In The Future, It Will Become Normal To Pay Attention To The Development Of Clothing Brand

Recently, the annual meeting of the pants industry professional committee of the National Garment Association 2020 and the China (Shishi) pants industry development forum, sponsored by China Garment Association and undertaken by Shishi pants Industry Association, was successfully held, with more than 200 people participating in the meeting.

Lin Congying, chairman of jiumuwang group, shared the theme of "jiumuwang men's pants expert, brand strategic change". He said that the original English logo "joeone" would be replaced with Chinese "jiumuwang". In other words, the nine shepherd king will no longer have an English logo. At the same time, he also explained to the outside world that he should believe in the power of Chinese brands. He pointed out that this year, jiumuwang's English logo was replaced by the Chinese word "jiumuwang", which is a manifestation of brand cultural confidence. At present, when you log in to the official website of jiumuwang, you can see that this change has indeed been implemented. Multiple logos have been changed into three Chinese characters of "nine shepherd king".

For clothing brands, transformation involves all aspects, including store image, product design, spokesperson, marketing links, etc. Among them, the most intuitive feeling is undoubtedly logo presentation.

It is understood that the brand name of jiumuwang comes from the historical figure Lin Pigong of the Tang Dynasty. All of his nine sons are officials living in the governor's office, known as "Tang Jiumu". Therefore, in Southern Fujian, the plaque of "Jiumu zhuanfang" is often engraved to show the importance of Education and cultural inheritance - the Confucian businessman spirit precipitated from history.