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E-Commerce Data: Sales Volume Of Domestic Products Increased Year On Year According To The Platform

2022/1/11 17:27:00 138
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Shuo YinE-Commerce

On January 6, Shuo Yin e-commerce released the 2021 annual report on the development of domestic products of Shuo Yin e-commerce (hereinafter referred to as the report). According to the report, In 2021, the sales volume of domestic brand of shuoyin e-commerce will increase by 667% year on year. The platform continues to strengthen the support of domestic brands, improve the level of after-sales security services, and meet the diversified quality shopping needs of consumers. With the help of the platform, domestic brands achieve rapid development.

　　

　　01、 Strengthen the support for domestic brands: Sales of domestic products increased by 667% year on year


The report points out that in 2021, Shuo Yin e-commerce insists on giving priority to the development of domestic products, comprehensively strengthens the support for domestic brands, and achieves high-speed sales growth of domestic brands through the platform. According to the report, the share of domestic products on the platform was as high as 89%, and the sales volume increased by 667% year on year. The sales volume of domestic products in clothing, shoes and bags, cosmetics, food and beverage, gehujiaqing and other industries increased rapidly, with 411%, 696%, 547% and 912% respectively.


According to the report, the top 5 cities in terms of domestic sales are Chengdu, Shenzhen, Guangzhou, Suzhou and Shanghai; Among the brands with a turnover of more than 100 million yuan, domestic brands account for 80%; Food and beverage, beauty, clothing, personal care, maternal and child books and other categories of domestic sales ranked top 5.

According to the report, the platform has promoted the improvement of brand self broadcast system and promoted the continuous growth of domestic brand sales by strengthening the support for live broadcasting room. According to the data, the proportion of domestic brands building live broadcasting rooms increased by 33% year-on-year, and the self broadcast sales volume increased by 784% year-on-year.


At the same time, Shuo Yin e-commerce implemented various support measures, set up support plans to help 1000 businesses achieve annual sales of more than 100 million yuan, and helped the development of domestic brands through such activities and projects as the chattering e-commerce rankings and trump brand factories.

　　02、 Continue to promote the innovation of domestic products; sales volume of new sharp brands increased by 933% year on year


In 2021, Shuo Yin e-commerce will focus on promoting the innovation of domestic products and give full play to the role of "incubator" and "accelerator" in the development of domestic brands. With the help of the platform, the new sharp brands continue to innovate, and the market competitiveness is constantly improved. Chinese time-honored brands gain new market increment through innovation.

According to the report, sales volume of new sharp brands increased by 933% year on year. New brands continue to carry out innovation, high appearance value and high cost performance become the key selling points. The brand shaking project helped more than 100 brands achieve sales explosion.


Shaking tone e-commerce also continued to help time-honored brands reshape their brand vitality, and the sales volume of time-honored brands on the platform increased by 647% year-on-year. According to the report, a number of time-honored brands have fully met the needs of young consumers, such as fashion and personalization. They have brought forth new ideas in terms of quality, service, design and aesthetics, reshaped brand vitality and won the favor of consumers.


　　03、 Comprehensively strengthen the platform governance and continuously improve the ability to serve domestic products


Through improving the content standard system, protecting the rights and interests of consumers, and improving the consumption experience, the shaking tone e-commerce has continuously improved its ability to serve domestic brands, and the platform has become an important force to help the development of domestic products.

Shuo Yin e-commerce has carried out a number of supporting measures. Through the launch of the tremolo e-commerce ranking list, we have built a shopping scene of interest in e-commerce, and set up a list of featured goods to provide consumers with more shopping choices. At the same time, it launched "Shuo Yin super new product" and "shaking in curiosity new" and other types of special support to help new products achieve faster product sales growth.


The report points out that through special governance measures in key areas, Shuo Yin e-commerce will create a platform with high-quality content ecology, serve the development of domestic brands, and provide consumers with a good shopping environment.


In addition, Shuo Yin e-commerce also strives to improve the after-sales service, through the development of norms to guide businesses to do a good job in after-sales service, and improve the service ability of the platform. Such as online "Anxin purchase" and other consumer rights and interests products; Establishing price protection mechanism; We have issued the service specification of "one false compensation for ten" and so on to protect the rights and interests of consumers.


　　04、 Pay attention to the sustainable development of domestic brands to meet the diversified needs of consumers


In 2021, Shuo Yin e-commerce will give full play to the advantages of interest e-commerce, connect businesses and consumers, and meet the diversified shopping needs of consumers.

The report points out that short video broadcast can provide consumers with a more intuitive shopping experience, drive young consumers to gradually change their consumption habits, and platform consumers are more willing to buy domestic products. In the platform promotion activities, domestic brands with the theme of "domestic products", "national tide" and "national style" were in full swing. The sales volume of handicraft products increased by 624% year-on-year, and consumers' confidence in domestic products continued to increase.


According to the report, consumers' demand for quality service and personalized experience has been met through tremolo e-commerce. Among them, female consumers have become the main consumer of domestic products, paying more attention to clothing, mother and baby books, and beauty cosmetics; Male consumers are more concerned about digital appliances, alcohol products and so on. In addition, consumers pay attention to emotional connection with domestic brands. For example, hongxingerke and other brands have caused phenomenal topics on the platform after donating disaster relief materials, thus continuously driving brand sales. Platform consumers' confidence in domestic products tends to be better, consumers pay attention to the high cost performance of goods, and domestic products lead the new consumption trend of e-commerce platforms.

The relevant person in charge of Shuo Yin e-commerce said that for a long time, Shuo Yin e-commerce has attached great importance to the sustainable development of domestic brands on the platform. The platform has successively introduced a series of supporting measures to improve the service capacity, assist in the innovation of domestic products, and meet the diversified quality shopping needs of consumers. In the future, Shuo Yin e-commerce will continue to give full play to the advantages of e-commerce, provide more professional services, so that consumers can meet good domestic products on the platform, and let more domestic brands enter thousands of households.


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