I'M On The Spot: Reconstructing New Ecology And Innovating Business Together

Hangzhou women's wear conference gathers women's clothing brand entrepreneurs from Yangtze River Delta and Pearl River Delta

with "Change" For the theme

propose "Reconstructing new ecology and jointly innovating commerce"

Exchange and discussion, dialogue and confrontation

Vigorously advocate deepening the horizontal and vertical links between industries

Join hands to create high quality and efficient industrial and commercial value chain

Looking forward to and opening a new chapter of our development

On the afternoon of December 9, it was named by "Yunchang city" as the general title, Zhejiang Garment Industry Association as the guiding unit, and jointly sponsored by Hangzhou women's clothing chamber of Commerce and EDP center of Zhejiang University School of management, "Visitors data", "Kunshan Bacheng hand sewn cashmere coat Association", "AC Ailin consulting" are specially co organized, "Muchuan technology", "CIO alliance of East China fashion industry", "Hangzhou International Textile and garment supply chain Expo", etc., and "Hangzhou yunxiuchang cultural development company" is the chief designer of the "third Hangzhou women's wear conference", which is from Hangzhou, Wenzhou and Ningbo The helmsmen of women's wear brands from Guangzhou, Shenzhen and other important cities of domestic women's wear gathered in Hangzhou International Expo Center.

Zhang Yihe, Secretary General of Hangzhou women's clothing chamber of Commerce, specially invited Dai Honghua, Secretary General of women's clothing branch of Wenzhou garment chamber of Commerce, to co chair the conference.

Relevant leaders and guests from China Fashion Association, Zhejiang Garment Industry Association, Henan garment industry association, Shenzhen original design fashion week, Hangzhou Fashion Designer Association, Ningbo Fashion Association, Wenzhou fashion chamber of Commerce, EDP center of Zhejiang University School of management, Shaoxing small and medium-sized textile enterprises promotion association, Changqing stock economic cooperative, etc., as well as the on-site media Four hundred friends attended today's meeting.

It's a good time to exchange clothes with each other

Opening address

Opening speech by Wu Wenhong, President of Hangzhou women's wear chamber of Commerce

After warmly welcoming all of you to the conference, President Wu said: the theme of this conference is "change", inviting entrepreneurs from the front line of the industry, centering on the two main lines of "reconstructing new ecology" and "jointly innovating commerce", focusing on the key topics such as digital transformation, online and offline integration, and new retail channel construction that the industry is facing urgently, from the macro and micro economic level, new businesses are invited From the dimensions of industry ecology and channels, brand operation and promotion in the new era, we will build a smart platform to meet the diversified needs, and bring a spiritual feast to the industry and enterprises to summarize the present and predict the future.

Open up new ideas, meet new partners, create new value, and achieve win-win cooperation in a wider field, deeper level and higher level!

Sun Jianping, director of EDP center, School of management, Zhejiang University

Director Sun
EDP center, EMBA center and MBA center of School of management of Zhejiang University are the three major teaching institutions of School of management of Zhejiang University, which are responsible for the development and training of senior managers. For a long time, relying on Zhejiang University's profound academic background, adhering to the strategy of "walking with enterprises", we actively demand cooperation with industry associations, serve the industry, and empower entrepreneurs with the practical needs of enterprise management. For example, we cooperated with Hangzhou women's clothing chamber of Commerce led by President Wu, which is a vivid practical case.

We are launching the "senior seminar for new retail presidents in fashion industry", which combines the management practice needs of Chinese local textile and garment enterprises, and gathers nearly 20 first-class experts and teachers in the industry. We sincerely invite entrepreneurs of China's fashion industry to make joint suggestions in the aspects of mode innovation, lean operation, marketing innovation and digital transformation, so as to contribute to the progress of the industry.

keynote speech

Yin Jun, chairman of Yingshang media
How can enterprises keep up with live 4.0 Era

He is one of the first batch of well-known investors of live e-commerce in China. He has 20 years of marketing experience in the clothing industry and 5 years of experience in the live broadcasting industry. He is a leader in the domestic well-known live e-commerce industry.

Wang Yijun, CEO of Hangzhou Lanzhong Data Technology Co., Ltd
Reconstructing traditional industries with data driven thinking

He graduated from Rutgers University with a doctor of Science in supply chain management and marketing,

She is a visiting professor of Zhejiang business's top ten financial intelligence women, senior research class of Zhejiang business big data, and can be called enterprise level big data application expert in traditional enterprise, e-commerce, business management software, business intelligence, management operation research and supply chain management.

