Market Analysis: Operation Analysis Of Home Textile Industry In The First Half Of 2021

In the first half of this year, with the steady and continuous improvement of domestic economy, the home textile industry has generally maintained a good growth situation. With the continuous recovery of domestic and foreign demand and the active response of industry enterprises to risks, the export of the industry has achieved a substantial growth, and the domestic sales have maintained an orderly development. But at the same time, affected by the new global epidemic, the international economic and trade environment is complex and changeable, and the uncertainty of market demand is increasing, so the prediction of the development of home textile industry is still cautious.

　　 The industry is generally stable and good

In the first half of this year, the main business income of home textile industry maintained a stable growth. According to the statistics of the association, the main business income of 13 industrial clusters from January to June increased by 10.99% year on year. According to the tracking statistics, the main business income of 240 sample enterprises from January to June increased by 22.86% year-on-year, 8.5 percentage points higher than that in the first quarter. From the cumulative growth of each month, the growth rate of main business income of home textile sample enterprises in the first half of the year gradually increased, and the industry as a whole showed a stable and good trend.

　　 Export market continues to grow

With the continuous growth of international demand, China's domestic textile enterprises' ability to cope with the external environment continues to strengthen. The export of home textile products shows a strong vitality. The quantity and price of exported home textile products have achieved double growth, and the export volume still achieves a good growth trend compared with the normal level before the epidemic. According to the statistics of China Customs, the export of home textile products in the first half of this year totaled 21.912 billion US dollars, a year-on-year increase of 53.89%, and a growth of 19.99% compared with the same period in 2019 before the epidemic.

Both traditional and emerging markets showed a strong growth trend, and the export volume was still significantly increased compared with the normal level before the epidemic. In the first half of this year, China exported 5.483 billion U.S. home textile products, a year-on-year increase of 53.92%, and an increase of 28.18% compared with the same period in 2019. In addition, in the traditional market, exports to the EU reached 2.868 billion US dollars, up 45.84% year on year; Exports to Japan totaled US $1.463 billion, up 14.39% year-on-year and 5.18% higher than that in 2019. Among the emerging markets, ASEAN and Russia have shown outstanding performance: in the first half of this year, China's export of home textile products to ASEAN increased by 61.24% year on year; Exports to Russia increased by 58.96% year on year.

From the perspective of export products, the export performance of carpet, bedding, blanket and fabric products in the first half of this year is more outstanding, and the export volume has achieved a growth rate of more than 20% compared with the same period in 2019.

　　 Sustained and healthy development of domestic sales

In the first half of this year, with the continuous improvement of the macroeconomic environment, the average growth rate of residents' consumption in two years has accelerated, the sales of domestic online and offline consumer markets are good, and the domestic sales of home textile industry maintain stable growth. The domestic sales output value of 240 sample enterprises tracked by the association increased by 12.56% year-on-year, 4.28 percentage points higher than that in the first quarter. In the second quarter, the production situation of home textile enterprises continued to improve, the order volume continued to increase, and the inventory of finished products increased. According to the results of the questionnaire survey on enterprise operation and management of China Textile Federation, the average price of the products of the sample enterprises of home textiles remained basically unchanged in the second quarter, and the order demand of half of the sample enterprises in the second quarter was higher than that in the previous quarter.

　　 Steady growth of industrial benefits

In the first half of this year, with the continuous consolidation of the overall epidemic prevention and control achievements in China, the domestic economy is stable and improving, the quality of economic operation of the home textile industry is good, and the growth trend of industrial benefits is stable. The total profits of 240 sample enterprises tracked and counted by the association in the first half of the year increased by 22.46%, and the profit margin was 5.59%, which remained the same as that of the same period of last year.

From the main sub industries, the fabric industry and bedding industry benefit relatively better. Among the sample enterprises tracked by the association, the total profit of fabric enterprises increased by 31.75% from January to June, higher than the average level of sample enterprises; The profit margin was 5.33%. According to the statistics, the total profit of the sample enterprises increased by 23.89% year on year; The profit margin is 5.99% higher than the average level of statistical sample enterprises.

　　 Industry forecast cautious and optimistic

On the overall operation of the home textile industry, home textile enterprises generally hold a cautious and optimistic attitude. Affected by the new global epidemic, the international economic and trade environment is complex and changeable, and the uncertainty of market demand is increasing. Enterprises pay more attention to the changes in the international market“ Insufficient international market demand "and" rising cost "are the most concerned problems of home textile enterprises.

Since the beginning of this year, due to the chain reaction of overseas shipping accidents, the container price has increased sharply, which has brought great challenges to export enterprises. The repeated global epidemic situation and the appreciation of RMB have been exerting pressure on export enterprises, which has increased the external risk of export enterprises to a certain extent. At the same time, enterprises are under the pressure of the current rising raw material prices, and the home textile enterprises pay more attention to the cost of raw materials.

(source: China Textile Home Textile Association)