, parent-child clothing has become an important carrier to convey the concept of kinship, and is sought after by the new generation of consumer families.

On August 31, 2022 China (Pinghu) parent-child clothing industry development conference was held in Pinghu, Zhejiang Province, sponsored by circulation branch of China Textile Industry Federation and Xindai Town People's government and organized by Pinghu international import commodity city. The theme of the conference is "meet Xiangdu, fashion has love". The participants discussed and exchanged the current situation, trend and new path of industrial upgrading of parent-child clothing industry.

At the meeting, Xia Lingmin, Secretary General of China Textile Industry Federation and President of circulation branch For Pinghu international import commodity city awarded "China parent-child clothing base" honorary plaque.

Xia Lingmin, Secretary General of China Textile Industry Federation and President of circulation branch; Xie Qing, Xu Jianhua, Yin Qiang, Yu Minjing, vice presidents of circulation branch; Yang Xiaodong, vice president of China Garment Association; ye Liang, executive chairman and Secretary General of Anhui Textile Industry Association; Wu Wenhong, chairman of Hangzhou women's wear chamber of Commerce; Executive Deputy Secretary of Pinghu Park Party Working Committee of Zhangjiang Yangtze River Delta science and technology city Yang Jinping, Secretary of Xindai town Party committee, Mao Jie, member of Xindai town Party committee, Chen Jian (online), chairman of Xiangdu group and Pinghu international import commodity city, Zheng Bifeng, vice president of Xiangdu group, Xu Xiaolin, vice president of Pinghu international import commodity city, as well as market representatives and enterprise leaders from all over the country attended the meeting.

The meeting was held by Wang Shuiyuan, Secretary General of circulation branch of China Textile Federation host.

Joint efforts

Jointly promote the high quality development of parent-child fashion industry

　　 Xie Qing, vice president of circulation branch of China Textile Industry Federation Pinghu is a famous garment manufacturing city in China, with a strong industrial foundation and cultural heritage. Pinghu is not only an important bridgehead connecting with Shanghai and integrating into the integrated development of the Yangtze River Delta, but also a medium and high-end industrial cooperation area in Shanghai, as well as a place for self-tourism and leisure life in the Yangtze River Delta It has unique advantages in leading industrial upgrading. Taking Pinghu international import commodity city as an important carrier, Xiangdu group is making great efforts to build the first parent-child clothing base in China. I believe that with the joint support and efforts of all, Xiangdu group will surely lead the upgrading and development of parent-child clothing industry, and make positive contributions to the construction of textile power, the construction of world-class urban agglomeration in the Yangtze River Delta and meeting the people's needs for a better life.

　　 Yang Jinping, executive deputy secretary of the Party Working Committee of Pinghu Park and Secretary of the Party committee of Xindai town The speech said that Zhangjiang Yangtze River Delta science and Technology City, as the first leading and practical area of cross provincial and municipal integration and innovation development in China, is an important "chess eye" for the integrated development of the Yangtze River Delta. Pinghu, known as "one of the world's 100 garments", has been awarded the titles of "China's famous export garment manufacturing city" and "China's garment industry demonstration cluster", and has become the country's largest export garment production and manufacturing base. The holding of this conference is another beneficial exploration on the new direction of Pinghu clothing industry development. With Pinghu international import commodity city as an important carrier, Xiangdu group will build China (Pinghu) Xiangdu parent-child clothing base, which will become a fashion center integrating emotion, life, commerce, scene, experience and other multiple attributes in the Yangtze River Delta region.

As a key project of Zhejiang businessmen's return, the construction and development of Pinghu international import commodity city has attracted attention from all walks of life. Chen Jian, chairman of Pinghu international import commodity city He said that the awarding of the "Chinese parent-child clothing base" will be a brand-new start for Pinghu international import commodity city, with a high starting point and sufficient stamina. In the future, our team will build the parent-child clothing base into a new height of fashion with a strong heart, two feelings (love for parent-child clothing industry, requirements for product improvement), three checks (industry standards, product quality, designer training), and four qualities (integrity, strictness, innovation and law-abiding). We hope that under the cultivation and support of the association and the government, we can jointly promote the parent-child fashion industry to lead new formats and create new markets. After taking root, blossoming and fruiting in China, the parent-child clothing base will also be promoted to the world to further lead the development of parent-child fashion industry.