Shen Gang, President of Kunshan Bacheng cashmere coat Association

Shu Zhi and co creation

In 1994, the entrepreneur founded a joint venture company, bringing the first high-end hand sewn double-sided overcoat in Bazheng. Adhering to the industry for nearly 30 years, it has led the industry to become stronger and bigger, making Bacheng the largest country of origin of hand sewn double-sided overcoat in China, and established the industry reputation of "Kunqu town Bacheng coat" at home and abroad.

Licensing by chamber of Commerce

Awarding cards to newly elected directors of Hangzhou women's wear chamber of Commerce——

Kang Hongwen, vice president of Hangzhou women's clothing chamber of Commerce, chairman of Sanhe industry and Yin Jun, chairman of Yingshang media, awarded the cards to Xia bang, general manager of Hangzhou Wanjin Garment Co., Ltd., and Zhou Nier, general manager of Shangwei (Hangzhou) supply chain management company

Chen Xiaohua, vice president of Hangzhou women's clothing chamber of Commerce and chairman of Haoyi garment industry Co., Ltd., founder of Xiangying brand, and Zhang Chengda, vice president of Hangzhou women's clothing chamber of Commerce and chairman of Mochuang technology, awarded the brand to Cai Xiaoqi, general manager of Zhejiang AoHong Clothing Co., Ltd., and Chen xishen, general manager of Zhejiang Inspur Clothing Co., Ltd.

Han Licheng, consultant of Zhejiang Garment Industry Association, and Shen Moli, Secretary General of Hangzhou zhuotai Garment Co., Ltd., awarded the license to Li Wei, general manager of Hangzhou zhuotai Clothing Co., Ltd., and Tong Hongqiang, representative of Xiwu brand company.

Awarding cards to newly elected vice presidents of Hangzhou women's wear chamber of Commerce——

Mr. Wu Wenhong, President of Hangzhou women's wear chamber of Commerce, awarded the two newly elected vice presidents.

General manager of Hangzhou HaoChen Clothing Technology Co., Ltd., Fu Mingbo, founder of "huixiwen" brand, and Xu Jianguo, founder of "Hanxu" brand of Hangzhou hengcai Clothing Co., Ltd.

Accelerating the transformation from wholesale to direct retail and achieving stable and sustainable brand growth

Professor Han Yongsheng, researcher of Institute of software, Chinese Academy of Sciences, professor and doctoral supervisor of School of economics and management, University of Chinese Academy of Sciences, and leader of practical research of Chinese enterprise management science

He has won the second prize of national science and technology progress award. He was also the executive director of the International Supply Chain Council in China, member of the expert committee of China Garment Association, executive director of China Society of mechanical engineering, and member of National Standardization Committee. He is now a perennial consultant to many listed companies. In the past decade, he has helped dozens of enterprises carry out strategic and supply chain transformation.

Focusing on the two main lines of "reconstructing the new ecology" and "jointly innovating commerce", the four speakers focused on the digital transformation, online and offline integration, and the construction of new retail channels. They respectively elaborated from different dimensions "how enterprises keep up with the era of live broadcasting 4.0"; "the road of digital transformation of fashion enterprises in the post epidemic era"; "digital intelligence and We also have some practical cases, such as "accelerating the transformation from wholesale to direct retail and realizing the stable and sustainable growth of brands".

Round table dialogue

The four guests from Hangzhou, Wenzhou, Guangzhou and Beijing are from Hangzhou, Wenzhou, Guangzhou and Beijing. They are not only experts and consultants serving the industry, but also helmsmen of operating enterprises and market operators.

They are: Zhang Lifu, President of Zhejiang International Fashion Industry Association and chairman of Zhejiang keying Industrial Co., Ltd.; ye Jie, executive vice president of Wenzhou garment chamber of Commerce and chairman of Shanghai Jiahan Industrial Co., Ltd.; Xu Jing, vice president and general manager of design and R & D center of Guangdong Huaxin yadis Fashion Co., Ltd.; and Han Yongsheng, professor and doctoral supervisor of School of economics and management, University of Chinese Academy of Sciences 。

You Wuyang (teacher Xijiang), specially invited host of round table dialogue, director of Alibaba Group's new retail research center and Ali Supply Chain Research Center

Let's listen to the industry voice and thinking confrontation they will bring to you.

