Yimosis Is Is Straightforward To Create Fashion Products, To Be "China'S Fashion Brand With Attitude"

Since the prosperity of the national tide, domestic tide cards have sprung up like bamboo shoots after a spring rain, showing the situation of a hundred flowers blooming and a hundred schools of thought contending. However, such a trend has been surging for a long time, it seems that there will be aesthetic fatigue. With more tide cards, it seems that there will be less trend.

However, there are always people who will jump out and be the one who stands out, that is, yimosis "treasure tide card". As early as 2015, such a group of people put forward the brand dream of "being the most attitude brand in China", and officially launched "I" in 2016 "Am yimosis" theme down jacket is confident to announce the beginning of yimosis era.

　　 Blurring gender boundaries and increasing the possibility of "irregular" growth

From the perspective of brand origin, the brand has become one of its own. Its aura originates from Dalston in London and Saint Martin canal in Paris. Its gene comes from lower Beize in Tokyo and Williamsburg in New York. From the beginning of the brand's birth, it has gone beyond the narrow confines of hell and is not limited by its inherent style. Under the influence of pop culture, yimosis grows freely and vigorously, tearing off the labels attached by others and creating more possibilities with the fuzzy definition of "Unisex".

"Only being a trendy card with attitude" is the bottom line to stick to, although yimosis has cooperated with Jack in 2017 Chen brand collection store sells side by side with international first-line brands, and gains the favor of many garment companies highly recognized by peers and looking forward to cooperation.

However, yimosis refused to be confined by commercial atmosphere and commercial requirements. This is also the reason why yimosis is is different from many other fashion brands which are forced to eliminate their characteristics by the tide of commercialization.

　　 The soul collides and communicates, and the "signal lamp" radiates and blends continuously

Of course, it can Yimosis brand In this way, the team behind is certainly not ordinary people. Cristina.Xu Marc.Liu They have formed yimosis's design partner team. They have different styles, but they can communicate with each other in soul, radiate light, and be independent and achieve each other.

Cristina. Xu is from the London Academy of Arts. She is independent and pays more attention to perceptual thinking in detail expression, and is "hidden" within the existing framework; Marc. Liu graduated from Guangxi Art Institute in Southwest China. He has a free and warm personality. He takes "no pursuit" as the highest pursuit, and matches the design style with the nature of frankness; Obsessed with deconstructing silhouettes, materials and tailoring.

The design partner team integrates independence, freedom, rebellion, innovation and other personalities into one, constantly lights up the work signal lamp of continuous independent output with mutual inspiration sparks, and constantly generates new inspiration and vitality.

Continuous iterative evolution, the combination of "symbolic" emotional art

In the remote series theme of each season, it embodies the combination of emotional expression and graphic art, with avant-garde exquisite detail design and bohemian style, so as to keep the brand full of vitality. From 2015 to 2021, the brand has become a school of its own in the trend, especially yimosis has become a landmark brand in fashion products.

Of course, yimosis not only regards itself as a fashion brand, but also as a carrier of culture and spirit. It always maintains a high degree of humanistic care, conveys ideas, beliefs and attitudes towards life, conveys emotions with art, and infects art with emotions.

In the period of the most rampant Xinguan epidemic, yimosis launched sunflower theme series in order to calm people's anxiety and fear of the spread of unknown virus. Through the design, it expresses the positive power, transmits the will and power of sunlight and flowers, and helps people to see the sun. Let the soul have comfort and dependence, convey unswerving pursuit and optimistic and positive life attitude, and help people get rid of the negative impact of the epidemic.

The prosperity of the concept is accompanied by the "unintentional insertion of willows into shade" in business. however ,YIMOSIS Not complacent, but always adhere to be "China's most attitude of the tide card", constantly launched a variety of themes.

In the design of the transmission of ideas, with the spirit of "beauty and common, the world is the same", to call on colleagues to be more calm in design, continue to use free will and unrestrained thinking, so that China and the world Fashion market There are more possibilities.