Carbine Clothing: The Revenue Of 1.373 Billion Yuan Was Recorded By Issuing The Performance Announcement Of 2021

Recently, carbine clothing released 2021 annual performance announcement. For the year ended December 31, 2021, carbine recorded revenue of RMB 1.373 billion from its core clothing business, an increase of 6.5% over the same period in 2020. Among them, the annual profit was 169 million yuan, 13.5% lower than the same period of last year; The company's equity shareholders accounted for 164 million yuan of profit, a year-on-year decrease of 15.5%.

Carbin pointed out that since 2021, the fashion business has recovered strongly and retail revenue has increased by nearly 20%. However, the occasional local epidemic has also brought about a certain degree of negative impact, slowing down the business growth. Considering the implementation of anti epidemic measures, carbine began to slow down the pace of opening physical stores in the second half of 2021, and cut down the purchase orders of products in the first half of 2022.

Physical sales were affected, while online sales continued to perform well. According to the announcement, carbine's sales performance on new online social platforms, such as tremolo, is particularly prominent. Therefore, the brand will continue to increase investment in digital management to lay a good foundation for the growth of e-commerce revenue.

At the same time, with the growth of millennials, Chinese brands are becoming more and more popular, and domestic designer brands are facing a rare development opportunity. Therefore, carbine will continue to invest in brand promotion, continuously expand customer recognition and brand value, and maintain the advantage of business growth.