Subject: Shouzheng embraces new retail

The restart of enterprise thinking and business behavior caused by the epidemic situation makes us no longer entangle in the concept difference between "virtual economy" and "real economy". Reality requires us to have the ability to combine the virtual and the real, and to know what the digital world and the real physical world are like. The most important thing for enterprises is the ability to reach and deeply serve consumers.

In the round table dialogue of this conference, entrepreneurs with obvious growth and outstanding performance in women's wear industry in Zhejiang and Guangdong are invited. They have both common characteristics originated from the traditional market, but also have differences in development in their respective fields. Therefore, the dialogue, exchange and even confrontation between the two sides can easily resonate and complement each other.

The topics of the big names focus on the impact and change brought by the sudden epidemic on the industry, how to deal with it, and how to treat and apply the hot live e-commerce and short video content e-commerce? What is the effect? In particular, we all think that the essence of clothing retail has not changed, so what is the invariable? How can this part be better done? And so on and so on, with the host's finishing touch summary and series, can be called the biggest highlight of this conference, has practical value for the future development direction of domestic women's clothing enterprises.

Launching ceremony

At this conference, Hangzhou women's clothing chamber of Commerce and Kunshan Bacheng hand sewn cashmere coat Association jointly launched“ Women's wear value chain enterprise alliance ”It aims to break down industry barriers, integrate resource advantages, and create a new cooperation pattern and development space.

Wu Wenhong, President of Hangzhou women's wear chamber of Commerce, Zhang Yi, Secretary General; Shen Gang, chairman of Kunshan Bacheng hand sewn cashmere coat Association; and Wu Jianhua, secretary general, jointly stepped on the stage to start the alliance.

The participants warmly applauded the launch of "women's clothing value chain enterprise alliance".

In the future, more enterprises are expected to join the alliance to build the dream team of women's wear value chain enterprises!

closing speech

Closing speech by Yang Jinchun, executive vice president of China Garment Association
President Yang fully affirmed the significance and value of the "third Hangzhou women's wear conference" jointly held by Hangzhou women's clothing chamber of Commerce and EDP center of Zhejiang University Management College, and highly appraised the theme and intention of this conference. He pointed out that in 2020, China has come to a huge point in time. Our 14th five year plan will open the next national goal of China, which is a big climate and pulse of the times; the driving force of global technology and the emergence of a new global economic pattern are also a big climate and pulse; the changes of digital technology, intelligent technology and innovative technology to the future human life are still a big climate and pulse.

In fact, the growth of China's garment enterprises stems from their understanding of trends, environment and change. Enterprises in the future should be able to create new demands, and the creation of new demands must come from continuous innovation and forward-looking layout for the future, which is to grow into a broader space-time.

Yin Jun, chairman of Yingshang media, the general title unit of the third Hangzhou women's wear conference, was interviewed

Wang Yijun, CEO of Lanzhong data, special co organizer of the 3rd Hangzhou women's wear conference, was interviewed

Shen Gang, President of Kunshan Bacheng hand sewn cashmere overcoat Association, was interviewed

Han Yongsheng, Professor of Chinese Academy of Sciences and leader of practical research on Chinese enterprise management science, was interviewed

Since 2020, the situation of domestic clothing industry has been restarted, and the domestic market demand for prevention and control has been improved, and the domestic market demand has been improved steadily. However, at present, the cumulative growth rate of major economic indicators such as production, investment and efficiency has not yet turned positive, and enterprises in the whole industry are still in a complex environment of increasing costs, the second outbreak of the new epidemic in European and American countries and geopolitics. In the face of market fluctuations and the new normal of industry development, "the third Hangzhou women's wear conference" invited women's clothing brand entrepreneurs from Yangtze River Delta and Pearl River Delta to gather in Hangzhou, actively update their cognition, actively communicate and discuss, and advocate not only to face the crisis directly, but also to solve the difficulties caused by the crisis, so as to create new values and new possibilities.

The "third Hangzhou women's wear conference" and the entrepreneurs who attended the conference followed, transmitted and advocated the transformation from "competition" to "symbiosis", and the upgrading from "advantage" to "growth". The new core of enterprise value created by this will certainly create unlimited possibilities for the future trend of China's women's wear industry.

Contributed by a Chun, a special correspondent of our website

Hangzhou, December 10, 2020