Recognize the situation and strengthen confidence

Parent child economy will usher in a bright moment

Since this year, in the face of the complex and severe external environment, affected by the fluctuation of raw material prices, high freight prices, and power and production restrictions in some regions, China's textile and garment industry is under pressure. However, the textile and clothing industry is still with strong toughness, continuous adjustment and innovation, saving industry development potential. Yang Xiaodong, vice president of China Garment Association The paper shared the topic of "the development status and trend of China's clothing industry". He said that in the first half of the year, due to the triple pressures of demand contraction, supply shock and weakening expectations, as well as the spread of domestic epidemics in many places and the international geopolitical crisis, the industrial production and market sales of China's clothing industry were greatly impacted, and only exports maintained steady growth supported by the recovery of international market demand, The growth of major economic indicators in other industries continued to slow down. However, with the improvement of domestic epidemic prevention and control situation and the policy of steady growth and promotion of consumption, the supply chain of industrial chain has been significantly repaired, and the consumption market has gradually recovered. According to the questionnaire, the operators of clothing enterprises are optimistic about the prosperity of the industry in the third quarter of 2022.

It is worth mentioning that more and more brand layout, station B, little red book and other content and live e-commerce. In 2021, the sales volume of domestic products in tuiyin e-commerce clothing, shoes and bags industry increased by 411% year-on-year. In view of the development and changes of the current situation, he stressed that the changes in the knowledge structure of producers and consumers, and the changes in the human and freight yards deserve the attention of the industry. In the future, high-quality manufacturing will become a scarce resource, and innovation is still the main theme of high-quality industrial development.

Jimo is a well-known industrial cluster of children's clothing in China. The grass bird children's clothing of Qingdao jimeiyu Clothing Co., Ltd. is a well-known brand of children's clothing in Jimo. It has unique successful experience in children's clothing product design, supply chain operation, marketing mode and other aspects. Liu Yunfeng, chairman of Qingdao jimeiyu Clothing Co., Ltd Combined with the development of enterprises, the paper shared the topic of "strengthening the supply chain and leveraging the parent-child economy". He said that at present, global inflation continues to rise, financial risks continue to increase, the impact of the epidemic situation makes the economic recovery more slow, and the global supply chain is under great impact. In this context, domestic consumption is weak and foreign trade orders are decreasing, and enterprises are facing great pressure and challenges. For online brands, the biggest pain point is the lack of a complete and reliable supply chain.

He said that from the perspective of global consumption, the parent-child clothing industry has been growing in recent years, among which the domestic market is the most active and has broad prospects. Among them, price sensitivity, brand, convenience of purchase and advertisement are the main factors influencing the purchase of parent-child clothing. As a new and cross-border fashion industry, the high-quality development of parent-child clothing needs more attention and promotion.

Release plans and strengthen cooperation

Build a new highland of parent-child fashion industry

Pinghu international import commodity city was founded by Chen Jian, a returned overseas Chinese. Chairman Chen Jian has been actively responding to the call of "Zhejiang businessmen return", and has devoted himself to the construction of his hometown. He adheres to the innovative spirit of "daring to be the first in the world", and closely combines the needs of industrial innovation, urban renewal, market innovation and main body innovation, and makes careful planning and layout ahead of time, Strive to build the first parent-child clothing base in China integrating fashion, emotion, life, business, scene, experience and other multiple attributes.

During the meeting, Xu Jianhua, vice president of China Textile Industry Association From three aspects of industrial development trend, development opportunities and project space, the overall positioning concept planning of Xiangdu parent-child clothing base in China (Pinghu) was released. In the future, the base will take "brand building, digital intelligence leading, fashion development and international upgrading" as the main idea, focus on the construction of manufacturing brand, design brand, channel brand and regional brand, and build a digital and intelligent market as the direction to create a parent-child clothing brand development system, We should build a parent-child commercial format of "fashion shopping, cultural tourism, art education, lifestyle experience" as one.

In order to continuously promote the coordinated development of parent-child clothing base, Yu Minjing, vice president of circulation branch of China Textile Industry Federation and Zheng Bifeng, vice president of Xiangdu group Signed a strategic cooperation agreement to build a parent-child clothing base in China. In the future, both sides will comprehensively integrate high-quality resources to promote the construction of parent-child clothing base.

The construction of parent-child clothing base in China will not only promote the market upgrading, but also promote the development of related industries in surrounding areas, lead Pinghu Xindai town to become the "first town of parent-child fashion" in China, and promote Pinghu to become an influential high-end manufacturing base and brand incubation base of parent-child industry, and further promote the development of parent-child fashion industry in China, To further meet the people's better life to make positive contributions.

During the meeting, the guests also visited Pinghu international import commodity city to further understand the future development space of parent-child clothing base.

(source: China Textile Liang Long / article)